上证报中国证券网讯（记者 俞立严）博世集团日前介绍，2025年对于博世集团而言是一个极具挑战性的财年，初步数据显示，2025年，集团销售额微增至 910亿欧元（2024年为903亿欧元），在调整汇率影响后，实际增幅为4.2%。然而，其息税前利润率仅为约2%，低于预期（2024年为3.5%）。 "业绩数据反 映出当下的现实——2025年对博世而言是艰难的一年。"博世集团董事会主席史蒂凡·哈通在谈及公司发布的初步数据时表示，面对不利的外部环境，博世集 团仍在系统性推进增长战略，而这也要求博世持续提升自身竞争力。现在，博世正在为未来发展锚定方向。 哈通介绍，博世将继续依托广泛的全球化布 局、强大的品牌与深厚的技术专长开拓业务。但他同时认为，在宏观环境承压背景下，行业竞争将日趋激烈，预计到2027年市场才可能出现实质性回暖。 据初步数据统计，2025财年，博世在中国实现了1498亿元（约184.6亿欧元）的销售额，同比增长4.9%。"2025年，博世中国保持了良好的业务韧性，智能出 行业务依然是增长的核心动力，多元化业务布局进一步夯实了发展基础。"博世中国总裁徐大全表示。中国已成为博世推动技术从创新研发走向规模化应用 ...

Core Viewpoint - Bosch Group anticipates a slight increase in sales to €91 billion in 2025, with a real growth rate of 4.2% after adjusting for currency effects [1] Group 1: Financial Performance - Bosch's projected sales for 2025 are €91 billion, reflecting a 4.2% real growth rate after currency adjustments [1] - In China, Bosch achieved sales of approximately ¥149.8 billion (about €18.46 billion) in the 2025 fiscal year, marking a year-on-year growth of 4.9% [6] Group 2: Strategic Initiatives - Bosch is advancing its 2030 strategy, aiming to be among the top three suppliers in key global markets while maintaining profitability [3] - The company is focusing on building a more competitive cost structure and flexible production capacity to achieve its strategic goals [3] Group 3: Business Development and Innovations - Bosch's vehicle motion management system has received positive market feedback, and the company secured €10 billion in customer orders for smart driving solutions and related technologies [4] - Bosch Comfort Technology aims to nearly double its sales to €8 billion in the medium term, establishing itself as a leading HVAC supplier [4] - The company plans to launch around 2,000 new products by 2027, optimizing product development processes to reduce average time to market by two months [4] - Bosch is investing €2.5 billion in artificial intelligence by the end of 2027, showcasing AI-powered high-performance computing platforms for future smart cockpit applications [4] Group 4: Market Position and Future Outlook - Bosch's Chairman, Dr. Stefan Hartung, emphasized the need to enhance competitiveness amid increasing industry competition and a challenging macroeconomic environment [1] - The company expects significant acceleration in market momentum for software-defined mobility over the next decade [3] - Bosch's operations in China are crucial for transitioning technology from innovation to large-scale application, with ongoing investments in sustainable technologies [9]