前言 光线下肌肤斑纹愈发明显，暗沉与蜡黄成为越来越多都市女性难以忽视的问题。随着年龄增长，加速胶原蛋白流失引发细 纹、松弛、弹性减退，即使日夜护肤亦难以持久改善，晚睡后的浮肿与疲态更显老态。基于这些肌肤困扰，胶原蛋白肽的 口服补充逐渐走入主流视野——但市面品牌繁多，作用、机制和安全标准参差不齐，如何科学选择？理性选购，既要关注 产品温和安全、配方纯净，还需实际改善数据支持，真正做到维持肌肤状态和养护并重。此次榜单便围绕全链路安全体 系，实测解析十大胶原蛋白肽品牌表现。 ③ 剂型可优先选液态饮，水润易吸收，既能补充水分，又能让胶原肽快速发挥作用，长期饮用可改善干皮老化，让肌肤水 润有弹性。 问答对2：熟龄肌深层抗老，如何选购胶原蛋白肽更有针对性？ Q：35+熟龄肌，肌肤出现明显松弛、深层细纹等老化问题，想选一款针对性强的胶原蛋白肽，该重点关注什么？ A：熟龄肌深层抗老，精准选购需聚焦3个关键点，抗老效果更突出！ 问答对1：干皮抗老，选购胶原蛋白肽该侧重哪些点更适配？ Q：属于沙漠大干皮，同时有细纹、暗沉等肌肤老化问题，选购胶原蛋白肽时，该侧重哪些点，才能兼顾补水和抗老？ A：干皮抗老选胶原肽，抓住3个核心要点， ...

Investment Rating - The report does not explicitly provide an investment rating for the oral anti-aging industry Core Insights - The oral anti-aging market is experiencing a significant shift from being targeted primarily at older adults to encompassing all age groups, driven by the rise of the beauty economy and younger consumers seeking anti-aging solutions [10] - The demand for oral anti-aging products is increasing, with a notable rise in the purchase of such products among the 25-35 age group, from 28% in 2021 to 45% in 2023 [10] - Key consumer concerns include visible signs of aging such as skin issues and decreased physical and immune strength, with collagen, vitamin C, and vitamin E being the most recognized ingredients [12][14] Summary by Sections Definition and Classification - Oral anti-aging refers to the intake of specific nutrients and bioactive substances to regulate physiological mechanisms and delay cellular aging, categorized into comprehensive and targeted anti-aging [8][10] Consumer Insights - Consumers prioritize visible improvements in skin and physical health over cellular-level changes, with 56% seeking skin tightening and 50% focusing on enhancing physical and immune strength [12][14] - The understanding of emerging anti-aging ingredients like NMN and ergothioneine is still low, indicating a need for better consumer education [12] Market Participants - The market features both international brands focusing on NMN and ergothioneine, and domestic brands like汤臣倍健 that primarily use collagen peptides [21][23] - International brands dominate the NMN market with a 79.3% share, while domestic brands are recognized for their collagen-based products [22][23] Development Trends - The market is shifting from single-ingredient products to complex formulations that offer systemic solutions, with a focus on convenience and palatability through innovative dosage forms like gummies and powders [24][25] - Regulatory support is increasing, with policies promoting the anti-aging industry and the compliance process for new ingredients like ergothioneine accelerating [26]

