Core Insights - The company has transformed from a "product seller" to a "global brand management ecosystem" over eight years of participation in the China International Import Expo (CIIE) [1][2] - The total procurement amount has exceeded 1.47 billion yuan, with partnerships spanning over 20 countries, including Malaysia, Italy, and Belgium [1] - The company aims to redefine the value of snacks by focusing on health and emotional satisfaction, moving away from price competition [2] Group 1: Transformation Journey - The company initially participated in the CIIE as a "procurement merchant," primarily showcasing single-category imported snacks [1] - The current participation highlights a shift to a platform-based approach, capable of integrating global resources [1] - The company has established a "global golden production area selection system" to enhance supply chain capabilities [2] Group 2: Strategic Focus - The company plans to deepen cooperation with leading global enterprises while focusing on countries along the Belt and Road Initiative [2] - An overseas expansion plan has been outlined, with products already entering markets like the United States and Canada [2] - The community retail brand "Yangchuanji" aims to establish over 1,000 stores by 2027, facilitating the last mile of distribution [2] Group 3: Future Vision - The company envisions continuing to leverage the CIIE as a strategic interface to integrate global resources and support domestic consumption upgrades [2] - The dual focus on health and emotional value is seen as a key differentiator in the snack industry [2] - The transformation from "product thinking" to "ecosystem thinking" is a significant milestone in the company's development [2]

Core Insights - The company has transformed from a single snack brand to a "global brand management ecosystem platform" over eight years, achieving a procurement signing amount of 252 million yuan and showcasing 60 overseas products at the expo [1][2] - The cumulative procurement amount has exceeded 1.47 billion yuan, with partnerships spanning over 20 countries, significantly contributing to the "Belt and Road" initiative [1] Group 1: Role Transformation - Initially, the company participated as a "buyer" focusing on importing snacks, but now presents itself as a "global brand management ecosystem platform" showcasing five major brands and 150 SKUs, including 60 new overseas products [2] - The shift aims to redefine consumer perception, moving from a focus solely on snacks to offering a comprehensive range of products from everyday snacks to premium beverages [2] Group 2: Value Creation and Health Focus - The company emphasizes a transition from simple trade to deep co-creation, targeting health and emotional value in consumer experiences [3] - Collaborations with brands like Malaysia's Benas Chocolate aim to develop health-oriented products, with projected annual sales of nearly 10 million yuan for new offerings [3] Group 3: Competitive Strategy - The company aims to avoid price wars by focusing on a dual strategy of "health + emotion," establishing a product standard of "five lows and one clean" to enhance health attributes in its offerings [4] - The strategy reflects a commitment to meet consumer demands for health while providing emotional comfort through food [4] Group 4: Future Plans and Market Expansion - The company plans to deepen supply chain collaboration through the "Belt and Road" initiative and expand internationally, having already entered over 18 countries [5] - The community retail brand "Yangchuanji" is set to play a crucial role in connecting with consumers, with a goal of establishing 1,000 stores by 2027 [5] Group 5: Strategic Vision - The company envisions a future where it continues to leverage the expo as a strategic interface to integrate global resources and support domestic consumption upgrades [6]

Core Insights - The China International Import Expo (CIIE) is being held from November 5 to 10, showcasing significant international trade opportunities [1] - Laiyifen, a consistent participant, signed strategic procurement agreements totaling 250 million RMB with global food giants, marking a new high for the company at the expo [1][6] - The agreements include partnerships with companies from Malaysia, Italy, Belgium, Japan, and Switzerland, covering key product categories such as chocolate, snacks, and beverages [3] Company Strategy - Laiyifen's president stated that the company has transitioned from a "buyer" to a "global brand management ecosystem platform," emphasizing its commitment to integrating global supply chains [3] - The company aims to leverage its supply chain network across over 20 countries to introduce high-quality products from Belt and Road Initiative countries [3] - Laiyifen is focused on promoting products that embody Chinese culture and enhancing the global presence of Chinese brands [3] Product Offerings - The expo featured Laiyifen's "Yami" brand, showcasing snacks that combine global flavors with health attributes, responding to consumer demand for healthier options [3][4] - The introduction of these health-oriented products aligns with national strategies for consumption upgrades and health management [3] Partnership and Collaboration - Laiyifen's collaboration with global snack giants like Mondelēz and Nestlé aims to enhance user experience through fresh standards and digital operations [4] - The record-breaking 250 million RMB in orders signifies a solidification of Laiyifen's global supply chain and a strategic step towards expanding its import and export capabilities [4][6] Historical Context - Laiyifen has accumulated over 1.47 billion RMB in procurement at previous expos, establishing a strong foundation for ongoing partnerships with global food leaders [6] - The company’s vision includes making global flavors accessible to Chinese consumers while promoting Chinese cuisine internationally [6]

Core Insights - The company, Laiyifen, has transformed its identity at the 8th China International Import Expo (CIIE) to a "Global Brand Management Ecosystem Platform," marking a shift from being a snack expert to a comprehensive food lifestyle ecosystem that integrates imports and exports across multiple categories and scenarios [1][2] - Laiyifen is expected to achieve a total procurement amount exceeding 250 million yuan during this expo, collaborating with several international food giants [1][2] Group 1 - Laiyifen has showcased a collaborative matrix of five core brands, including Laiyifen, Yami, Zui'ai, Huwei, and Yangchuanji, each focusing on different market segments such as national snacks, imported delicacies, and community retail [1][2] - The company has displayed over 60 outbound products and nearly 40 imported items, including the debut of the "Yami Belgian Caramel Biscuit," developed in partnership with Belgian collaborators, indicating a shift from simple trade to deep co-creation [1][2] Group 2 - The participation in this year's expo is characterized by a dual focus on "outbound + import," emphasizing health attributes and Chinese characteristics in the product offerings [2] - Since the first expo in 2018, Laiyifen has accumulated over 1.47 billion yuan in procurement from global sources, with this year's procurement involving major international companies like Ferrero, Mondelez, and Nestlé, covering a wide range of product lines [2]