Core Viewpoint - Nike's revenue for Q1 FY2026 reached $11.7 billion, a 1% year-over-year increase, surpassing market expectations of $10.99 billion [1][3] Strategic Deployment - The growth is attributed to a strategic initiative centered around "returning to sports" known as the "Win Now" plan, which has been fully implemented since Elliott Hill became CEO in October last year [2][3] Business Performance - Nike's global revenue showed positive year-over-year growth, with the running segment experiencing approximately 20% growth, serving as a key driver for recovery [4][17] - Inventory issues have significantly improved, with inventory assets at $8.1 billion, a 2% decrease year-over-year, optimizing inventory structure for future performance rebounds [5] Brand Renewal - Nike is undergoing a brand renewal process, resonating with contemporary themes through the reinterpretation of its classic slogan "Just Do It" to "Why Do It?" [6][7] - This shift aims to address the anxieties of the younger generation by emphasizing the significance of action rather than perfection [8] Product Innovation - Nike's unique development model, "built by athletes," focuses on listening to athlete feedback to drive product innovation [11] - The company has strategically restructured its running shoe lineup, introducing the Vomero series, which integrates advanced cushioning technology to enhance the running experience [16] Market Performance - In the North American market, revenue grew by 4% to $5.02 billion, with apparel and equipment categories showing significant growth of 11% and 16% respectively [31] - The Greater China region reported revenue of $1.512 billion, with inventory levels decreasing by 11%, indicating improved overall inventory conditions [37] Strategic Integration - Nike has restructured its organizational model to focus on sports categories rather than traditional divisions, aiming to enhance brand positioning and better serve diverse consumer groups [38] - The company is also expanding its market presence through collaborations, such as the partnership with SKIMS to enhance its offerings in the women's market [41] Market Expectations - Analysts have raised their expectations for Nike, with 17 giving a "buy" rating and another 17 maintaining a "hold" recommendation, reflecting confidence in the company's strategic direction [42]

Core Viewpoint - Nike officially launched the ACG Ultrafly, set to be available in Spring 2026 through Nike.com and selected retail stores, emphasizing its development in collaboration with athletes for optimal performance in trail running [1] Product Development - The ACG Ultrafly was designed with direct feedback from athletes, focusing on creating a comfortable, stylish, and functional trail running shoe [1] - The shoe incorporates advanced Nike footwear technology to meet the needs of both professional and casual outdoor athletes, suitable for various mountain trail activities and extreme challenges [1] Technical Features - ACG Ultrafly features Nike ZoomX foam, ZoomX insole, and a unique carbon fiber FlyPlate, which work together to provide strong propulsion and stable, responsive feel [1]