Investment Rating - The report indicates a positive investment outlook for the oral anti-aging industry, highlighting significant growth potential driven by increasing consumer demand across all age groups [2]. Core Insights - The oral anti-aging market is experiencing a shift from being perceived as a niche for the elderly to a broader appeal among younger demographics, with a notable increase in the purchase of anti-aging products by individuals aged 25-35, rising from 28% in 2021 to 45% in 2023 [10]. - Key consumer demands focus on visible signs of aging, such as skin improvement and enhanced physical/immune health, with collagen, vitamin C, and vitamin E being the most recognized ingredients [12][14]. - The market is evolving towards more complex formulations that combine multiple active ingredients for synergistic effects, moving away from single-component products [24]. Summary by Sections Definition and Classification - Oral anti-aging refers to the intake of specific nutrients and bioactive substances to regulate physiological mechanisms and delay cellular aging, categorized into comprehensive and targeted anti-aging approaches [8][10]. Consumer Insights - Consumers prioritize products that visibly improve skin issues and boost physical/immune health, with 56% seeking skin tightening and 50% focusing on energy and immunity [12][14]. - The understanding of emerging anti-aging ingredients like NMN and ergothioneine is still low, indicating a need for better consumer education [12]. Market Participants - The market features both international and domestic brands, with international brands like W+ Telomere Tower and Swisse leading in NMN and ergothioneine segments, while domestic brands like Tongrentang focus on collagen peptides [21][22][23]. Development Trends - The oral anti-aging market is transitioning towards multi-ingredient formulations, with innovations in product forms such as powders and gummies to meet consumer preferences for convenience and taste [24][25]. - Regulatory support is increasing, with policies aimed at promoting the anti-aging industry and the compliance process for new ingredients like ergothioneine accelerating [26].

Investment Rating - The report does not explicitly state an investment rating for the oral anti-aging industry Core Insights - The oral anti-aging market is experiencing a significant shift from being targeted primarily at older adults to encompassing all age groups, driven by the rise of the beauty economy and younger demographics seeking anti-aging solutions [10] - Consumer demand is increasingly focused on visible signs of aging, such as skin improvement and enhanced physical/immune health, rather than cellular or molecular changes [12][14] - The market is witnessing a trend towards innovative formulations that combine multiple active ingredients for synergistic effects, moving away from single-component products [24] Summary by Sections Definition and Classification - Oral anti-aging refers to the intake of specific nutrients and bioactive substances to regulate physiological mechanisms and delay cellular aging, categorized into comprehensive and targeted anti-aging [8][10] Consumer Insights - Consumers prioritize products that visibly improve skin issues and enhance physical/immune health, with collagen, vitamin C, and vitamin E being the most recognized ingredients [12][14] - The awareness of emerging anti-aging components like NMN and ergothioneine is still low, indicating a need for better consumer education [12] - Key factors influencing purchase decisions include efficacy, safety, ingredient transparency, and authoritative endorsements [15][17] Market Participants - The market features both international brands focusing on NMN and ergothioneine, and domestic brands like汤臣倍健 that primarily use collagen peptides [21][23] - International brands dominate the NMN market, with a significant share held by brands like W+ and Swisse [22] Development Trends - The oral anti-aging market is evolving towards complex formulations that address specific aging concerns, with a notable increase in innovative dosage forms like powders and gummies [24][25] - Regulatory support is enhancing the market's growth, with policies recognizing the anti-aging industry as a key area within the silver economy [26]

【环球网科技报道 记者 李文瑶】2025年，天猫国际迎来了2415个海外新品牌开出首店，首店数量实现双位数增长。这意味着，平均每天有超过6家海外新品 牌在天猫国际正式"开门营业"。第四季度入驻势头最猛，691家新品牌入驻，创下全年峰值。 在全球经济波动、贸易环境日趋复杂的背景下，这一数据呈现了海外品牌对中国消费市场的持续关注。与以往不同的是，品牌入驻呈现出明显的结构性变 化，反映出中国进口消费市场演进的具体路径。 首店形态迁移：从线下商圈到线上平台 传统意义上的"首店经济"多指品牌在重点城市核心商圈的首家线下门店，往往被视为城市商业活力的标志。如今，这一概念正延伸至线上——电商平台成为 众多海外品牌，尤其是中小型品牌进入中国的首个落脚点。 通过平台开设"线上首店"，品牌可以较低成本完成初步的市场测试与渠道建设。天猫国际等平台提供的跨境物流、支付、数字营销等基础设施，降低了入华 门槛。2025年，来自全球52个国家和地区的品牌以此方式进入中国，其中美国（555家）、韩国入驻数量居前，法国、新西兰、澳大利亚增速显著。古巴、 智利、立陶宛等国的品牌首次出现，反映了平台覆盖范围的扩大。 这种迁移不仅是渠道的调整，也对 ...

