头图 | AI生成 晚上八点钟，北京物美超市的生鲜区，店员已不再忙着给蔬菜贴折扣标签。取而代之的是，AI系统正自动为货架上剩余的商 品定价—西红柿7折，菠菜不打折，鳕鱼段8折…… 不止动态出清，AI已经深入在零售运营的方方面面。 8月14日，虎嗅智库第51期 502 线上同行活动，多点数智AI产品专家宋楠结合自身在零售门店和供应链的实践，从物美超市 动态出清实践案例出发，系统分享了AI在补货、出清、门店管理等零售运营中具体实践和挑战及应对策略，涵盖项目落地路 径、常见问题及解决方案、组织配套机制等多方面的内容。 找到小而有价值的切入点 出品 | 虎嗅智库 出清一直是零售业老大难问题。不同品类和业态的出清逻辑也不尽相同。比如叶菜类新鲜度驱动，需前置打折，耐储品的保 质期长，则须结合促销节点批量出清，超市业态，因为全品类协同，流程复杂，便利店的空间有限，会侧重快消品出清。 聚焦到生鲜的出清就更难了。因为生鲜类商品保质期短、损耗高，人工出清判断往往依赖过往经验，基本采用"一刀切"式打 折，比如晚上八点统一五折。但这种粗暴打折的做法不仅会损失毛利，也很难对商品进行精细化管理。而且整个打折流程也 很繁琐，从巡店、审批到 ...

Core Viewpoint - The article discusses the challenges faced by the retail sector, particularly in fresh food supermarkets, and highlights the implementation of an AI-driven dynamic clearance system by Duodian Shuzhi and Wumart to enhance efficiency in inventory clearance [4][8]. Group 1: Challenges in Retail Clearance - Retailers face difficulties in pricing strategies, where setting prices too high leads to unsold inventory, while setting them too low results in losses [4]. - In fresh food supermarkets, challenges are exacerbated by short shelf lives, high spoilage rates, food safety concerns, and immediate customer demand [4]. Group 2: AI Dynamic Clearance System - Duodian Shuzhi and Wumart have collaborated to deploy an AI dynamic clearance system focused on high spoilage scenarios like fresh food and daily necessities [4]. - The system simplifies the clearance process from five steps to one, reducing the time for single item clearance from one hour to five minutes, and can be generalized across various product categories and business formats [4]. Group 3: Conference Insights - An online seminar on August 14, 2025, will feature Duodian Shuzhi's AI product expert, Song Nan, discussing the AI dynamic clearance case at Wumart and the practical challenges faced in retail replenishment and clearance [6]. - Participants will gain insights into the latest AI applications in the retail sector, including three related report PDFs and networking opportunities with industry professionals [7][8].