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整家套餐决胜家居行业“金九银十”
3 6 Ke· 2025-08-22 06:26
19800元、29800元、39800元……随着"金九银十"下半年装修旺季的即将到来,各大家居建材家装品牌纷纷加大了对整家定制套餐销售的比拼力度,折射 出终端市场对于一站式、一体化家居解决方案的偏好。尤其随着"以旧换新"国补政策的年底到期,家居购买决策正在进一步加速。 | 品牌简称 | 2025年典型整家套餐 | | --- | --- | | 欧派家居 | | | | 139800甄全能整装套餐: 80㎡人工、灯具、地板、窗帘、瓷砖、主材、 辅材、乳胶漆、家具、卫生间、花洒马桶、开关插座、橱柜、家电、品牌 | | | 售后 | | | 39800/49800/59800元套餐,其中49800元套餐:涵盖20㎡衣柜+7m厨 | | | 柜+4㎡卫浴+10件家具+3椎房门+3㎡背景墙 | | 家居前 回式 | 家居前 起工 19800元套餐:涵盖22㎡柜套餐 | | 家非亚 | | | | 39800元套餐:涵盖20㎡定制柜+10件家具+1楼木门+7m橱柜 | | 志邦家居 | 39700元套餐:涵盖24㎡柜+8.7m厨房+卫浴四件套 | | 尚品宅配 | 39800元套餐:涵盖22㎡柜+10件家具,限时送2楼 ...
全屋智能成新兴消费热点,行业竞争从单点突破转向系统输出
Group 1 - The 27th China Building and Decoration Expo (Guangzhou) attracted nearly 2000 exhibitors, focusing on cross-industry integration and restructuring around three core ecosystems: indoor space, doors and windows, and material intelligence manufacturing [1][4] - The expo signifies a shift for Chinese home furnishing and construction companies from single product competition to providing comprehensive space solutions [2][5] - AI smart home applications emerged as a new consumer hotspot, with products like whole-home intelligent systems and smart locks gaining significant attention from visitors [3][4] Group 2 - The theme "融生" (Integration and Growth) emphasizes customization and design, covering a wide range of topics including custom furniture, smart devices, bathroom lighting, and commercial public decoration [4][5] - Major technology companies like Huawei and Bosch, along with leading home furnishing brands such as Oppein and Sophia, showcased diverse solutions for indoor space ecosystems, reflecting the industry's capability to meet global diversified and scenario-based demands [4][5] - The expo also introduced a smart lighting pavilion, breaking traditional boundaries within the home furnishing and construction industry, and hosted professional forums to promote technological innovation and standardization [6] Group 3 - The event highlighted the transition of the Chinese home furnishing industry from being a "production workshop" in the global supply chain to a "solution source" [5][6] - The expo aimed to enhance global outreach and channel development through initiatives like the "CBD World-Connect" global linking plan and "Leading the Way Overseas" actions, utilizing major international social media platforms for precise global marketing [6] - The future of global competition is expected to focus on ecosystem-based competition rather than individual company efforts, emphasizing the importance of ecological collaboration as a core competitive advantage [6]