日前，在2025央视财经跨年之夜，广汽集团董事长冯兴亚选择了"破局"二字作为广汽集团2025年的关键 词。他介绍，今年将推动渠道下沉，计划从2025年下半年到2026年上半年，新增600家全品牌体验店， 覆盖全国90%以上的县域市场。 进入"用户主权"时代，旧模式已失灵 冯兴亚认为，"破"字背后，是"突破"的"破"，2025年的广汽集团，正立足于"番禺行动"，在组织、技 术、人才三个方面实现了突破，构建企业新发展格局。 长久以来，汽车品牌的形象在很大程度上由工程师文化所定义——严谨、可靠。工程师与设计师依据专 业标准造车，市场与用户被视作需要被教育的对象。这种模式在卖方市场曾无往不利，但在用户主权时 代已失灵。 智能化领域，广汽ADiGO GSD智能驾驶辅助系统覆盖99.9%的道路场景，新一代ADiGO SPACE智能座 舱融合端云一体大模型，响应速度提升3倍。更为重要的是，广汽还以开放姿态与华为、宁德时代、腾 讯等顶尖伙伴共建AI智能生态链GoLink，开放合作赋能用户。 2/3竞聘岗位迎来新面孔 内部活力重建更具挑战性 为了破局，广汽集团积极导入IPD与IPMS流程体系，核心是打破传统线性流程，构建"并行 ...

Core Viewpoint - GAC Group showcases the achievements of the "Panyu Action" reform and introduces four core engines aimed at creating value for users, focusing on "new technology, new products, new services, and new ecology" to establish a new GAC that is technology-leading, quality-leading, and ecology-leading [1][2] Group 1: Reform and Strategy - GAC Group emphasizes a user-centric approach and deepens the "Panyu Action" integrated reform, focusing on three major battles: user demand, product value, and service experience [1] - The company has implemented the Integrated Product Development (IPD) process, enhancing business efficiency by approximately 50%, reducing new car development cycles from 26 months to 18-21 months, and increasing market response speed by over six times [1][2] Group 2: New Technology - GAC Group aims to break through the "ceiling" of user experience with its new technologies, achieving a maximum efficiency of over 99% for the Quark electric drive motor and producing over 130,000 vehicles with battery packs that have zero self-ignition [2] - The company has launched a pilot line for solid-state batteries, capable of mass production of automotive-grade solid-state batteries with capacities exceeding 60Ah [2] - The upgraded ADiGO GSD intelligent driving assistance system covers 99.9% of road scenarios, and the new ADiGO SPACE intelligent cockpit has tripled response speed, enabling thousands of intelligent service scenarios [2] Group 3: New Products - GAC Group is set to launch nine updated and new models by 2026, driven by user demand and a comprehensive integration of product development processes [3] - A user insight department with a scale of 200 people has been established to ensure product development aligns with user needs [3] Group 4: New Services - GAC Group plans to add 600 brand experience stores to cover over 90% of county-level markets in China, enhancing service accessibility [3] - The company has completed 45 over-the-air (OTA) updates this year, adding and optimizing over 300 features across nearly 150,000 vehicles [3] Group 5: New Ecology - GAC Group is building a complete "26 Energy Action" ecological service system in collaboration with industry partners, including a ten-year strategic cooperation agreement with CATL for battery swapping services [4] - The company has established a supercharging network covering 31 provinces and 204 cities, with over 21,000 self-operated charging piles [4] - GAC is collaborating with major tech companies to create an AI smart ecosystem called GoLink, and has launched the Aion UT super model in partnership with JD and CATL [4]

Core Insights - GAC Group showcased the achievements of the "Panyu Action" reform at the 2025 Guangzhou International Auto Show, emphasizing the creation of value for users through "four engines" based on "new technology, new products, new services, and new ecology" [2] - The company aims to enhance its core competitiveness by focusing on "user demand battle, product value battle, and service experience battle" [2] - GAC Group has implemented an integrated product development (IPD) process, resulting in a 50% improvement in business efficiency, a reduction in new car development cycles from 26 months to 18-21 months, and a more than 10% decrease in R&D costs [2][3] Group 1 - GAC Group's chairman introduced a project-based approach to stimulate employee engagement and established a profit-sharing incentive mechanism for employees [2] - The company has built an integrated product marketing and sales (IPMS) system, creating a "product commercialization team" to enhance user-centric processes [2] - In the field of new energy, GAC Group launched the "Xingyuan Range Extender," which addresses user concerns about battery depletion with high efficiency and quiet operation [3] Group 2 - GAC Group released the "Xingling Safety Guardian System," covering various safety aspects including intelligent driving and battery safety [3] - The company introduced the Eagle Claw System 2.0, the industry's first mass-produced active steering function for improved traction on complex terrains [3] - GAC Group plans to launch nine updated and new models by 2026, catering to diverse user needs from daily commuting to premium travel [3]

Core Viewpoint - GAC Group has achieved significant results in its "Panyu Action" reform initiative over the past year, focusing on creating value for users through new technologies, products, services, and ecosystems [2][4]. Group 1: Reform and Strategy - GAC Group emphasizes a user-centered approach, advancing the "Panyu Action" integrated reform, and focusing on three key battles: user demand, product value, and service experience [4]. - The introduction of the Integrated Product Development (IPD) process has improved business efficiency by approximately 50%, reduced new car development cycles from 26 months to 18-21 months, and lowered R&D costs by over 10% [4]. - A new Integrated Product Marketing and Sales (IPMS) system has been established, creating a product commercialization team to enhance user value [4]. Group 2: Technological Advancements - In the field of new energy, GAC's "Xingyuan" range extender has achieved breakthroughs in efficiency and quietness, while the Quark electric drive motor has reached an industry-leading efficiency of over 99% [5]. - GAC has launched the "Xingling Safety Guardian System," which covers various safety aspects including intelligent driving and battery safety, aiming for extreme reliability [6]. Group 3: Intelligent Systems and User Experience - The Eagle Claw System 2.0 features the industry's first mass-produced active steering function, enhancing stability on complex terrains [7]. - The upgraded "Xingling Zhixing" intelligent driving assistance system can cover 99.9% of road scenarios, with a threefold increase in response speed [7]. - GAC plans to launch nine new or updated models by 2026, focusing on diverse user needs from daily commuting to premium travel [7]. Group 4: Service and Ecosystem Development - GAC aims to enhance user service by planning to add 600 brand experience stores, covering over 90% of county-level markets in China [8]. - The company has completed 45 over-the-air (OTA) updates this year, adding and optimizing over 300 features across nearly 150,000 vehicles [8]. - GAC is building a comprehensive "26 Energy Action" ecosystem in collaboration with industry partners, including a long-term strategic partnership with CATL for battery swapping services [9]. Group 5: Charging Infrastructure and Smart Ecosystem - GAC has established a nationwide charging network with over 21,000 self-operated charging piles, leading in the number of direct current charging piles among Chinese automakers [9]. - Collaborations with major tech companies like Huawei and Tencent aim to create a robust AI smart ecosystem, enhancing user experience [9]. - The launch of the Aion UT super model allows consumers to purchase vehicles as easily as buying appliances, reflecting GAC's innovative business model [9].