We recently published 12 Stocks on Jim Cramer’s Radar.  Molson Coors Beverage Company (NYSE:TAP) is one of the stocks on Jim Cramer's radar. Alcoholic beverages company Molson Coors Beverage Company (NYSE:TAP)’s shares are down by 20.5% over the past year and are up by 1.9% year-to-date. Evercore ISI discussed the firm on February 9th. It raised the share price target to $55 from $50 and kept an Outperform rating. Two days later, JPMorgan kept a $50 share price target and a Hold rating on Molson Coors Bev ...

Core Viewpoint - Tilray Brands is struggling to achieve profitability despite its diverse product offerings in the beverage, cannabis, and wellness industries, with significant competition and ongoing losses impacting its financial performance [1][4]. Group 1: Financial Performance - Tilray Brands' stock price has decreased by 99% from its all-time high, reflecting investor fatigue over the company's inability to generate profits [4]. - The company has been expanding aggressively into other areas, particularly alcohol, but this strategy has not yet resulted in positive earnings [4]. Group 2: Revenue Growth and Strategy - Tilray is focusing on revenue growth through aggressive brand acquisitions since 2021, which has led to increased revenue and potential synergies [5]. - However, the rising share count due to stock sales for cash or acquisitions is diluting existing shareholders and complicating profit generation [6]. Group 3: Investment Risks - The ongoing losses and aggressive acquisition strategy present high risks for investors, with the company having to take write-downs across all divisions [7]. - Investors are advised to be cautious and may benefit from observing the company's performance before committing capital [7].

Fundsmith Equity Fund Performance - Fundsmith Equity Fund's T Class Accumulation shares returned 0.8% in 2025, underperforming the MSCI World Index which returned 12.8% [1] - Since inception, the fund has outperformed the index by 1.7% per annum [1] - Underperformance in 2025 attributed to index concentration, growth of assets in Index Funds, and dollar weakness [1] Brown-Forman Corporation Analysis - Brown-Forman Corporation (NYSE:BF-B) experienced a one-month return of -12.46% and a 52-week loss of 22.71% [2] - As of January 12, 2026, Brown-Forman's stock closed at $26.62 with a market capitalization of $12.33 billion [2] - Fundsmith highlighted that Brown-Forman and PepsiCo's snack business are affected by reduced appetites due to weight loss drugs and changing drinking habits among Generation Z [3] Hedge Fund Interest in Brown-Forman - Brown-Forman was held by 35 hedge fund portfolios at the end of Q3 2025, a decrease from 37 in the previous quarter [4] - While Brown-Forman is recognized for its investment potential, certain AI stocks are considered to offer greater upside potential with less downside risk [4]

Core Viewpoint - The Artisan Value Fund's third-quarter 2025 performance was negatively impacted by stock selection, particularly in the consumer staples sector, despite a broader equity market rally driven by strong corporate earnings and economic support measures [1][3]. Group 1: Fund Performance - The Artisan Value Fund's Investor Class ARTLX, Advisor Class APDLX, and Institutional Class APHLX returned 0.83%, 0.91%, and 0.90% respectively in Q3 2025 [1]. - The Russell 1000 Value Index had a return of 5.33% during the same period, indicating underperformance by the Artisan Value Fund [1]. Group 2: Stock Highlights - Diageo plc (NYSE:DEO) was highlighted in the fund's investor letter, with a one-month return of -6.53% and a 52-week loss of 31.87% [2]. - As of December 26, 2025, Diageo plc's stock closed at $86.32 per share, with a market capitalization of $47.74 billion [2]. Group 3: Sector Performance - The consumer staples sector was identified as the biggest source of underperformance for the Artisan Value Fund, with notable laggards including Diageo plc, Kerry Group, and Philip Morris International [3].

