Group 1 - BMW remains committed to the Chinese market despite a challenging first quarter, launching a series of initiatives aimed at integrating Chinese culture into its new generation models [1][2] - The "BMW China Cultural Journey" will feature exclusive models tailored for the Chinese market, including a new operating system with a "24 Solar Terms" theme display [1] - BMW has introduced the "BMW Intangible Cultural Heritage Longquan Celadon Travel Tea Set" as the first product from its cultural journey, available on the MY BMW APP [1] Group 2 - BMW is increasing collaboration with Chinese companies, including partnerships with Huawei and Alibaba to enhance digital services and develop a customized AI engine [2] - The new generation models, based on a new electronic architecture, are set to begin production in 2025, with a launch in the Chinese market planned for 2026 [2] - Despite a 17.2% year-on-year decline in new car deliveries in China during the first quarter, BMW plans to introduce over 10 new BMW models and several MINI products in 2025, with more than 20 new models expected in 2026 and 2027 [2]

Core Viewpoint - BMW China is launching a series of innovative actions under the theme of "Innovation + Responsibility" to enhance the cultural experience of its new generation of vehicles in China, incorporating traditional elements and modern technology [1][3]. Group 1: Innovative Actions - The first initiative involves inviting and funding intangible cultural heritage (ICH) inheritors to co-create conceptual cultural products at the "Qingmei-BMW ICH Protection Innovation Base," selecting 10 inheritors from various crafts such as lacquer art, weaving, and ceramics [5][6]. - The second initiative will explore the cultural heritage along the Grand Canal in Henan, focusing on the theme "Inheritance Lights Up the Future," and will be part of a public welfare project supported by the BMW Love Fund [8]. - The third initiative includes a collaboration with CCTV's popular food program "A Bite of China" to produce a cross-border Vlog titled "Savoring Suzhou," showcasing the culinary and cultural richness of the Grand Canal region [10]. - The fourth initiative aims to bring ICH cultural products to market, with the launch of the "BMW ICH Longquan Celadon Travel Tea Set," designed in collaboration with a heritage inheritor and a professor from Tsinghua University, reflecting a modern interpretation of traditional tea ware [12]. Group 2: Cultural Commitment - BMW emphasizes that its commitment to social responsibility and cultural heritage is integral to its operations in China, having established the first corporate public welfare fund in the Chinese automotive industry and engaging in various community initiatives [12].