Core Viewpoint - Aimeike, once a leading player in the medical beauty industry, is facing significant challenges with declining performance and ongoing disputes over product agency rights, leading to a critical management transition [1][2]. Group 1: Company Performance - In the first half of 2025, Aimeike reported its first negative growth, with Q3 revenue at 566 million yuan and net profit at 304 million yuan, down 21.27% and 34.61% year-on-year, respectively [2]. - The company's market capitalization has dropped to approximately 45 billion yuan, a decline of over 100 billion yuan from its peak [2]. - The core products, including the solution-based injection products and gel-based injection products, have seen revenue declines of 23.79% and 23.99% respectively in the first half of 2025 [6]. Group 2: Management Changes - The recent board reshuffle saw Jian Jun re-elected as chairman, while the resignation of the board secretary, Jian Yong, and the appointment of Li Dongmei as the new secretary raised market interest [1][2]. - The new management faces the challenge of addressing the company's declining performance and resolving the ongoing agency disputes [2][12]. Group 3: Product Development and Market Dynamics - Aimeike's growth was initially driven by innovative products, such as the first domestically developed hyaluronic acid injection, which captured significant market share [3][4]. - The company has expanded its product matrix, with gel-based products showing substantial growth, achieving revenue of 1.158 billion yuan in 2023, a year-on-year increase of 81.43% [5]. - However, increased competition in the medical beauty sector has diluted the uniqueness of Aimeike's core products, leading to a more challenging market environment [6][7]. Group 4: Strategic Initiatives - Aimeike is pursuing diversification in its product offerings, including the launch of new products like the medical-grade polyethylene glycol gel [8]. - The company has also engaged in strategic acquisitions, such as the 190 million USD purchase of a majority stake in REGEN, to enhance its product portfolio and market competitiveness [9][10]. Group 5: Agency Disputes - Aimeike is embroiled in a significant agency dispute over the AestheFill product, which has implications for its market strategy and financial performance [10][11]. - The conflict escalated with the termination of the exclusive distribution agreement by Jiangsu Wuzhong, leading to potential legal ramifications and financial claims [11][12]. - The resolution of this dispute is critical for Aimeike's management to demonstrate its capability to navigate challenges and restore growth [13].

Core Viewpoint - The growth myth of Aimeike (300896.SZ), known as the "beauty medical king," is collapsing as the company faces significant revenue and profit declines amid intensified competition in the medical aesthetics industry [1][2][3]. Financial Performance - In the first half of this year, Aimeike's revenue dropped by 21.59% to 1.299 billion yuan, and net profit attributable to shareholders fell by 29.57% to 789 million yuan, marking the first time the company experienced a dual decline in mid-year performance since its listing [3][4]. - The second quarter saw a dramatic decline in net profit, plummeting by 41.75% to 346 million yuan, with revenue down 25.11% to 636 million yuan [3][4]. - Aimeike's cash flow from operating activities also showed a warning sign, decreasing by 43.06% from 1.15 billion yuan in the same period last year to 655 million yuan [3]. Market Competition - The medical aesthetics industry is entering a fully competitive phase, with numerous new entrants, including Huaxi Biological, which has disrupted Aimeike's monopoly on its flagship product "Haitai" [1][5]. - The core product "Haitai," which was once the market leader, is now facing declining sales and market share due to increased competition and the introduction of new products [5][6]. Product Performance - Aimeike's solution injection products generated revenue of 744 million yuan in the first half of the year, a decline of 23.79% year-on-year, primarily due to intensified industry competition [4][6]. - The revenue from gel injection products, represented by "Ruhua Tianzi," also showed signs of slowing growth, with a 23.99% decline in the first half of the year [6]. Strategic Moves - To overcome growth bottlenecks, Aimeike invested heavily in acquiring the Korean company REGEN, aiming to enter the "youthful needle" market [1][7]. - However, the acquisition has led to a significant arbitration dispute over agency rights, with potential financial implications of up to 1.6 billion yuan [8][9]. Industry Outlook - According to a report, the Chinese medical aesthetics industry is expected to experience continuous market growth but with a slowdown in growth rates, indicating a strategic transition from scale expansion to value reconstruction [5].