Core Insights - The report highlights the significance of Generation X (ages 45-60) as a key consumer group, projected to spend $15.2 trillion globally by 2025, making it the second-largest consumer market after the US [1][22][33] - Generation X is characterized as "caretaker consumers," balancing responsibilities of caring for both aging parents and children, which influences their spending patterns [1][22][81] Consumer Behavior - Generation X consumers prioritize practicality and reliability in products, showing a willingness to pay for quality but rejecting gimmicks [2][34] - They exhibit strong digital adaptability, with 39% open to AI recommendations, yet prefer human customer service due to privacy concerns [2][34] - Brand loyalty is high among Generation X, with 72% favoring well-known brands while also being open to local and niche products [2][34] Spending Trends - Key spending categories for Generation X include Elder & Dependent Care (growing at 8.2% annually), Education (6.2%), and Health-focused food products [1][89] - Alcoholic beverages account for 26% of their global spending, with a notable preference for mid-range wines priced between $15-$20 [2][108][115] - The beauty sector sees Generation X contributing 25% of total spending, with a focus on skincare and beauty services [2][120] Regional Insights - In China, Generation X represents 37% of the global cohort, with spending expected to remain on par with Millennials until 2027 [3] - High-income countries will see Generation X maintain its spending dominance until 2030, while low-income countries are witnessing a decline in their influence [3][45] - Wealthier regions account for two-thirds of Generation X's spending, highlighting the disparity in consumer behavior across different income levels [3][59] Strategic Recommendations - Brands should focus on practical product offerings that cater to the dual role of Generation X as both caregivers and consumers, emphasizing functionality and clear value [3][25] - Retailers are encouraged to enhance omnichannel experiences while maintaining human customer service to build trust with Generation X [3][71] - Marketing strategies should highlight family values and avoid overemphasizing trendy concepts to foster long-term loyalty among Generation X consumers [3][71]

Group 1 - Madison Mid Cap Fund reported a return of 5.2% in Q2 2025, underperforming the Russell Midcap Index which increased by 8.5% [1] - The fund highlighted Brown-Forman Corporation (NYSE:BF-B) as a notable stock, which experienced a one-month return of -11.47% and a 52-week decline of 41.58% [2] - Brown-Forman's stock closed at $27.48 on September 19, 2025, with a market capitalization of $12.888 billion [2] Group 2 - The fund sold its small position in Brown-Forman due to a lack of post-Covid recovery in liquor sales, attributed to changing consumption trends among younger demographics and external factors like tariffs [3] - Brown-Forman is not among the 30 most popular stocks among hedge funds, with 37 hedge fund portfolios holding the stock at the end of Q2 2025, unchanged from the previous quarter [4] - The analysis suggests that certain AI stocks may offer better investment potential compared to Brown-Forman, indicating a shift in investor interest [4]

Group 1 - Coca-Cola is identified as a leading Dividend King, having increased its dividend for 63 consecutive years, with a current dividend yield of 2.9%, which is higher than the average yield of consumer staples stocks [4][9] - The company has a strong market presence with 30 brands worth at least $1 billion and products sold in over 200 countries, yet it sees significant growth potential in developing and emerging markets where it holds only a 7% market share [6][7] - Coca-Cola reported $12.5 billion in revenue for the second quarter, a 1% increase year-over-year, with earnings per share rising 58% to $0.88, despite facing an 11-point currency headwind [7] Group 2 - The stock has appreciated by 12% in 2025 and 37% over the last five years, with a consistent dividend growth of more than 24% during the same period, making it an attractive investment despite lower stock returns compared to tech stocks [8][9] - Coca-Cola's gross margin improved to 62.4%, up 133 basis points from the previous year, indicating effective cost management in the face of rising commodity prices [12] - The company is positioned well to manage tariff impacts on commodity costs, which are more controllable compared to other companies facing higher import costs [11][12] Group 3 - Coca-Cola is viewed as a reliable investment choice in a tariff-centric environment, with a strong historical performance in dividend payouts and a solid market position [11][13] - The company is expected to continue its growth trajectory, leveraging its dominant market position and the potential for expansion in emerging markets [7][13]

Industry Trend - Hybrid pairings, combining alcoholic and nonalcoholic beverages, are gaining popularity in fine-dining restaurants across the country [1]

Group 1 - Alliance Global Partners has cut its price target for Tilray Brands (TLRY) stock by 25%, from $1 to $0.75 per share, citing softness in international cannabis and alcohol sales [1][3] - Despite the price target cut, Tilray's stock price increased by 15.8% as of 2:05 p.m. ET on Tuesday, indicating an unexpected investor reaction [1][3] - Tilray generates 25% of its revenue and 40% of its gross profit from alcoholic beverages, which is significant for its overall financial performance [3] Group 2 - Tilray has not reported a profit since 2018 and has never generated positive free cash flow (FCF) [4][5] - Analysts do not expect Tilray to become profitable before 2029, although there are forecasts for positive FCF in 2026 [5] - Given the company's historical performance, there is skepticism regarding its ability to achieve positive FCF in the near future, leading to a recommendation to sell the stock [5]

Trade Relations - The EU is preparing to impose retaliatory tariffs on a new list of American products if a trade agreement is not reached by August 1 [1] - The targeted American products include aircraft and alcoholic beverages [1]