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董明珠健康家2000㎡体验中心在东莞开业,格力电器市场总监朱磊:格力将以“进化”超越大家的想象
Sou Hu Cai Jing· 2025-09-18 06:58
Core Insights - Gree Electric Appliances launched a new strategy focusing on health-oriented home appliances, showcasing 16 new products at the "Dong Mingzhu Health Home" experience center in Dongguan, Guangdong [1][6][11] - The experience center features a unique "home appliances + sports" immersive model, allowing consumers to interact with products in real-life scenarios [3][4][6] Product Innovations - Gree introduced advanced air conditioning solutions, including a "no wind blowing" central air conditioning system and an AI-powered energy-saving model, enhancing user comfort and energy efficiency [8][13] - Kitchen solutions include a "cooling range hood" and a combination of kitchen air conditioning and ultra-thin range hoods to address high temperatures and oil smoke [10] - New lifestyle products such as the Gree Snow Dragon 508 refrigerator and a pet purifier were also launched, expanding the company's health-focused product ecosystem [10][15] Market Expansion - The "Dong Mingzhu Health Home" initiative has seen rapid growth, with nearly 1,000 stores established across the country since its launch in March [11] - The stores have generated approximately 390 million yuan in retail sales from 293 locations that have been open for over 30 days [11] Strategic Vision - Gree aims to redefine consumer expectations of home appliances by integrating core technologies and creating a comprehensive lifestyle ecosystem [17] - The company emphasizes quality and technology over price, positioning itself as a leader in the home appliance industry [13][15]