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当公益遇上AI,如何“重新想象公益”
Xin Jing Bao· 2025-06-25 12:26
Core Viewpoint - Tencent's "TECH FOR GOOD: Reimagining Charity" event showcased 15 digital tools aimed at enhancing the efficiency and experience of charitable activities, emphasizing the future of a technology-empowered charity ecosystem [1][6]. Digital Tools: Addressing Charity Execution Pain Points - Tencent's digital funding disbursement tool has significantly improved the process for charity workers, reducing the funding transfer time from 1-2 months to as little as 10 minutes, enhancing safety and transparency [2]. - The tool also protects the privacy and dignity of beneficiaries by allowing them to apply for aid without public acknowledgment, thus improving the overall experience [2]. - The digital tools have improved material management, enabling real-time tracking and alerts for logistics, thereby building public trust [2]. AI Empowerment: From "Instant Kindness" to "Long-term Rationality" - The integration of AI has shifted charity from emotional to rational participation, allowing donors to make informed decisions based on structured information about projects [4]. - AI tools help organizations create specialized knowledge bases, providing professional advice and reducing the pressure on one-on-one consultations [4]. Inclusivity and Challenges: How Small Organizations Can Embrace AI - Tencent is addressing the digital divide by offering low-threshold designs and special funding to support small organizations, with a planned investment of 135 million yuan by 2025 [5]. - Despite the benefits, challenges remain in AI adoption due to misconceptions and the need for technology to be tailored to specific scenarios [5]. Future Vision: From "Connecting Donations" to "Connecting Services" - The 2025 "Jiu Jiu Charity Festival" marks a strategic shift for Tencent from merely donating money and goods to encouraging diverse participation through various means, including volunteer services [7]. - This transformation redefines the essence of charity, allowing charity workers to focus more on service quality rather than administrative tasks [7]. - The combination of AI and charity is still in its early stages, but Tencent's initiatives are paving a clear path towards efficiency, transparency, and ecosystem collaboration [7].