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9平米格子间的义乌女老板,老市场里的“新”生意
Jing Ji Guan Cha Bao· 2025-10-24 14:33
Core Insights - The article highlights the evolving landscape of the Yiwu market, where business owners are increasingly adopting new skills, particularly in language and technology, to adapt to global trade demands [1][2][3]. Language Skills Development - Yiwu merchants are actively learning new languages, such as Spanish and Arabic, to better communicate with international clients, reflecting a shift from relying solely on English [1]. - Since 2007, Yiwu has provided free trade language training, organizing over 100 sessions annually, which now includes less common languages [1]. Technological Integration - The introduction of AI tools in Yiwu has enabled merchants to enhance their business operations, such as creating multilingual promotional videos, which significantly improves communication efficiency with clients [4][6]. - The launch of the "Chinagoods" platform has introduced various AI applications that streamline trade processes, covering aspects from design to transaction facilitation [3]. Market Expansion and Diversification - The newly opened Global Digital Trade Center in Yiwu features over 3,700 commercial spaces across various sectors, indicating a shift towards a more integrated business environment [2][12]. - Merchants are diversifying their client base globally, with significant sales in regions like the Middle East and South America, which helps mitigate risks from policies like U.S. tariffs [5][6]. Brand Development - Business owners are moving beyond traditional wholesale models to create their own brands, focusing on product differentiation and value creation [7][8]. - For instance, one merchant has developed a unique product line centered around a panda theme, aiming to build a comprehensive brand ecosystem [8]. Market Adaptation Strategies - Merchants are adapting to external challenges, such as U.S. tariffs, by exploring new markets and continuously innovating their product offerings [6][11]. - The Yiwu market is characterized by a high degree of client diversification, which provides resilience against market fluctuations [5][11]. Future Outlook - The sixth-generation market is expected to mature over the next few years, with merchants like Fu Jiangyan already investing in new spaces, indicating confidence in future growth opportunities [12][13]. - Yiwu merchants are actively seeking to expand their international presence, with plans to explore emerging markets while maintaining a focus on established regions [13].
9平米格子间的义乌女老板,老市场里的“新”生意
经济观察报· 2025-10-24 10:58
Core Viewpoint - The article highlights the adaptability and resilience of business owners in Yiwu, particularly female entrepreneurs, in response to changing international trade dynamics, including the impact of U.S. tariff policies and the introduction of AI technologies in their operations [2][10][14]. Group 1: Impact of U.S. Tariff Policies - U.S. customers have not completely stopped placing orders despite the imposition of tariffs, but there has been a reduction in order volume [2][14]. - Business owners like Yao Baojuan are cautious about accepting orders if profit margins are significantly compressed due to tariffs [14]. - The diverse customer base of Yiwu merchants mitigates the impact of U.S. tariffs, as they are not solely reliant on a few markets [10][14]. Group 2: Language and Skills Development - Yiwu merchants are increasingly learning new languages to better communicate with international clients, recognizing that English alone is insufficient [3][4]. - Training programs in various languages, including Spanish and Arabic, have been implemented to enhance trade capabilities [3][4]. - Entrepreneurs like Yao Baojuan and Fu Jiangyan have successfully transitioned from basic communication methods to fluently negotiating in multiple languages [4][5]. Group 3: Innovation and Technology Adoption - The introduction of AI tools in Yiwu has transformed how businesses operate, allowing for efficient communication and marketing through multilingual videos [8][9]. - Entrepreneurs like Sun Lijuan have leveraged AI to enhance product visibility and streamline customer interactions, resulting in a significant increase in sales [9][10]. - The launch of the sixth-generation market, which includes a digital trade center, represents a shift towards a more integrated and modern trading environment [20][21]. Group 4: Market Expansion Strategies - Yiwu merchants are actively exploring new markets to diversify their customer base and reduce dependency on any single market [10][21]. - Sun Lijuan has successfully penetrated markets in the Middle East and South America, while Fu Jiangyan is focusing on the African market due to its growing demand [10][21]. - The sixth-generation market is seen as a new opportunity for growth, with some entrepreneurs already securing positions there [20][21].