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布局口服抗衰,莱特维健联合上海有机所成立前沿营养与抗衰老研究中心
Core Insights - The anti-aging industry in China has been rapidly growing, with a compound annual growth rate of 17% since 2016, projected to exceed 230 billion yuan by 2024, shifting from superficial treatments to deeper interventions [1] - The establishment of the "Frontier Nutrition and Anti-Aging Research Center" in collaboration with Shanghai Organic Chemistry Research Institute marks a strategic upgrade in the anti-aging sector, focusing on the development of oral anti-aging components like ergothioneine [3][12] - The launch of the first oral anti-aging product, "Ice Muscle Face," featuring ergothioneine, signifies the beginning of a new market segment in oral anti-aging [9] Industry Trends - The oral anti-aging market is increasingly supported by scientific research, with ergothioneine recognized for its antioxidant and regenerative properties, although challenges in production purity and efficiency have been addressed through innovative biotechnological methods [5][7] - The market is witnessing a shift towards personalized and technology-driven solutions, with trends indicating a growing demand for effective, safe, and health-oriented anti-aging products [22] Company Developments - The research center aims to enhance the scientific foundation for anti-aging products, focusing on the efficient development of active ingredients to address market skepticism regarding product effectiveness [18] - The company emphasizes a holistic approach to health and beauty, targeting various demographics with its ergothioneine-based products, including the newly launched enhanced version of "Ice Muscle Face" [20] - The recognition of the company's ergothioneine capsules as the top-selling product in the online market for two consecutive years underscores its leadership in the oral anti-aging segment [24]
北欧科技解答全球议题!NYO3超级新物种重磅发布,引领口服抗衰新风尚
Sou Hu Wang· 2025-05-23 01:05
Group 1 - NYO3 launched its Ageless series, a new anti-aging product line, at international exhibitions in Europe and China, marking a strategic upgrade in the global anti-aging market [1][3] - The Ageless Aurora Skin Capsule combines European skin barrier repair technology with Korean whitening patented ingredients, targeting three core mechanisms of aging: light aging, oxidation, and collagen loss [3][5] - The product achieved significant sales success, topping Tmall International's oral beauty rankings in its first month, with sales exceeding 2 million in one hour during a live stream [5][7] Group 2 - NYO3 has partnered with Tmall International to enhance its market presence through data-driven user insights and targeted marketing, aiming to create a new consumption scenario for anti-aging products [5][7] - The Ageless product line currently includes four key products, with plans to expand to over 20 supplements addressing various health and beauty needs [5][7] - The company emphasizes user experience and results-driven commitments, such as a 90-day skin improvement program with a full refund guarantee if results are not achieved [7]