Group 1: Cultural Consumption and Events - Shenzhen is actively promoting the integration of cultural technology and tourism consumption, enhancing the consumer experience through various events and performances [1] - The original immersive physical drama "Transaction Life" premiered on the "Minghua Wheel," attracting over 3,000 viewers, with 35% being cross-city and cross-border audiences [2] - The "Minghua Wheel" has been transformed into a cultural tourism complex, featuring diverse experiences and serving as a new landmark for cultural tourism in the Guangdong-Hong Kong-Macao Greater Bay Area [2][3] Group 2: Retail and Consumer Experience - The Honor Alpha Global Flagship Store in Shenzhen Bay Vientiane City showcases over 200 AI consumer products, providing an interactive experience for customers [4] - The store attracted an average of over 4,500 visitors daily during the recent holiday period, indicating strong consumer interest and sales performance [4] - Shenzhen Bay Vientiane City, as a major commercial complex, houses over 300 new brands, enhancing the shopping experience and contributing to the local economy [5][6] Group 3: Tax Refund Policies and Cross-Border Consumption - Shenzhen is the city with the most tax refund ports in China, and the "immediate refund" policy starting December 2023 will facilitate cross-border shopping for international travelers [6] - During the recent holiday, Shenzhen Customs processed 2,203 tax refund applications, amounting to 29.12 million yuan, a year-on-year increase of 397% [6] Group 4: Sports and Event-Driven Consumption - The hosting of the 15th National Games has increased sports consumption in Shenzhen, with various outdoor activities and events driving consumer engagement [7] - The Shenzhen Universiade Center is set to host 93 large-scale events in 2024, with significant consumer traffic and revenue generated from surrounding commercial areas [7][8] - The "ticket economy" is effectively converting event attendance into economic growth, with local businesses benefiting from increased foot traffic and sales during major events [8]

Group 1: Travel and Tourism Trends - Shenzhen has emerged as one of the hottest travel destinations in China during the recent holiday, with over 1.49 million people checked at the Luohu Port, marking a 6.9% year-on-year increase [1][3] - Travel bookings in Shenzhen increased by 21% compared to the previous year, while hotel bookings surged by nearly 70% [1] - The influx of tourists from Hong Kong has contributed to a vibrant travel atmosphere, with over 1.29 million mainland visitors to Hong Kong during the same holiday period, reflecting a 6.4% increase [3] Group 2: Consumer Behavior and Spending - The holiday period saw a 29% month-on-month increase in navigation volume for food restaurants across Shenzhen, indicating a growing interest in local cuisine [5] - The Huaqiangbei area attracted 2.5 million visitors, generating approximately 97 million yuan in consumption, which represents a 7% year-on-year growth [6] - New AI flagship stores have become popular destinations, showcasing over 200 AI electronic products and providing interactive experiences for consumers [7] Group 3: Cultural Events and Activities - Shenzhen's cultural scene was vibrant during the holiday, with over 160,000 visitors attending light shows and performances in various districts [8] - The integration of traditional and technological performances, such as robot shows, is expected to attract over 100,000 participants, boosting surrounding consumption by over 30% [8] - Notable cultural highlights include the rapid ticket sales for the original cross-border new Cantonese opera and the immersive physical theater, both of which sold out all performances [10]