战略领航： "三位一体"引擎，定义新 文娱 生 态底层逻辑 发布会核心环节，星聚会创始人星哥以《 AI 赋能・零售破界 ・星拓全球—— 星聚会三位一体增长引擎》为主题，深度解读品牌 2026 年核 心战略。在传统 KTV 行业面临业态分流、模式固化的挑战下，星聚会跳出"单一娱乐场景"思维，构建起以技术、模式、市场为核心的三维增 长体系。 星聚会创始人星哥 这是新消费智库第 2 7 4 7 期文章 新消费导读 2026 年，新 文娱 行业正迎来 AI 技术深度渗透与消费需求全面升级的 双重变革。作为覆盖全国 超 140 座 城市、拥有 超 1000 家 门 店 的 行 业 领 军 者 ， 星 聚 会 于 1 月 18 号 重 磅 举 办 " AI 科 技 焕 新 · 产 品 破 界 ——星聚会 2026 新 文 娱 生 态 发 布 会 " ， 星 聚 会 创 始 人 星 哥 携 高 管 团队从 核心战略 、运营提效、场景升级、全域开拓四大维度，勾勒品牌 未来发展蓝图，为行业注入全新增长动能。 本次发布会， 星聚会 全球 首发颠覆级 AI 黑科技 ， 历时三年研发并投入上亿资金。 " AI 赋能是重构体验的核心抓 ...

Core Viewpoint - The KTV industry, often labeled as "traditional" or "sunset," is experiencing a surprising resurgence, exemplified by Star Gathering's high second-store rate of 83% among franchisees, indicating strong investor confidence and a shift in business dynamics through innovative AI technologies [1][5][7]. Group 1: Business Model and Innovation - Star Gathering has introduced AI-driven features such as real-time scoring, song recommendations, and audio enhancement, transforming the traditional KTV experience into a more engaging and interactive social space [7][10]. - The company aims to expand its domestic presence to 2,000 stores and establish 300 overseas locations within three years, leveraging its AI and retail integration strategy [1][23]. - The introduction of the "Star Energy Show" sub-brand and the focus on a "super retail" model signify a shift from traditional revenue streams to a more diversified approach that includes merchandise and enhanced customer experiences [11][17]. Group 2: Market Dynamics and Expansion - The KTV market in China is undergoing significant consolidation, with over 60% of the approximately 40,000 to 50,000 existing stores facing elimination or transformation, yet the industry still holds a market value exceeding 100 billion yuan [13]. - Star Gathering's strategy includes revitalizing outdated KTV venues through technological upgrades and operational efficiencies, aiming to provide a replicable digital foundation for the fragmented industry [13][15]. - The company is also expanding internationally, with successful entries into markets like Hong Kong and Australia, and plans to adapt its business model to local cultures while maintaining its core offerings [23][25]. Group 3: Emotional and Social Engagement - The founder emphasizes the importance of emotional value in social gatherings, aiming to create memorable experiences that resonate with human nature's inherent desire for connection and celebration [5][21]. - Star Gathering's innovative approaches, such as the "Star Baby" IP series and smart karaoke terminals, are designed to enhance user engagement and emotional fulfillment in social settings [21][17]. - The company recognizes the universal appeal of social interaction and aims to fill gaps in the global market for high-quality social spaces, leveraging technology and innovative business models to redefine the KTV experience [26][30].

Core Insights - The core focus of the article is the strategic direction of the KTV chain brand Xingjuhui, which aims to enhance its business model through AI integration, retail cross-industry ventures, and international expansion. Group 1: AI Empowerment - Xingjuhui plans to introduce an AI system into its KTV entertainment process, featuring an AI smart scoring system, AI sound correction, and AI song recommendation [1] - The company will also implement three engaging gameplay features: cross-room PK competitions, red envelope challenge contests, and a singing king competition [1] Group 2: Retail Cross-Industry - Xingjuhui will launch customized snacks, cultural and creative products, and trendy merchandise, integrating retail with entertainment to create a "experience-driven + retail monetization" business loop [1] Group 3: Global Expansion Strategy - The company has initiated the "Xing Tuo Global" strategy to accelerate its international presence, having successfully opened its first overseas store in Shibuya, Tokyo [1] - Xingjuhui is expanding into markets in Hong Kong, Melbourne, and Southeast Asia, with plans to open 300 stores internationally over the next three years [1] - Currently, Xingjuhui operates over 1,000 stores across more than 140 cities in China [2]