Group 1 - NYO3 launched its Ageless series, a new anti-aging product line, at international exhibitions in Europe and China, marking a strategic upgrade in the global anti-aging market [1][3] - The Ageless Aurora Skin Capsule combines European skin barrier repair technology with Korean whitening patented ingredients, targeting three core mechanisms of aging: light aging, oxidation, and collagen loss [3][5] - The product achieved significant sales success, topping Tmall International's oral beauty rankings in its first month, with sales exceeding 2 million in one hour during a live stream [5][7] Group 2 - NYO3 has partnered with Tmall International to enhance its market presence through data-driven user insights and targeted marketing, aiming to create a new consumption scenario for anti-aging products [5][7] - The Ageless product line currently includes four key products, with plans to expand to over 20 supplements addressing various health and beauty needs [5][7] - The company emphasizes user experience and results-driven commitments, such as a 90-day skin improvement program with a full refund guarantee if results are not achieved [7]

Group 1 - Norway celebrates its Constitution Day on May 17, marking the signing of the Norwegian Constitution in 1814, symbolizing independence and democratic spirit [1] - The 211th anniversary of Norway's Constitution Day was celebrated with events in Beijing and Shanghai, organized by the Norwegian Embassy in China, the Innovation Norway, and various enterprises [1][3] - NYO3, a core member of the Norwegian Health Products Group, focuses on innovative technology to redefine Omega-3 nutrition and promote the concept of "health and longevity" [1][3] Group 2 - Norway is known as a "long-lived country," with a long history of fish oil consumption, and Omega-3 is considered one of the secrets to longevity [3] - The Oslo Breakfast Program initiated by the Norwegian government in the early 20th century incorporated Omega-3 into children's dietary standards, establishing a foundation for national health [3] - NYO3 specializes in Antarctic krill oil, emphasizing the absorption benefits of its marine phospholipid structure, and has received multiple international quality certifications [3][5] Group 3 - Norway ranks high in gender equality, with female labor participation exceeding 80%, leading to a significant demand for anti-aging products among women [5] - NYO3 has partnered with NO-Age to launch the Ageless brand line, targeting early aging issues in women aged 25 and above, with innovative products that enhance absorption rates [5] - The Ageless Aurora Beauty Pills achieved top rankings in Tmall International's oral beauty category within the first month of launch and will be showcased at the 2025 Vitafoods Europe exhibition [5][6] Group 4 - To commemorate the 211th anniversary of Constitution Day, NYO3 launched a special campaign on Tmall International, offering consumers a chance to win health gifts, including a trip to Norway [6] - NYO3 aims to bridge cultural exchanges between China and Norway through its products, promoting a healthy Nordic lifestyle and enhancing global awareness of Norway [6]

Core Insights - The 29th CBE China Beauty Expo highlighted the growing opportunities in the anti-aging market, with Tmall International showcasing its global resource integration capabilities alongside the Norwegian high-end dietary nutrition brand NYO3 [1][3] Industry Trends - The anti-aging market in China is expected to exceed 150 billion yuan by 2026, with oral anti-aging products becoming the primary focus. Antioxidant ingredients are gaining importance, and the demographic of consumers is shifting younger, with those aged 25-30 becoming the main consumer group [3][6] Company Strategy - Tmall International maintains strict brand entry standards, ensuring the authenticity and compliance of cross-border health products. NYO3 has successfully passed these rigorous checks and is recognized as the leading anti-aging brand in Northern Europe [5][6] Product Launch and Performance - NYO3's new product, Ageless, combines various premium ingredients and has achieved a 98% absorption rate. It quickly became the top-selling oral beauty product on Tmall International within its first month of launch [8][10] Consumer Engagement - NYO3 plans to launch a "90-day skin rejuvenation program" during the 618 shopping festival, offering a full refund if customers are not satisfied with the results. This initiative reflects the brand's commitment to understanding and meeting consumer needs [10][11] Global Expansion - NYO3 aims to leverage Tmall's resources for global growth, particularly in the Asia-Pacific region, while adhering to Norwegian production standards. The collaboration is expected to enhance brand reputation and sales, contributing to sustainable growth in the global health industry [13]

Core Insights - NYO3, a high-end dietary nutrition brand from Norway, has formed a strategic partnership with Tmall International to enhance business growth through cross-border e-commerce [1][2] - The collaboration aims to integrate Nordic health concepts with consumer needs, providing a model for global nutrition brands [2][10] Company Overview - NYO3 is recognized for its commitment to "pure nature from Norway," leveraging the nutritional benefits of pristine polar waters [2] - The brand has achieved significant accolades, including being named the leading global brand in krill oil sales for 2023 and receiving multiple international quality certifications [2][5] Market Positioning - The partnership with Tmall International is expected to expand NYO3's market influence in China and explore cross-border e-commerce collaboration between Norway and China [2][10] - NYO3's innovative product, Ageless Aurora Skin Capsule, targets common skin aging issues for women aged 25 and above, utilizing advanced phospholipid delivery technology [7][9] Product Innovation - The Ageless product line, developed in collaboration with Norway's NO-Age research center, combines krill oil with 14 premium ingredients to enhance cellular energy metabolism [7] - The product achieved top rankings in Tmall International's oral beauty category within its first month of launch, indicating strong market acceptance [7][10] Strategic Goals - The partnership is positioned as a mutual benefit, with NYO3 seeking a healthier platform ecosystem and Tmall International aiming to enhance user experience through differentiated products [2][10] - Future plans include multi-layered content marketing and expanding cross-border e-commerce operations to promote Nordic nutrition to Chinese consumers [10]