Core Viewpoint - The BBA (Benz, BMW, Audi) brands are facing significant challenges in the Chinese market, leading to a substantial decline in profits and necessitating a strategy of deep localization to strengthen their market position [2][4][8]. Financial Performance - In the first half of 2025, BBA reported a collective profit decline, with Benz's net profit dropping by 55.8%, Audi's by 37.5%, and BMW's by 29% [2][4]. - Benz's revenue was €66.377 billion, down 8.6%, with a net profit of €2.688 billion, while BMW's revenue was €67.7 billion, also down 8%, and net profit at €4 billion [4]. - Audi's revenue increased by 5.3% to €32.57 billion, but net profit fell by 37.5% to €1.346 billion, indicating a trend of increasing revenue without corresponding profit growth [4]. Market Challenges - BBA is experiencing dual challenges from U.S. tariffs and declining sales in China, exacerbated by fierce competition from local luxury brands and an overall price war in the Chinese automotive market [2][5]. - The U.S. imposed a 25% punitive tariff on EU-imported cars, significantly impacting BBA's profitability, with Audi estimating losses exceeding €600 million due to tariffs and transformation costs [4][5]. Sales Performance - In the first half of 2025, Benz's global sales fell by 8% to 1.0763 million units, with a 14% decline in China [5][6]. - Audi's sales decreased by 5.9% globally, with a 10.2% drop in the Chinese market, while BMW's sales remained stable globally but saw a 15.5% decline in China [5][6]. Electric Vehicle Strategy - BBA is under pressure to accelerate their electric vehicle (EV) strategies, with Benz's EV sales down 14%, Audi's down 23.5%, while BMW's EV sales grew by 18.5% globally [6][10]. - BBA is focusing on localizing production and product offerings in China, with plans for new EV models and collaborations with local tech firms to enhance smart features [9][10]. Strategic Responses - To counter U.S. tariffs, BBA is increasing production capacity in the U.S., with Audi planning a $4.6 billion investment in a new factory [8]. - In China, BBA is emphasizing deep localization, including transferring headquarters functions and adapting products to meet local consumer demands [8][9]. Future Outlook - BBA has adjusted its financial forecasts downward due to ongoing challenges, with Audi lowering its revenue expectations and Benz revising its sales return rate [6][11]. - The competitive landscape in the luxury car market is shifting, with BBA needing to navigate a period of slower growth and increased competition from domestic brands [11].

Group 1 - The core viewpoint of the article is the strategic partnership between BMW Brilliance Automotive and China Datang Group to develop a 1 million kilowatt onshore wind power project, marking BMW's direct investment in renewable energy generation [1][3] - The newly established joint venture will prioritize green electricity supply for BMW's production base in Shenyang and offer diverse green electricity procurement options for local suppliers and dealers, enhancing carbon reduction across the supply chain [3][8] - The project is expected to create over 2,000 new green electricity-related jobs in the Liaoning region and attract over 5 billion yuan in investments for the new energy supply chain [5] Group 2 - The upcoming BMW new generation models, set to be produced in 2026, will utilize the green electricity collaboration, featuring advanced eDrive technology aimed at improving vehicle efficiency and reducing lifecycle carbon emissions [4] - The Shenyang production base has achieved 100% renewable energy coverage, with ongoing projects like deep geothermal energy expected to further reduce carbon emissions by approximately 18,000 tons annually by 2025 [4] - The strategic cooperation aims to explore zero-carbon value chains in the Chinese automotive industry, providing a practical case for the industry [8]

Core Insights - The automotive industry is experiencing intense competition in the field of intelligent driving solutions, with BMW redefining smart driving through its new generation models that focus on interaction, control, and driving assistance as a holistic solution [1][2][4] Group 1: Intelligent Driving Vision - BMW's new generation models embody the company's vision for intelligent mobility, emphasizing the seamless collaboration of smart interaction, control, and driving assistance to enhance the driver's experience [2][4] - The concept of "BOOST" and "EASE" introduced by BMW aims to provide an ultimate driving experience while reducing the burden of driving through advanced assistance systems [2][4] Group 2: User Insights and Data Utilization - The development of BMW's holistic solutions is based on deep user insights derived from nearly 30 million global car owners' driving data, including over 7 million from China [4] - This data encompasses the evolution of driving assistance systems and infotainment systems, which informs the design and development of new generation products [4] Group 3: Technological Innovations - The new generation models feature a next-generation intelligent electronic architecture, with four high-performance computers acting as the "super brain" responsible for core user functions [5][9] - The "Driving Control Super Brain" is developed in-house by BMW, integrating power and chassis control for efficient management of core functionalities [5][9] - The "Intelligent Driving Assistance Super Brain" consolidates previously dispersed functions into a single high-performance unit, enhancing computational power by 20 times compared to previous generations [8][9] Group 4: User Experience and Interaction - BMW's innovative interaction design, including the panoramic iDrive, is essential for a safe and enjoyable driving experience, creating a unique human-machine interaction that prioritizes the driver's needs [7][9] - The new generation models represent a significant leap in design, technology, and philosophy for the BMW brand, featuring a new design language and advanced digital experiences [7][9]

