证券日报网1月9日讯，蒙娜丽莎（002918）在接受调研者提问时表示，公司以"大瓷砖、大建材、大家 居"为发展战略，做强做大陶瓷主业，以"打造百年蒙娜丽莎"为目标，国内庞大的房地产存量市场仍蕴 含着很大需求。同样，瓷砖市场虽经历多轮回调，仍保持着相当规模的市场容量。目前，陶瓷头部企业 的市场占有率整体仍处于较低水平，总体看，还是会有很多机会。无论是瓷砖还是建材家居企业，当前 所面临的周期环境是相当的，公司在风险可控的前提下开展了一些财务性投资，目前相关投资对公司整 体业绩影响有限。后续如发生重大投资，公司将严格按照法律法规及时履行信息披露义务。 ...

证券代码：002918 证券简称：蒙娜丽莎 投资者关系活动记录表 编号：2026-002 | | 特定对象调研 □分析师会议 | | --- | --- | | 投资者关系活动类 | □媒体采访 □业绩说明会 | | 别 | □新闻发布会 □路演活动 | | | □现场参观 □其他： | | 活动参与人员 | 长城证券、黄兴源（排名不分先后） | | 时间 | 2026 年 1 月 9 日下午 14:00-15:00 | | 地点 | 蒙娜丽莎智能家居公司会议室 | | 形式 | 现场会议 | | 上市公司接待人员 | 公司董事、董事会秘书：张旗康 | | | 1、公司业务相对稳定，公司对外股权投资如何考虑？ | | | 答：公司以"大瓷砖、大建材、大家居"为发展战略，做强做大陶瓷主业， | | | 以"打造百年蒙娜丽莎"为目标，国内庞大的房地产存量市场仍蕴含着很大需 | | | 求。同样，瓷砖市场虽经历多轮回调，仍保持着相当规模的市场容量。目前， | | | 陶瓷头部企业的市场占有率整体仍处于较低水平，总体看，还是会有很多机会。 | | | 无论是瓷砖还是建材家居企业，当前所面临的周期环境是相当的，公司在 ...

Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [5][4] Core Views - The company reported a revenue of 5 billion yuan in Q3 2025, a decrease of 6% year-on-year, and a net profit of 800 million yuan, down 22% year-on-year [1] - The custom home furnishing industry is facing growth pressures, with weak demand impacting profitability across the sector [1] - The company is implementing a "big home" strategy, focusing on marketing organization reform, supply chain reform, and an incentive mechanism to enhance operational efficiency [1][2] - Despite facing short-term pressure on net profit margins, the company demonstrates resilience and competitive advantages in a challenging market environment [1] Financial Performance Summary - For the first three quarters of 2025, the company achieved a total revenue of 13.2 billion yuan, a decrease of 5% year-on-year, and a net profit of 1.8 billion yuan, down 10% year-on-year [1] - The gross margin for the first nine months of 2025 was 37.19%, an increase of 1.65 percentage points, attributed to supply chain reforms and production efficiency upgrades [2] - The company anticipates pressure on both gross and net margins in 2025 due to fixed cost dilution and will focus on business model transformation to mitigate these impacts [3] Profit Forecast Adjustments - The profit forecast for 2025-2027 has been adjusted, with expected net profits of 2.47 billion yuan, 2.66 billion yuan, and 2.92 billion yuan respectively [4]

Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Insights - In the first three quarters of 2025, the company achieved revenue, net profit attributable to the parent, and net profit excluding non-recurring items of 15.012 billion, 1.539 billion, and 1.389 billion yuan, respectively, representing year-on-year growth of 9%, 13%, and 14%. For Q3 alone, the figures were 5.211 billion, 518 million, and 489 million yuan, with year-on-year growth of 7%, 12%, and 11% [2][6]. - Both domestic and international sales saw growth in Q3, with the company’s competitive advantages strengthening, alongside favorable cash flow and high dividends, highlighting its investment value [2][6]. Summary by Sections Revenue and Profit Growth - The company reported steady revenue growth, with Q3 domestic sales continuing the trend from H1, particularly in sofas, soft beds, and mattresses, which saw year-on-year increases of 14.7%, 10.4%, and 12.6%, respectively. The growth in sofas was driven by functional sofas, with retail sales in this category increasing by over 50% due to continuous product technology optimization [7]. International Sales and Expansion - International sales also showed growth, particularly in the sofa and mattress segments. The company is expanding its overseas production capacity in Vietnam, Mexico, and the U.S., with plans for a new base in Indonesia. The development of new business trends, such as cross-border e-commerce and the establishment of self-owned brand stores in various countries, is contributing positively to growth [7]. Profitability and Cost Management - The company’s profitability continued to improve in Q3, with gross margin, net profit margin, and net profit excluding non-recurring items increasing by 1.6, 0.5, and 0.4 percentage points year-on-year, respectively. This improvement is attributed to ongoing cost reduction efforts and operational efficiency [7]. Future Outlook - The company expects net profit attributable to the parent to reach 1.93 billion, 2.10 billion, and 2.32 billion yuan for 2025-2027, corresponding to price-to-earnings ratios of 13, 12, and 11 times. The anticipated dividend for 2024 is 1.13 billion yuan, yielding a dividend rate of approximately 4.5% [7].

Core Viewpoint - The article highlights how Oppein Home (欧派家居) is adapting to the challenges in the real estate and home furnishing industry by implementing a comprehensive home furnishing strategy, focusing on digital transformation and social responsibility [1][8]. Group 1: Home Furnishing Strategy - Oppein Home is transitioning from a single product focus to a comprehensive home furnishing solution, evolving from a 1.0 version of customized home furnishing to a 3.0 version that includes customization, finished products, and renovation services [2][3]. - The company has established a one-stop home furnishing service model, integrating various products and services, and has over 1,200 effective retail home furnishing stores as of June 2023 [3][4]. Group 2: Digital Transformation - Oppein Home is leveraging digital technology to create an end-to-end intelligent operation system, enhancing efficiency and precision in the home furnishing process [5][6]. - The company has made significant advancements in digital transformation, including transitioning from process-driven to data-driven operations, and integrating AI and machine learning for optimized production scheduling [6][7]. Group 3: Social Responsibility - Oppein Home is committed to social responsibility, integrating it into its corporate strategy and operations, focusing on green products, employee development, and community support [8][9]. - The company has launched initiatives to reduce carbon emissions and provide employment opportunities, directly creating over 20,000 jobs during the 14th Five-Year Plan period [9][10].

Group 1 - The company announced on September 2 that it is focusing on a development strategy of "large tiles, large building materials, and large home furnishings" [2] - The main business remains tiles, while the company is also exploring some financial investments aimed at increasing revenue under controlled risk [2] - The proportion of these financial investments is currently low, having a limited overall impact on the company [2]

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase in stock price of over 20% compared to the market benchmark index within the next six months [19]. Core Views - The company reported a revenue of 8.24 billion yuan in H1 2025, a year-on-year decrease of 4%, while the net profit attributable to shareholders was 1.02 billion yuan, an increase of 2.9% year-on-year. The non-recurring net profit reached 940 million yuan, marking a year-on-year increase of 21.4% [3][4]. - Despite the challenges in the real estate and home furnishing industries, the company is responding quickly to market opportunities and remains committed to its home furnishing development strategy [4]. - The company has seen a significant increase in its gross margin, which reached 36.2% in H1, up by 3.7 percentage points year-on-year, indicating effective cost control and operational efficiency [5]. Financial Performance Summary - In H1 2025, the company achieved a gross margin of 36.2%, with a net profit margin of 12.4%, reflecting a year-on-year increase of 0.8 percentage points [5]. - The company’s revenue from various product lines showed mixed results, with cabinets and wardrobes down by 5.9% and 4.1% respectively, while other categories like "other" products saw a 3.9% increase [4]. - The company’s retail home furnishing stores exceeded 1,200, with over 60% of distributors either having or planning to establish retail home furnishing stores [4]. Earnings Forecast and Investment Recommendations - The company’s projected net profits for 2025, 2026, and 2027 are 2.72 billion yuan, 2.97 billion yuan, and 3.22 billion yuan respectively, with growth rates of 4.7%, 8.9%, and 8.5% [5]. - The current stock price corresponds to a PE ratio of 12X for 2025, indicating a favorable valuation for a leading player in the industry [5].

