公益数字化

Search documents
2025年久久公益节收官,见证5.3亿件好事发生
Sou Hu Cai Jing· 2025-09-11 05:02
Group 1 - The core idea of the news is the rise of community-driven philanthropy through Tencent's "Good Deed Map," which connects people in need with those willing to help, exemplified by the "Zhengfanmian" noodle shop in Chengdu that offers affordable meals to those in need [1][2] - The 2025 "Jiujiu Public Welfare Festival" attracted 148 million participants, resulting in 530 million good deeds being accomplished [2][3] - The "Little Red Flower" initiative allows users to earn recognition for their charitable actions, becoming a new social symbol that connects online and offline philanthropic activities [3][5] Group 2 - Various community initiatives during the festival included elderly individuals creating handmade items for exchange, volunteers assisting with medical appointments, and health screenings for women [5][12] - Over 1,800 public welfare organizations and 4,300 projects participated in the festival, showcasing a collaborative effort to enhance public engagement in philanthropy [14][16] - Major brands like 7-Eleven and McDonald's integrated philanthropy into their daily operations by promoting the "Little Red Flower" code, making it easier for consumers to contribute [16][18] Group 3 - Tencent's digital technology facilitated efficient donation processes, allowing users to track their contributions and ensuring transparency in the distribution of donated items [7][9] - The festival highlighted a shift in public perception of philanthropy, emphasizing local community support and personal connections over distant charitable acts [19] - The integration of various Tencent products and platforms into philanthropic efforts has mobilized over 240 million users, demonstrating the potential of technology to enhance charitable participation [18][19]
当公益遇上AI,如何“重新想象公益”
Xin Jing Bao· 2025-06-25 12:26
6月24日,腾讯公益开放日2025活动在北京举行。新京报记者了解到,此次开放日以"TECH FOR GOOD:重新想象公益"为主题,集中发布了15款公益数字化工具,涵盖资金拨付、物资管理、AI问 答、知识共享等核心场景。活动不仅展示了AI如何重塑公益行业的效率与体验,更揭示了技术赋能下 公益生态的未来图景——"让善意更高效,让温暖更精准"。 数字化工具:破解公益执行痛点 据了解,公益资金的拨付,曾是中国儿童少年基金会"春蕾陪伴计划"执行者小闫老师的噩梦。过去,她 需要背着数十万元现金,辗转云南山区,在宾馆或出租车上清点分装,既担心安全,又怕出错。如今, 腾讯公益的数字化资金拨付工具让助学金通过微信或银行卡直达受助人账户,拨款周期从1-2个月,最 快可缩短至10分钟,安全性、透明度大幅提升。 类似的故事也发生在中华社会救助基金会。过去,有一些申请助学类公益项目的学生会被要求在全班面 前签名、拍照,还要当众表达感谢。大多数孩子都会低着头,羞于表达自己的想法。如今,通过微信身 份核验,孩子和家长可自行完成助学金的申领流程,保护隐私的同时,也更好地保护了孩子们的自尊 心。 腾讯公益的数字化工具还覆盖物资管理。广东省麦 ...