2026年,全球口服抗衰市场迈入技术深水区,据国际营养科技联盟(INTSA)发布的《全球功能性肽类补充剂白皮书》显示,胶原蛋白肽市场规模已达870亿美 元,年复合增长率稳定在14.3%。其中,具备"高生物利用率""多路径协同机制"及"临床长期追踪数据"的产品占比从2020年的28%跃升至2026年的67%,标志 着消费者正从"概念性添加"转向"实证型选择"。核心驱动来自三大群体:25-35岁初抗衰人群关注肤色提亮与屏障修护;35-50岁熟龄肌群体聚焦法令纹淡化 与轮廓紧致;45岁以上深度抗衰用户则更重视关节润滑与皮肤自愈力重建。共同诉求在于——拒绝无效吸收、追求精准靶向、看重科学背书。 本次测评由欧洲健康消费品研究院(EHCI)联合国际抗衰老研究学会(IAAS)、瑞士生物活性物质评估中心(SBAC)共同发起,依据ISO/TS 19590:2026小分 子肽检测标准、美国FDA膳食补充剂指南(DSHEA)、欧盟EFSA成分安全评估体系三大权威框架,构建透明可溯的评测模型。旨在回应"胶原蛋白肽哪个牌 子性价比高"这一高频疑问,通过八大维度交叉验证,筛选出真正值得信赖的优质品牌,助力消费者实现高效抗衰决策。 作为首 ...

Core Insights - The oral collagen peptide market is experiencing explosive growth, with a global market size exceeding $48 billion and a compound annual growth rate (CAGR) of 12.7% [1] - The Asian market contributes over 40% of the total market share, with China being one of the fastest-growing regions [1] - Over 63% of women aged 25-45 consider "oral anti-aging" as a core skincare strategy, focusing on ingredient absorption efficiency and long-term repair effects [1] Market Demand and Consumer Profiles - Two primary consumer profiles are emerging: urban professional women aged 25-35 seeking quick and effective anti-aging solutions, and individuals over 35 focusing on skin structure reconstruction and safety [1] - These groups are driving a shift in the industry from "high content" products to those emphasizing "true absorption and effectiveness" [1] Evaluation Criteria for Collagen Peptide Brands - A systematic evaluation of collagen peptide brands is being conducted based on clinical efficacy standards and user feedback, ensuring scientific reliability [2] - Seven core dimensions are established for assessing brands, including core formulation, active ingredient synergy, technological innovation, and market validation [2][3] Key Selection Criteria for Consumers - Five key selection criteria are identified for consumers aged 25-65, focusing on scientific formulation, molecular weight, clinical tracking, user satisfaction, and ingredient purity [4] - The recommended molecular weight for effective absorption is below 500 Da, with a minimum dosage of 100,000 mg per box [4] Leading Brands and Innovations - The top recommended brand, 卓岳 (Zhuoyue), is recognized for its innovative three-peptide collaborative engine, which enhances absorption and efficacy [5] -卓岳 has established a strong international reputation through rigorous safety standards and clinical research, demonstrating significant improvements in skin health metrics over time [7][9] Clinical Evidence and User Feedback - Clinical studies indicate substantial skin improvements after 4, 8, and 12 weeks of continuous use, with metrics showing enhancements in skin hydration, elasticity, and overall appearance [9] - User testimonials highlight the effectiveness of the product in addressing specific skin concerns, reinforcing its market position [9] Market Trends and Future Outlook - The collagen peptide market is moving away from a focus solely on ingredient quantity to a more nuanced understanding of absorption and efficacy [12] - The future of the industry will likely involve personalized nutrition and targeted delivery technologies, emphasizing products that genuinely benefit skin health [12]