Group 1 - BMW remains committed to the Chinese market despite a challenging first quarter, launching a series of initiatives aimed at integrating Chinese culture into its new generation models [1][2] - The "BMW China Cultural Journey" will feature exclusive models tailored for the Chinese market, including a new operating system with a "24 Solar Terms" theme display [1] - BMW has introduced the "BMW Intangible Cultural Heritage Longquan Celadon Travel Tea Set" as the first product from its cultural journey, available on the MY BMW APP [1] Group 2 - BMW is increasing collaboration with Chinese companies, including partnerships with Huawei and Alibaba to enhance digital services and develop a customized AI engine [2] - The new generation models, based on a new electronic architecture, are set to begin production in 2025, with a launch in the Chinese market planned for 2026 [2] - Despite a 17.2% year-on-year decline in new car deliveries in China during the first quarter, BMW plans to introduce over 10 new BMW models and several MINI products in 2025, with more than 20 new models expected in 2026 and 2027 [2]

点 击 蓝 字 关 注 我 们 本文全文共 3855 字，阅读全文约需 13 分钟 目录 国内新闻 1.工信部发布2025年汽车标准化工作要点 2.商务部支持汽车后市场发展 3.河南:出台全省新能源汽车产业集聚区发展规划 4.中国充电基础设施突破1374.9万台 商用车 5.零跑汽车新设未来科技公司 经营范围含AI软件开发 6.比亚迪柬埔寨乘用车工厂奠基 7.小米汽车与18家运营商达成充电补能网络合作 2.东芝与IAVX联合开发自动驾驶系统虚拟验证 8.江汽集团与塔什干签署合作协议 国外新闻 3.日本考虑调整汽车税 1.宝马新世代6款新车型将在两年内推出 4.佛瑞亚与Rightware合作 提供软件解决方案 1. 远程新能源商用车集团首单绿色银团贷款成功签约 1 工信部发布2025年汽车标准化工作要点 2. 全国首座重卡兆瓦级超充示范站落成 时间:2025.4.29 来源:第一电动 3. 2025上海车展:广汽领程正式发布/概念皮卡亮相 4月28日消息，工信部发布2025年汽车标准化工作要点，旨在健全标准体系、提升标准质效、强化实施应 用，以标准助力汽车产业转型升级和高质量发展。工作要点包括构建标准体系"四梁 ...

Group 1: Market Dynamics - The "BBA" brands (Benz, BMW, Audi) are re-entering consumer focus amid a product-scarce era, with domestic brands achieving a market share of 60% in 2024 [1] - The penetration rate of L2 and above advanced driver assistance systems (ADAS) in new energy vehicles in China has exceeded 60% as of Q1 2025, leading globally [1] - Concerns over safety and quality have emerged among consumers regarding new technologies, prompting traditional luxury brands to regain visibility in the market [1] Group 2: Traditional Luxury Brands' Response - Traditional luxury brands like "BBA" are facing a development cycle of 3-5 years for new vehicles, which has temporarily placed them behind in terms of smart technology [2] - At the Shanghai Auto Show, "BBA" brands launched new models and showcased advancements in smart technology to catch up with domestic brands [2] Group 3: Mercedes-Benz Innovations - Mercedes-Benz introduced several new models, including the pure electric CLA long-wheelbase version, which is touted as their "smartest" vehicle to date [3] - The CLA features advanced driver assistance capabilities developed in collaboration with Momenta, enabling full-scenario assistance from parking to complex road conditions [3] - The CLA is equipped with the self-developed MB.OS operating system, enhancing user experience with improved voice recognition and AI capabilities [4] Group 4: Performance Metrics of Mercedes-Benz - The CLA achieves a CLTC range of 866 kilometers with an 85 kWh battery, and a power consumption of only 10.9 kWh per 100 kilometers, despite weighing over 2.1 tons [5] - The vehicle's two-speed transmission system is a key innovation, allowing for significant battery savings and cost reductions [5] - The complexity of the two-speed transmission system requires extensive R&D and testing, which is a strength for Mercedes-Benz given its history in system engineering [7] Group 5: BMW's Focus on Driving Experience - BMW is prioritizing cockpit technology and driving dynamics, collaborating with Alibaba to integrate AI models into new generation vehicles [9] - The new cockpit design features a large projection screen and a tilted central control screen, enhancing user interaction while maintaining a focus on driving performance [10] - BMW's new generation concept car demonstrated advanced capabilities, including a distributed four-motor system and a significant increase in computational speed for vehicle dynamics [10][11] Group 6: Competitive Landscape - The competition between domestic brands and traditional luxury brands is intensifying, with both sides aiming for a balance between smart technology and quality [12] - The advancements from "BBA" brands serve as a reminder of their enduring advantages, while domestic brands continue to excel in product offerings and cost-effectiveness [12]

