Core Viewpoint - Traditional luxury brands are facing challenges in the electric vehicle (EV) market in China, prompting the establishment of a new sub-brand, AUDI, by SAIC Audi to adapt to the changing landscape [1][2]. Group 1: Brand Strategy and Market Positioning - SAIC Audi launched the AUDI brand as the first new sub-brand in Audi's 115-year history, aiming to find a suitable path for luxury brands in the new energy market [1]. - The AUDI E5 Sportback, priced at 235,900 yuan (approximately 23.59 million yuan), received over 10,000 orders within half an hour of its launch, indicating a significant market interest despite competition from new players [1]. - The CEO of the SAIC Audi cooperation project emphasized that AUDI aims to offer products that are not currently available in the market, combining German engineering with modern technologies like AI and electric drive [2]. Group 2: Product Development and Future Plans - AUDI plans to launch two new products in the next two years to enhance its electric vehicle lineup, with the next model already in the final preparation stage [3].

Group 1 - The SAIC Audi manufacturing base is a significant investment for Audi's embrace of electrification and intelligence, with an annual production capacity of 360,000 units dedicated to Audi models [3] - The manufacturing base is built on an Advanced Digitized Platform, featuring 100% automation in key processes and full data traceability throughout the production process [3] - The Audi E5 Sportback marks an important milestone in Audi's electrification strategy in China and will be part of the production of several key models in the future [8] Group 2 - SAIC Volkswagen is integrating its production capacity across four major bases in Shanghai, Zhejiang, Jiangsu, and Hunan, all of which are equipped for the production of intelligent and electric vehicles [8]

文章称，该智造基地基于Advanced Digitized Platform智能数字平台打造，以AI视觉检测、数字孪生、激光测量技术为核心，在冲压、车身、油漆、总装4大 车间内，实现关键工序100%自动化率、全流程100%数据溯源。 同时，该基地严格遵循奥迪全球统一的"奥迪特评审体系"，确保每一辆从这里驶出的奥迪E5 Sportback，都与奥迪因戈尔施塔特工厂一脉相承，确保车身结 构的高强度、高精度与一致性，赋予每道工序毫米级精准控制与零缺陷承诺。 近日，奥迪E5 Sportback开启预售，全系推出先锋型、先锋Plus型、先锋Quattro型和旗舰Quattro型共4款配置车型，限时23.59万元起。 上汽大众表示，该基地还将承接AUDI品牌未来多款重磅车型的生产制造。 8月25日，上汽大众发文称，上汽奥迪AUDI智造基地正式落成，专属生产AUDI车型，奥迪E5 Sportback在此投产。此外，基地年产量可达36万台。 （校对/黄仁贵） ...