Investment Rating - The industry investment rating is maintained as "Outperform the Market" [2][51]. Core Insights - The pet industry is experiencing a significant shift from "basic subsistence" consumption to "quality upgrade" consumption, with a notable 73% year-on-year increase in sales of pet products in live streaming sessions [4][11]. - The 618 shopping festival saw total sales in the pet food sector reach 7.5 billion yuan, indicating resilience in demand and structural upgrades within the industry [5][19]. - The rise of domestic brands is evident, with a substantial increase in the number of new products launched during the 618 festival, reflecting a strong response to consumer demand for quality and innovation [16][19]. Summary by Sections Live Streaming Sales - Sales of pet products in Li Jiaqi's live streaming room increased by 73% year-on-year, with essential items like staple food, snacks, and cat litter making up 92% of total sales [10][11]. - The new generation of pet owners (67% being post-90s and post-00s) is shifting their purchasing criteria from "having food" to "prioritizing ingredient lists," emphasizing the importance of quality and health in pet food [4][10]. 618 Shopping Festival Insights - The 2025 618 shopping festival saw pet food sales reach 7.5 billion yuan, showcasing the industry's robust demand and structural upgrades [5][19]. - The competition landscape is evolving, with platforms like Taobao and Tmall shifting focus from price wars to long-term value, promoting a healthier growth model based on brand loyalty and consumer engagement [5][19]. Offline Marketing Strategies - Brands are increasingly adopting experiential marketing strategies to enhance consumer engagement and drive premiumization, with examples including themed pop-up stores and integrated service models [6][32][41]. - The "4S model" by Chaoyun Group integrates various pet services, creating a comprehensive service ecosystem that enhances customer experience and brand loyalty [41]. Investment Recommendations - The report suggests focusing on domestic brands that are rapidly emerging in the pet economy, particularly those aligned with the dual themes of "domestic substitution" and "consumption upgrade." Recommended stocks include: Guibao Pet, Petty Co., Zhongchong Co., and Lusi Co., with a watch on Chaoyun Group [6].

24&25Q1 消费板块综述：新消费方向崛起 [Table_Industry] 轻工制造 [Table_ReportDate] 2025 年 05 月 16 日 证券研究报告 行业研究 [Table_ReportType] 行业专题研究（普通） | [Table_StockAndRank] 轻工制造 | | | --- | --- | | 投资评级 | 看好 | | 上次评级 | 看好 | [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱： jiangwenqiang@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦 B座 邮编：100031 [Table_Title] 24&25Q1 消费板块综述：新消费方向崛起 [Table_ReportDate] 2025 年 05 月 16 日 本期内容提要: 康耐特光学、明月镜片、博士眼镜等主业表现稳健、产品结构持续优化， 明月、博士 24Q4/25Q1 收入同比+1%/+3%、+6%/+10%，归母净利润 +13%/+ ...

事件描述 公司发布2024 年年报及2025 年一季报，2024 年实现营收52.45 亿元，同比增长21.22%，实现归母净利 润6.25 亿元，同比增长45.68%。单四季度公司实现营收15.73 亿元，同比增长29.55%，实现归属净利润 1.54 亿元，同比增长34.78%。2025 年一季度公司营收14.8 亿元，同比增长34.82%，实现归属净利润 2.04 亿元，同比增长37.68%。 事件评论 自主品牌增速持续超预期，高端化带动利润率提升显著。2024 年预计公司自主品牌收入同比增长 30%+，外销收入同比增长15%左右。分品牌来看，预计2024 年麦富迪增速20%左右，弗列加特增速 120%左右，子品牌弗列加特处于爆发增长期，2024 年下半年推出的烘焙粮大单品成为品牌延续高增长 的重要动力，预计弗列加特2024 年实现8 亿左右收入。2024 年公司实现净利率12%，同比+2.0pct，境 内毛利率45.62%，同比+6.4pct，境外毛利率35.24%，同比+3.1pct，弗列加特、barf 等高端系列产品的 增长带动内销毛利率大幅提升，原材料价格利好带动外销毛利率水平有所提升。 202 ...

| 证券代码 | 证券名称 | | 一周涨跌幅(%) 4月涨跌幅(%) 2025年以来涨跌幅(%) | | | --- | --- | --- | --- | --- | | 832419. BJ | 路斯股份 | 9. 7324 | 32. 4912 | 54. 4521 | | 002891. SZ | 中宠股份 | 15. 4666 | 25. 5211 | 51. 8207 | | 301498. SZ | 乖宝宠物 | 15. 3043 | 27. 9140 | 45. 1609 | | 301335. SZ | 天元宠物 | 20. 2202 | 1. 5645 | 6. 7556 | | 001222. SZ | 源飞宠物 | 5.7102 | -3. 9559 | -6. 4435 | | 300673. SZ | 佩蒂股份 | -2. 5983 | -14. 3025 | -17.5409 | | 数据来源:同花顺iFinD 华夏时报 | | | | | 同花顺iFinD统计进一步显示，2025年以来，宠物食品板块涨幅喜人，路斯股份、中宠股份、乖宝宠物股价涨幅均 超过45%。其中，路斯股份、 ...

Core Viewpoint - The company reported strong revenue and profit growth for 2024 and Q1 2025, driven by high-end product sales and improved gross margins, leading to an upward revision of the target price to 130 yuan and a "buy" rating [1][2][4]. Group 1: 2024 Performance - In 2024, the company achieved revenue of 5.25 billion yuan, a year-on-year increase of 21%, and a net profit attributable to shareholders of 625 million yuan, up 46% year-on-year [1]. - Domestic sales reached 3.55 billion yuan, growing 24% year-on-year, with high-end products like 麦富迪 and 弗列加特 seeing significant growth [2]. - The gross margin improved to 45.6%, an increase of 6.4 percentage points year-on-year, reflecting the rising contribution of high-end products and effective brand premium [2]. Group 2: Q1 2025 Performance - In Q1 2025, the company reported revenue of 1.48 billion yuan, a year-on-year increase of 34.8%, and a net profit of 204 million yuan, up 37.7% year-on-year [1]. - Domestic sales are expected to grow over 40%, driven by high sales of 弗列加特 and barf series products [3]. - The gross margin for Q1 2025 was 41.6%, a year-on-year increase of 0.42 percentage points, indicating sustained profitability despite slight fluctuations [3]. Group 3: Profit Forecast and Valuation - The profit forecast for 2025 has been adjusted down to 790 million yuan, a decrease of 6%, while the 2026 forecast remains unchanged at 1.12 billion yuan [4]. - The company is valued at 65.5 times the expected earnings for 2025, reflecting its strong market position and brand barriers [4]. - The target price has been set at 130 yuan, maintaining a "buy" rating based on the company's leading position in the domestic pet food market [4].