文｜富充 编辑｜苏建勋 2024年11月，李可佳、吴俊东、张栖铭决定一起创业，做一款"帮助用户终身学习"的AI Agent。新公司被命名为Ouraca ，是"Our Academy"的缩写。 "Etna Capita的投资决策几乎是在24小时内完成的，"投资人Haina Xu回忆当时的情况：" ChatGPT的使用场景里，教育类别长期排前五，可以说教育是大语 言模型带来最大改变的行业之一。人们期待全能AI Tutor很多年了，Ouraca恰好是我们看到的第一个在探索'AI时代终身学习产品'的团队。" 2025年9月，Ouraca上线第一款应用"Aibrary"，它用名为Idea Twin的独特"AI生成播客"功能引导和陪伴用户学习。目前，Aibrary和Ouraca旗下的新产品仍 在持续快速迭代。 三位合伙人都是互联网教育领域的"老兵"： 创始人兼CEO李可佳，曾任极课大数据创始人，该项目被字节跳动收购后，他入职字节智慧教育业务担任CEO； 联创吴俊东，哈佛肯尼迪学院硕士，好未来教育投资人，曾为李可佳极课大数据的投资人； 联创张栖铭，曾任字节教育中台负责人，推出过数个日活千万、月活过亿的产品。 Ouraca ...

Core Viewpoint - The article discusses the emergence of Aibrary, an AI podcast platform aimed at enhancing personal learning experiences, differentiating itself from existing products by focusing on personalized content delivery and interactive learning pathways [12][14][35]. Group 1: Product Overview - Aibrary was launched on April 23, 2023, in the US App Store and officially on September 23, 2023, with a focus on transforming books into personalized podcasts for individual learning [12][14]. - The platform features a recommendation system and a content framework that tailors suggestions based on user preferences, including a six-step registration process to gather user interests [16][14]. - A key feature is the "Idea Twin Podcast," which allows users to engage in a dialogue with an AI host, using their own voice as a "twin" to enhance the immersive experience [24][25]. Group 2: Market Positioning - Aibrary targets the adult lifelong learning market, a shift from the traditional K12 education focus of its founders, reflecting a strategic pivot towards addressing the needs of adult learners in the AI era [30][32]. - The platform's pricing strategy is competitive, with a subscription model priced at $6.99 per week or $89.99 per year, significantly lower than traditional audio book services like Audible [35]. Group 3: Differentiation and Innovation - Aibrary's differentiation lies in its dual audio content format, providing both a summary and a podcast-style discussion for each book, which is designed to lower the barrier to reading [22][28]. - The platform emphasizes the importance of feedback mechanisms in learning, aiming to create a closed-loop system that fosters user growth through personalized content and interactive experiences [32][33].

Core Insights - The article discusses the emergence of AI podcasting products, particularly focusing on Aibrary, a new entrant in the market that aims to enhance personal learning experiences through AI-generated content [4][5][19]. Group 1: Product Performance and Market Context - ChatPods and Laifu, two earlier AI podcast products, have shown disappointing performance with ChatPods achieving only 35,000 downloads in September and generating less than $100 in monthly revenue, while Laifu had around 2,000 downloads [2]. - Aibrary, launched on April 23, 2023, and officially on September 23, 2023, is positioned differently by transforming books into personalized podcasts and offering interactive learning paths [4][5]. Group 2: Aibrary's Unique Features - Aibrary differentiates itself with a robust recommendation system and content framework, focusing on personal learning enhancement rather than competing directly with human hosts [5][21]. - The platform includes a six-step registration process that tailors content recommendations based on user preferences, including admired figures and learning goals [7][21]. - Aibrary features a unique "Idea Twin Podcast," where users can engage in a dialogue with an AI host, enhancing the learning experience through personalized interaction [15][16]. Group 3: Founders and Vision - Aibrary's founders, including Ethan KJ Li, have extensive backgrounds in the education sector, previously working on K12 educational platforms before pivoting to lifelong learning in the AI era [19][20]. - The founders emphasize the importance of shifting educational focus from content delivery to cognitive restructuring, aiming to foster critical thinking and effective feedback mechanisms in learning [20][21]. Group 4: Business Model and Pricing - Aibrary operates on a subscription model, with annual pricing significantly lower than traditional audio book services, aiming to attract users through a combination of personalized learning and affordability [22]. - The platform's monetization strategy includes requiring subscriptions for most book access and limiting the number of AI-generated podcasts available to non-subscribers [22].

Core Viewpoint - The article discusses the challenges and opportunities in the AI startup landscape, emphasizing the need for a shift from traditional metrics like Product-Market Fit (PMF) to a focus on continuous value delivery and user outcomes in the AI tools sector [4][5][9]. Group 1: Product-Market Fit and Value Creation - The concept of PMF is being misused in the AI tools market, where subscription models do not equate to actual value realization for users [5][6]. - Many AI tools are currently catering to early adopters, leading to a potential revenue decline as user budgets stabilize [6]. - A new model of value creation is emerging, where continuous value delivery is essential for long-term user retention and growth [7]. Group 2: Outcome vs. Output - The traditional B2B model focuses on selling products, while the new paradigm emphasizes creating outcomes for customers [9]. - AI products should not just provide capabilities but should ensure users achieve tangible results, integrating customer success mechanisms into the product [9][10]. Group 3: AI Evaluation Systems - Finding PMF is just the beginning; the real challenge lies in building effective AI evaluation systems that understand user behavior and measure performance [10]. - The shift from a waterfall model to a discovery-based approach allows for rapid iteration and testing, enhancing collaboration and reducing development time [12][13]. Group 4: AI-Native Organizations - AI-native organizations are reshaping management paradigms, reducing the need for middle management and promoting a flatter organizational structure [14]. - The traditional management theories are becoming obsolete as AI tools enhance decision-making and execution efficiency [14]. Group 5: Human-AI Collaboration - The "1+N" model promotes collaboration between humans and multiple AI agents, enhancing productivity and efficiency [17]. - New roles are emerging within teams, such as "Product Owners" and "Infrastructure Builders," to better leverage AI capabilities [18]. Group 6: Lifelong Learning in the AI Era - The future of education is shifting from content delivery to feedback-driven learning, emphasizing continuous improvement and personal growth [22][25]. - The design of effective feedback mechanisms is crucial for creating a closed-loop learning system that fosters individual development [25]. Group 7: The Unique Value of Humans - In a world where AI can replicate knowledge and skills, the unique human perspective and creativity become invaluable [26]. - The ultimate goal of education should be to help individuals become unique and irreplaceable, leveraging their personal experiences and insights [26].