元旦假期，游客在海南省三亚南山文化旅游区跳竹竿舞。 特色民俗 开局一碗酒 收官一锅鲜 这几天，贵州凯里和浙江湖州两地分别举办了各具特色的民俗活动，为游客带来别具一格的元旦体验， 展现出文旅融合的新气象。 元旦假期，处处可见机器人的活跃身影，为假日消费市场增添了别样欢乐。在江苏苏州乐园精灵花园餐 厅，智能零售机器人正忙得不亦乐乎。它不仅能主动和游客打招呼互动，还能协助饮品、零食等60多种 品类的零售服务，将原来顾客窗口等待的时间缩短一半。 在位于贵州省黔东南州凯里市的绣里淘非遗集市门口，当地群众吹起芦笙，摆起拦门酒，用丰富多彩的 民族文化和琳琅满目的非遗技艺迎接新年，欢迎大家来过新年。 喝过拦门酒，跳起芦笙舞，游客就进入到非遗集市。这里聚集非遗技艺经营户800余户，精美的刺绣、 漂亮的银饰品、别具特色的蜡染布艺都能见到。游客们在这里不仅能买买买，也能品文化、长见识。 在浙江湖州潞村，一场丰盛的民俗盛宴热闹启幕。投壶、打年糕、写春联，特色民俗活动乐趣十足；绣 坊阿姨们身着旗袍款款走秀，举手投足间尽是江南韵味。体验了民俗，还得尝尝湖州特色暖锅。山里的 醇、河里的鲜、坛里的咸在这口锅里交融，荤素相衬、鲜香扑鼻，一口下 ...

Core Insights - The article discusses the rise of "non-standard commercial" projects as a key to driving innovation in traditional business, which faces homogenization challenges [2][5][12] - These projects leverage unique local characteristics and immersive experiences to attract younger consumers, creating a new consumption trend [7][9][19] Group 1: Characteristics of Non-Standard Commercial - Non-standard commercial spaces break away from traditional standardized shopping experiences, offering unique and personalized environments [5][9] - Examples include Shanghai's Panlong Tiandi, which integrates modern commerce with historical architecture, and Changchun's "This Has Mountains," which creates an immersive shopping experience [5][7] - Data from Meituan indicates that commercial spaces with regional cultural tags have a 38% higher repurchase rate compared to standard malls [9] Group 2: Consumer Engagement and Experience - Younger consumers are drawn to non-standard commercial spaces for their interactive and aesthetically pleasing environments, which foster a sense of community and engagement [11][19] - Non-standard commercial projects often feature high-frequency content updates and customized operations, enhancing consumer retention and experience [11][12] - The emotional release and immersive experiences offered by these spaces are becoming significant factors influencing consumer decisions [12][19] Group 3: Market Trends and Growth - The non-standard commercial sector is rapidly expanding, with significant growth in new projects, particularly in cities like Chengdu, where the supply of non-standard commercial space has surpassed traditional formats [17][19] - The rise of "first-store economy" complements non-standard commercial, with many new brands seeking unique spaces to enhance their market presence [17][19] - Industry experts highlight the importance of strategic planning and location selection for the success of non-standard commercial projects, emphasizing the need for a deep understanding of target demographics [19][23] Group 4: Operational Challenges and Sustainability - Despite the popularity of non-standard commercial spaces, challenges remain regarding their long-term sustainability and operational efficiency [18][19] - Issues such as poor design and high operational costs can hinder the consumer experience, leading to potential declines in foot traffic [18][19] - Successful non-standard commercial projects require experienced management teams capable of integrating brand resources and creating engaging consumer experiences [23]