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前海携手近20家企业登台文博会 多个项目签约
Shen Zhen Shang Bao· 2025-05-22 16:47
除了文化"软实力",还有科技"硬实力"。能拍摄360°影像和自动隐藏自拍杆的新品运动相机—— Insta360 X5,正是已多次参展的前海企业影石创新科技出品。这款产品吸引不少摄影发烧友专程前来了 解。 此外,今年的新面孔二十四造文化致力于文化创意与数字艺术融合创新,其代表作《了不起的东方神 话》是深圳首个以《山海经》为主题的沉浸式艺术馆;全息时代专注于数字视觉技术与沉浸式互动体 验;川纳智能硬件则以"旧书新生"为核心,现场用科技打造"AI旧书活化展""交互式文化剧场"等沉浸式 互动体验。 同日,前海体育知识产权与赛事资源交易平台揭牌成立。该平台由前海管理局与广东省南方文化产权交 易所合作共建。 【深圳商报讯】(记者范宏韬)位于粤港澳大湾区文化产业创新展的前海展区今年以"文化+科技"为主 题,携手近20家前海文化企业登台亮相;前海体育知识产权和赛事资源交易平台揭牌,"湾区之眼"阅文 书园等多个项目签约,展现前海文化产业发展的新面貌。 今年是前海连续参展的第四年,邀请了望尘科技、德盈商贸(小黄鸭)、第七印象(奶龙)、影石创 新、前海深港青年梦工场等近20家具有代表性的文化企业参展,展示内容涵盖数字创意、文化IP ...
消费疲软+新势力夹攻,本土IP主题乐园逆周期突围路在何方?
3 6 Ke· 2025-05-16 01:57
Core Insights - Despite a challenging economic environment, domestic tourism consumption during the May Day holiday showed positive growth, with 314 million domestic trips taken, a year-on-year increase of 6.4%, and total spending reaching 180.27 billion yuan, up 8.0% [1] - The "IP + cultural tourism" model, particularly represented by theme parks, is a focal point, but it faces stagnation in growth after a rebound in 2023, raising questions about its future potential [1][4] - Major theme parks like Shanghai Disneyland and Beijing Universal Studios reported significant visitor numbers and ticket sales during the holiday, indicating a temporary recovery in the sector [2][4] Industry Performance - Beijing Universal Studios saw ticket sales increase by approximately 213% year-on-year, with peak daily attendance reaching nearly 50,000, resulting in ticket revenue exceeding 170 million yuan during the holiday [2] - Shanghai Disneyland's ticket revenue during the holiday is estimated to surpass 310 million yuan, reflecting strong consumer interest [2] - Happy Valley parks, under the ownership of Overseas Chinese Town A, attracted over 800,000 visitors during the holiday, marking a nearly 20% increase year-on-year [2] Financial Challenges - Despite the holiday's positive indicators, many theme park operators are facing financial difficulties, with companies like Huasheng Fantawild reporting a 4.18% decline in annual revenue from theme park operations [6] - Huasheng Fantawild's operating costs increased by 9.17%, leading to a significant drop in gross margin [6][7] - Overseas Chinese Town A also reported a 13.03% decrease in tourism revenue for 2024, with total visitors down by 13.7% [8] Future Prospects - The industry is witnessing a shift towards developing proprietary IPs and enhancing visitor experiences through innovative attractions and collaborations with well-known franchises [12][14] - New international theme parks, such as the Warner Bros. Studio Tour in Shanghai and the Peppa Pig Theme Park, are set to enter the market, intensifying competition [16][18][20] - Domestic parks are exploring various IP strategies, including partnerships and themed attractions, to enhance their appeal and drive visitor engagement [12][14] Consumer Trends - The rise of "emotional consumption" is evident, with products and experiences that cater to consumer emotions gaining traction, although the overall spending on non-essential entertainment remains cautious [1][4] - New tourism trends such as "taste tours," "performance tours," and "family-friendly experiences" are emerging, reflecting a diversification in consumer preferences [1]