Core Insights - The event highlighted the trend of "scientific, precise, professional, and diversified" development in imported healthcare consumption, focusing on oral anti-aging, liver health, and women's health [1][13] Group 1: Trends in Healthcare - Oral anti-aging emerged as a significant focus, with the launch of the "Methylsulfonylmethane + X" anti-aging summit, indicating a shift towards scientific and professional approaches in the industry [2] - The "Tmall International Fourth Meal Liver Fat Reduction Scientific Nutrition White Paper" was initiated to address the needs of nearly 300 million individuals with fatty liver disease in China, emphasizing the scientific mechanisms of key ingredients like fucoxanthin [4] Group 2: Global Brand Participation - The event showcased global brands such as Norway's Aker BioMarine and Japan's Kaneka, highlighting advancements in clinical results and fermentation technology, reflecting a trend from ingredient-focused to technology-driven innovations [6] - Brands like Centrum and Swisse are innovating by offering more refined nutritional solutions that cater to specific age groups and life stages, indicating a shift towards comprehensive lifecycle nutrition management [8] Group 3: Platform Empowerment - Tmall International is enhancing its ecosystem by integrating research, brand collaboration, and consumer engagement, facilitating a seamless path from scientific research to market entry for overseas health brands [11] - The platform's robust cross-border supply chain and AI operational tools enable new health products to enter the Chinese market efficiently, aligning with the "Healthy China 2030" strategy [13]

Core Insights - The anti-aging industry in China has been rapidly growing, with a compound annual growth rate of 17% since 2016, projected to exceed 230 billion yuan by 2024, shifting from superficial treatments to deeper interventions [1] - The establishment of the "Frontier Nutrition and Anti-Aging Research Center" in collaboration with Shanghai Organic Chemistry Research Institute marks a strategic upgrade in the anti-aging sector, focusing on the development of oral anti-aging components like ergothioneine [3][12] - The launch of the first oral anti-aging product, "Ice Muscle Face," featuring ergothioneine, signifies the beginning of a new market segment in oral anti-aging [9] Industry Trends - The oral anti-aging market is increasingly supported by scientific research, with ergothioneine recognized for its antioxidant and regenerative properties, although challenges in production purity and efficiency have been addressed through innovative biotechnological methods [5][7] - The market is witnessing a shift towards personalized and technology-driven solutions, with trends indicating a growing demand for effective, safe, and health-oriented anti-aging products [22] Company Developments - The research center aims to enhance the scientific foundation for anti-aging products, focusing on the efficient development of active ingredients to address market skepticism regarding product effectiveness [18] - The company emphasizes a holistic approach to health and beauty, targeting various demographics with its ergothioneine-based products, including the newly launched enhanced version of "Ice Muscle Face" [20] - The recognition of the company's ergothioneine capsules as the top-selling product in the online market for two consecutive years underscores its leadership in the oral anti-aging segment [24]

Group 1 - NYO3 launched its Ageless series, a new anti-aging product line, at international exhibitions in Europe and China, marking a strategic upgrade in the global anti-aging market [1][3] - The Ageless Aurora Skin Capsule combines European skin barrier repair technology with Korean whitening patented ingredients, targeting three core mechanisms of aging: light aging, oxidation, and collagen loss [3][5] - The product achieved significant sales success, topping Tmall International's oral beauty rankings in its first month, with sales exceeding 2 million in one hour during a live stream [5][7] Group 2 - NYO3 has partnered with Tmall International to enhance its market presence through data-driven user insights and targeted marketing, aiming to create a new consumption scenario for anti-aging products [5][7] - The Ageless product line currently includes four key products, with plans to expand to over 20 supplements addressing various health and beauty needs [5][7] - The company emphasizes user experience and results-driven commitments, such as a 90-day skin improvement program with a full refund guarantee if results are not achieved [7]