Core Insights - The demand for whole-house customization in the housing market is expected to exceed 100 billion yuan for the first time by 2025, driven by the renovation needs of existing homes [4] - The Z generation is becoming the main consumer force in the home furnishing market, significantly influencing market dynamics through their unique consumption behaviors and preferences [5][6] - The industry is transitioning from single product competition to system capability competition, with a focus on integrated solutions that meet the personalized and holistic needs of consumers [11] Market Trends - The rise of "light high-end" products emphasizes a balance between quality and price, aligning with current consumer trends [5][6] - Brands are increasingly adopting scene-based designs that cater to specific lifestyles, such as pet ownership, gaming, and fitness, enhancing personalization and technological integration [6][8] - The use of metal materials like stainless steel and eco-aluminum is on the rise, reflecting a shift in consumer preferences towards innovative and durable materials [8] Industry Dynamics - The integration of upstream and downstream industries is becoming more pronounced, with brands increasingly recognizing the importance of whole-house customization as a future development consensus [9][10] - The competitive landscape is evolving, with new entrants aiming to establish themselves in the whole-house customization market alongside established players [9][10] - The market is experiencing a "Matthew effect," where brand concentration and the survival of the fittest are expected to intensify in the coming quarters [10] Future Outlook - The success of whole-house customization as a core driver of the home furnishing industry will depend on companies' ability to balance user demand insights, supply chain collaboration, and delivery service efficiency [11] - The transformation from "customization" to "whole-house" represents a critical leap for the Chinese home furnishing industry towards higher-end positions in the global value chain [11]

Group 1 - The 27th China Building and Decoration Expo (Guangzhou) attracted nearly 2000 exhibitors, focusing on cross-industry integration and restructuring around three core ecosystems: indoor space, doors and windows, and material intelligence manufacturing [1][4] - The expo signifies a shift for Chinese home furnishing and construction companies from single product competition to providing comprehensive space solutions [2][5] - AI smart home applications emerged as a new consumer hotspot, with products like whole-home intelligent systems and smart locks gaining significant attention from visitors [3][4] Group 2 - The theme "融生" (Integration and Growth) emphasizes customization and design, covering a wide range of topics including custom furniture, smart devices, bathroom lighting, and commercial public decoration [4][5] - Major technology companies like Huawei and Bosch, along with leading home furnishing brands such as Oppein and Sophia, showcased diverse solutions for indoor space ecosystems, reflecting the industry's capability to meet global diversified and scenario-based demands [4][5] - The expo also introduced a smart lighting pavilion, breaking traditional boundaries within the home furnishing and construction industry, and hosted professional forums to promote technological innovation and standardization [6] Group 3 - The event highlighted the transition of the Chinese home furnishing industry from being a "production workshop" in the global supply chain to a "solution source" [5][6] - The expo aimed to enhance global outreach and channel development through initiatives like the "CBD World-Connect" global linking plan and "Leading the Way Overseas" actions, utilizing major international social media platforms for precise global marketing [6] - The future of global competition is expected to focus on ecosystem-based competition rather than individual company efforts, emphasizing the importance of ecological collaboration as a core competitive advantage [6]