垂类AI应用专题： AI重塑流量入口，重构广告营销模式 行业研究 · 行业专题 计算机 · 人工智能 2026年01月11日 证券研究报告 | 投资评级：优于大市（维持评级） | 证券分析师：熊莉 | 证券分析师：张衡 | 证券分析师：陈瑶蓉 | 联系人：侯睿 | | --- | --- | --- | --- | | 021-61761067 | 021-60875160 | 021-61761058 | hourui3@guosen.com.cn | | xiongli1@guosen.com.cn | zhangheng2@guosen.com.cn | chenyaorong@guosen.com.cn | | | S0980519030002 | S0980517060002 | S0980523100001 | | 请务必阅读正文之后的免责声明及其项下所有内容 摘要 请务必阅读正文之后的免责声明及其项下所有内容 Ø 由AI聊天机器人和AI搜索引擎共同构成的AI搜索，已成为AI应用发展的核心引擎，用户模式从"搜链接"转向"向AI 要答案"。AI搜索正在重塑信息入口，购物推荐成为核心使用场景，推动品牌 ...

Core Viewpoint - The company, Zhongwen Online, reported a revenue of 1.159 billion yuan for 2024, emphasizing its commitment to short drama production and international expansion through AI technology [1]. Group 1: Financial Performance - Zhongwen Online achieved a revenue of 1.159 billion yuan in 2024 [1]. Group 2: AI Integration and Content Creation - The company is leveraging AI technology to enhance content creation, significantly reducing production time and costs by approximately 50% for AI anime short dramas [2]. - The AI-driven content generation has led to the production of nearly 100 dynamic comics, accumulating over 3 billion views [3]. - The self-developed AI anime short drama toolchain is expected to optimize content creation processes and improve efficiency [3]. Group 3: International Strategy and Market Expansion - Zhongwen Online's AI anime short dramas have successfully penetrated international markets, including North America, Singapore, Japan, and South Korea, with localized content resonating well with global audiences [4]. - The company has established partnerships, such as with KIDARI STUDIO in South Korea, to co-produce anime short dramas [4]. - The internationalization strategy aims to position Zhongwen Online as a global Chinese content company, contributing to the internationalization of Chinese culture [6]. Group 4: Intellectual Property and Commercialization - AI anime short dramas are more conducive to creating long-term valuable IP, allowing for the commercialization of characters and settings [5]. - The company has successfully launched various merchandise related to its IP, generating significant interest and sales [5]. - Zhongwen Online's approach to content and merchandise diversification is expected to enhance profitability in overseas markets [5].