同道猎聘 摘要 同道猎聘 MAU 同比增长 18%，但个人付费用户数下降 12%，主要受子 业务影响。企业用户方面，验证企业用户数同比增长约 5%，付费企业 用户数基本持平。注册猎头数接近 22 万个，验证猎头出达人次数明显 上涨。 公司营业收入下降 7.6%，但上半年季度回款趋势向好。ToB 收入占比 82%，C 端收入占比提升至 18%。通过降本增效，总运营费用下降 13.2%，归母净利润同比增长 77%，现金储备为 25 亿元人民币，未来 三年将以不低于经调整归母净利润 50%的比例进行分红。 同道猎聘升级"猎聘 AI 企业版"，AI 产品付费客户覆盖度从年初的 30%提升到 70%。意向人选产品的两小时推荐率提升至 64%，月度重 复发起率稳定在 60%左右。AI 面试产品已覆盖 15 个一级行业，预计全 年面试量将突破百万次，与专家面试结果的一致性超过 95%。 公司通过组织架构扁平化和严格成本控制，总运营费用同比下降 13.2%，研发费用减少 22%，销售和营销费用减少 13%，管理费用减 少 5%。2025 年上半年经调整营业利润同比增长 33%，净利润接近 1 亿元，经调整归母净利润同比增长 ...

Summary of Conference Call Notes Company Overview - The company discussed is Fenbi, which operates in the online education sector, particularly focusing on AI-driven learning solutions [1][12]. Key Points and Arguments - **AI Competitive Advantage**: Fenbi has a competitive edge in AI technology and online education, which is expected to partially offset the decline in traditional large class offerings and enhance overall profit margins [1]. - **Business Model**: The company has a diversified business model that includes large classes, small classes, and online membership products, with a penetration rate of over 20% in the exam preparation market [2]. - **Market Dynamics**: The past two years have seen some leading institutions facing refund issues, leading to increased competition from smaller local institutions that offer lower prices [3]. - **Revenue Trends**: Online large class revenues have seen a year-on-year decline, while small class revenues, which account for about 60% of total revenue, continue to grow steadily [4]. - **AI Product Launch**: In April, Fenbi launched an AI-driven product called the AI Brush Class, which combines human teachers with AI to provide personalized learning experiences [4]. - **Cost Efficiency**: The AI Brush Class has a higher profit margin compared to traditional large classes due to its cost advantages and market acceptance [4][10]. - **Personalized Learning**: The AI system generates personalized learning paths based on students' historical data, allowing for real-time adjustments to their study plans [5]. - **Learning Structure**: The learning plan is divided into four stages, focusing on theory, question types, and practical exercises, enhancing the efficiency of the learning process [7]. - **User Engagement**: The AI system provides continuous feedback and support, helping students identify knowledge gaps and improve their performance [6][9]. - **Market Position**: Fenbi has a significant lead in active user numbers compared to other online AI education products, particularly in vocational education [12]. - **Revenue Projections**: The company anticipates a slight revenue decline in 2025 but expects recovery by 2027 as AI products gain traction [14]. - **Profitability Outlook**: The company projects stable expenses and aims to maintain a profit margin of over 300 million in the initial phase of its transformation [15]. Additional Important Content - **AI Product Development**: The company is set to release version 3.0 of its AI Brush Class, indicating ongoing innovation and commitment to enhancing its offerings [16]. - **Long-term Strategy**: Fenbi's strategy includes monitoring the sales of AI products and the stability of traditional offerings to ensure a smooth transition in learning methodologies [15].