Investment Rating - The investment rating for the company is "Buy" and is maintained [10]. Core Views - The company achieved revenue of 9.801 billion, net profit attributable to shareholders of 1.021 billion, and non-deducted net profit of 900 million in H1 2025, representing year-on-year growth of 10%, 14%, and 15% respectively [2][6]. - The company's internal sales showed resilience, with strong growth in functional sofas and a recovery in bedding products. External sales of sofas continued to perform well, while the mattress segment showed signs of recovery [2][7]. - The operational profitability quality exceeded expectations, with stable operating profit margins in Q2 [13]. Revenue Breakdown - In H1 2025, the revenue from sofas, mattresses, custom products, and integrated solutions grew by 15%, 10%, 13%, and decreased by 8% respectively. Internal and external sales increased by 11% and 10% year-on-year [7]. - Internal sales performance was robust, particularly in functional sofas, which saw retail growth exceeding 50% due to continuous product technology optimization [7]. - The external sales segment also showed positive trends, with the mattress business recovering alongside capacity ramp-up and operational improvements [8]. Profitability and Financial Metrics - The operating profit margin remained stable, with H1 net profit margins increasing by 0.4 percentage points year-on-year. The gross profit margin was stable, with internal and external sales margins increasing by 1.9 and 0.4 percentage points respectively [13]. - The company is expected to distribute dividends of 1.13 billion in 2024, corresponding to a current dividend yield of approximately 4.7% [13]. Future Outlook - The company anticipates net profits attributable to shareholders of 1.91 billion, 2.06 billion, and 2.27 billion for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 13, 12, and 11 times [13].

Core Insights - The demand for whole-house customization in the housing market is expected to exceed 100 billion yuan for the first time by 2025, driven by the renovation needs of existing homes [4] - The Z generation is becoming the main consumer force in the home furnishing market, significantly influencing market dynamics through their unique consumption behaviors and preferences [5][6] - The industry is transitioning from single product competition to system capability competition, with a focus on integrated solutions that meet the personalized and holistic needs of consumers [11] Market Trends - The rise of "light high-end" products emphasizes a balance between quality and price, aligning with current consumer trends [5][6] - Brands are increasingly adopting scene-based designs that cater to specific lifestyles, such as pet ownership, gaming, and fitness, enhancing personalization and technological integration [6][8] - The use of metal materials like stainless steel and eco-aluminum is on the rise, reflecting a shift in consumer preferences towards innovative and durable materials [8] Industry Dynamics - The integration of upstream and downstream industries is becoming more pronounced, with brands increasingly recognizing the importance of whole-house customization as a future development consensus [9][10] - The competitive landscape is evolving, with new entrants aiming to establish themselves in the whole-house customization market alongside established players [9][10] - The market is experiencing a "Matthew effect," where brand concentration and the survival of the fittest are expected to intensify in the coming quarters [10] Future Outlook - The success of whole-house customization as a core driver of the home furnishing industry will depend on companies' ability to balance user demand insights, supply chain collaboration, and delivery service efficiency [11] - The transformation from "customization" to "whole-house" represents a critical leap for the Chinese home furnishing industry towards higher-end positions in the global value chain [11]

Group 1 - The 137th Canton Fair's second phase concluded on April 27, attracting a record high of 224,372 overseas buyers from 219 countries and regions [1] - The second phase of the fair focused on "Quality Home" with an exhibition area of 515,000 square meters, featuring 24,735 booths and 10,313 participating companies, an increase of 273 companies compared to the previous session [3] - The fair emphasized the "big home" concept, showcasing products across three main categories: household goods, gifts and decorations, and building materials and furniture, catering to the demand for upgraded consumer experiences [3] Group 2 - The vibrant atmosphere and active negotiations at the Canton Fair reflect global business confidence in China's economic outlook, providing a boost to China's foreign trade development [5]