"高冷"文物变网红 传统文化"潮"起来 当IP遇上AI，文化有了"科技范" "我是福墩，故宫的文化传播小达人！"2025年10月，在阿联酋迪拜GITEX GLOBAL 2025展会现 场，一只身着传统刺绣纹样的宫猫玩偶用流畅的英语讲述着故宫的故事，引来各国观众驻足互动。这只 名为"福墩"的故宫猫AI玩偶，正是AI技术与文化IP碰撞融合的生动缩影。 "用手机扫一下，凤冠上的金龙居然会动！"在中国国家博物馆的文创体验区，95后游客李悦举着刚 买的AR凤冠冰箱贴，看着屏幕里缓缓呈现的3D文物模型，兴奋地和同伴分享。展柜中，明孝端皇后凤 冠静静陈列，金翠交辉的纹饰沉淀着数百年历史；而展柜外，借助AI技术，这件国宝文物已化身年销 量数十万件的"网红文创"，成为年轻人追捧的"新中式出片神器"。 从博物馆展柜里的"沉默静物"到社交平台上的"文化偶像"，从纸质典籍里的文字符号到数字空间中 的互动IP，AI正以独特的"科技范"，让中华优秀传统文化走进更广阔的大众视野。 "你好，我是小文。关于甲骨文的问题，可以随时问我。"2025年10月，全球首个甲骨文智能体"殷 契行止"在河南省安阳殷墟博物馆发布。游客只需对着甲骨图片轻轻一扫 ...

Group 1: AI and Cultural IP Integration - The article highlights the integration of AI technology with cultural intellectual property (IP), showcasing how AI is revitalizing traditional culture and making historical artifacts more accessible to the public [5][6][9] - AI tools, such as the "Fudun" AI doll and the "Yin Qixingzhi" oracle bone script AI, are transforming cultural experiences by enabling interactive learning and engagement with historical content [5][7] - The "Shan Hai Xuan Ji" model bridges the gap between academia and the public, utilizing vast amounts of historical data to enhance cultural understanding and engagement [8] Group 2: AI and Intangible Cultural Heritage (ICH) - The "Non-Material Cultural Heritage Intelligent Body" initiative aims to promote and preserve ICH through AI, allowing for real-time interaction and knowledge sharing about traditional crafts [10][11] - AI is facilitating the creative transformation of traditional cultural IP, enabling immersive experiences and expanding the reach of ICH beyond traditional settings [11] Group 3: AI and Intellectual Property Rights - The article discusses the challenges and opportunities presented by AI in the realm of intellectual property (IP), emphasizing the need for updated legal frameworks to address copyright issues related to AI-generated content [12][13] - Experts suggest enhancing patent examination processes and utilizing AI for better monitoring of IP rights to balance innovation incentives with rights protection [12][14] - The establishment of a collaborative governance system for AI-related IP is recommended to improve the registration and judicial review processes [13][14]