【华为联合11 家汽车品牌发布智能辅助驾驶安全倡议：技术先行、营销透明、用户为本】 华为乾崑智能 汽车解决方案官微发布《智能辅助驾驶安全倡议》。倡议中，一共有11家汽车品牌的高管署名，分别为 广汽、上汽、江汽、奥迪、东风猛士、岚图、深蓝汽车、北汽、阿维塔、赛力斯、奇瑞汽车。（腾讯 网） 上下滑动可查看长图 【蚂蚁集团旗下OceanBase任命AI战略一号位】 蚂蚁集团旗下分布式数据库OceanBase发布全员信， 宣布CTO杨传辉担任AI战略一号位，并新设AI平台与应用部、AI引擎组，全力推进"DATA×AI"平台 的搭建与应用开发。OceanBase CEO杨冰透露，OceanBase的AI战略得到了蚂蚁集团的全力支持，蚂 蚁将开放全部AI场景给OceanBase。（格隆汇） 【美团："因使用双开或京东软件，被永久停止接单"系恶意P图造谣】 4月27日，美团发布声明称， 在澄清"去其他平台跑单会被美团永久封号"的谣言后，社交平台上依旧出现了骑手App显示"永久停止 接单原因为：存在使用双开或京东软件的行为"的谣言图片。经核实，该图片源自平台封禁违规抢单 外挂的正常提示页，但ip地址在广东的个别网民，对图片进 ...

作 者丨 焦文娟 编 辑丨吴晓宇 奔驰、宝马和奥迪入华均已超过3 0年。然而新能源转型叠加价格战，曾经风光无限的他们，既想维持燃油车的尊严和利润，又要面临着 以智能化见长的新势力后来者的冲击，集体遭遇"中年危机"。 财报显示，宝马集团2 0 2 4年纯电动车销量为4 2 . 7万辆，同比增长1 3 . 5%，占全年总销量超1 7 . 4%；若计入插混车型，全年销售量则达到 5 9 . 3万辆，即宝马集团在2 0 2 4年近四分之一售出的新车为电动产品。 这份危机体现在财报上。 财报显示，2 0 2 4年，宝马集团实现营收1 4 2 3 . 8亿欧元（约合人民币1 . 1 2万亿元），虽然是奥迪的2倍多，但同比下滑8 . 4%；其息税前利 润（EBIT）为1 0 9 . 7 1亿欧元（约合人民币8 6 2 . 9亿元），同比下滑3 5 . 8%，利润率从11%下降至7 . 7%；净利润7 6 . 7 8亿欧元（约合人民 币6 0 3 . 9亿元），同比下降3 6 . 9%，但仍实现日赚1 . 6 5亿元。 营收、利润下滑背后是销量的走低。2 0 2 4年，宝马集团全球总销量为2 4 5万辆，同比下滑4%。其中， ...

对自动驾驶的不同态度，让奔驰和宝马在新汽车时代一个向左，一个向右。 在国内市场卷起"全民智驾"风潮、特斯拉FSD入华、多家车企计划在年内实现L3级自动驾驶之际， 宝马保持了克制。 宝马新世代与奔驰CLA另一个显著差异是对全球化和本土化的不同倾斜。 这是高乐3月14日在宝马集团新世代科技战略沟通会视频连线中说的。当天的主角宝马新世代车型 没有将自动驾驶作为重点，高乐在回答提问时描述"我们将推出的L2+++的应用比我们现在要高出 一代。有很多L2+++的功能，变道、超车更加精准、可靠、安全。"他同时强调"有的车你不用握方 向盘可以很长时间，这个我们是做不到的、不允许的。" 新世代是宝马面向未来的一整套技术创新，包含全新电子电气架构、动力系统、智能座舱、智能驾 驶、设计语言等，代表了宝马在电动化、数字化、智能化等领域的最新成果。新世代技术将应用于 宝马未来所有车型，覆盖纯电动、插混、燃油、氢能多种驱动模式和全部细分市场。 驾驶乐趣、操控仍然是宝马新世代系列车型展示出的核心竞争力，宝马中国一位员工告诉汽车商业 评论，"宝马不会轻易把方向盘交给机器。" 巧的是，奔驰全新智能电动架构下的首款车型CLA在同一天全球首发，全 ...