Core Viewpoint - ARCFOX, a brand under BAIC, is experiencing significant growth in sales, with March sales exceeding 13,000 units, marking a historical high. The company aims to maintain this upward momentum and enhance consumer recognition and engagement [1][4]. Group 1: Sales Performance - ARCFOX's sales have shown a positive trend since the second half of last year, with March sales reaching over 13,000 units, a record high for the brand [1]. - The new Alpha S5 model has gained over 30,000 users since its launch, indicating strong market acceptance in the 150,000 RMB price range [4][9]. Group 2: Product Highlights - The ARCFOX 77° concept car, designed by renowned designer Rob Melville, showcases the brand's design philosophy and is expected to influence future production models [4]. - The upgraded Alpha S5 features a new version with a 5C super-fast charging battery from CATL, allowing for a 525 km charge in just 15 minutes, enhancing user convenience [4][13]. - The new T1 model is set to launch in the second half of the year, expanding ARCFOX's product lineup to cover various vehicle categories, including sedans, SUVs, and MPVs [5]. Group 3: Technological Innovations - The new Alpha S5 incorporates several upgrades based on user feedback, including enhanced battery technology, AI integration, and improved comfort features such as a massage function for the front seats [13]. - Safety features have been enhanced with an AR-HUD that displays blind spot images directly in the driver's line of sight, improving overall safety during driving [13]. Group 4: Market Positioning - The new Alpha S5 is priced between 119,800 and 169,800 RMB, positioning it as a competitive option in the market with advanced features and performance capabilities [14].

Core Insights - The 2025 Shanghai Auto Show has generated significant attention in the automotive industry, with Beijing Automotive Group's new energy division reporting first-quarter sales exceeding 27,000 units, marking a year-on-year increase of 173.8% [1] - The company has been active recently, launching new models under its sub-brand Arcfox, including the Alpha S6 equipped with Huawei's ADS 3.3 system and the Alpha S9 extended-range version, which saw over 3,500 pre-orders within 24 hours of its launch [1][2] - The Arcfox brand is undergoing a transformation, with plans to establish a "dual brand" and "dual model" strategy in collaboration with Huawei to create a new high ground in smart vehicles [2] Company Developments - The new Alpha S5 features CATL's Shenxing battery, enhancing charging efficiency with a 5C fast charge capability [2] - The ARCFOX 77° concept vehicle, designed by renowned automotive designer Anthony Lo, represents the first product from Beijing Automotive's European design center [2] - The Arcfox brand has developed a diverse product matrix, including sedans and SUVs, and has experienced a strong sales surge, achieving a total delivery of 81,000 units last year, with March sales reaching 13,018 units, a year-on-year increase of 500.46% [2]

2025上海车展上，各车企集团都是"全家桶"齐上阵，大摆阵仗，亮出各自的历史、现在和未来。 北汽极狐迎来了全面品牌焕新，重磅发布了北汽集团全球设计VP 首席设计官罗伟基赴任后的首款 力作——ARCFOX 77°概念车，展示了北汽极狐的未来，吸引了中外参观者的目光。 该概念车的命名灵感来自于北纬77°，这里是北极狐的故乡。 将概念车命名为ARCFOX 77°，寓意着极狐的进化，也寓意着在科技的进化与人文的温暖之间，找 到最完美的平衡。 从外观来看，车身大曲面似平滑冰面，大溜背像倾泻而出的冰川瀑布，涌至车尾。运动轿跑的前脸 则充分考虑了轿跑的空气动力学性能，充满了自然界的灵动，以及对驾乘的情感与理解。 这款运动轿跑和MPV结合的跨界车，诠释了罗伟基ARC-FLOW（极智源流）的设计哲学。 老实实干的技术极狐，需要定义自己的设计哲学，在诸多汽车品牌中打造属于极狐自己的独特性。 ARC-FLOW以设计驱动品牌定义，为极狐在未来独树一帜提供了灵感源流。 撰 文 / 周 洲 设 计 / shelly 从"技术派"进阶为"体验派" 这款概念车最与众不同的特点是：它具备情感。与其说这是一款交通工具，不如说一个充满自然灵 动之 ...