近日，宝马正式宣布将启动直销模式，这一计划最早将在2027年启动实施。 自下定决心以「新世代」产品全力启动转型之后，宝马就开始了漫长的孤独奔跑——告别了以燃油车为核心的产品时代，告别了以供应商为主力的合作研 发模式——今天，宝马也将告别传统4S经销商这个伙伴。 宝马尝试一个人解决所有问题：Panoramic iDrive车机系统、第六代eDrive电驱技术、全新电子电气架构。一切自研，就连销售他们都想要自己搞定。 可以说，宝马新世代是欧洲汽车在这个时代里转型的极致体现。也正因如此，它充满蒙眼狂奔的「勇感」，又似乎与新世界格格不入。 人尽皆知，欧洲对新能源汽车的认知与全球市场差异巨大：前者是在环保群体与政策的共同推动下围绕清洁能源展开，而后者，尤其是中国市场，本质上 是以新能源为载体、实则通过智能化打开局面。 如今宝马的产品特征，完美印证了宝马作为欧洲代表性豪门的思路与不足。宝马新世代在能源侧表现可谓不凡，800V高压平台以及预计900公里的续航都 是高水平；但相对而言，智能侧的说服力就显得很是薄弱，核心卖点甚至依旧围绕着抬头显示和下方的横向视平线长屏展开。这一概念宝马已经力推多 年，市场表现证明这几项卖点根本 ...

Group 1 - The core viewpoint of the articles highlights the urgency and anxiety of German automakers BMW, Mercedes-Benz, and Audi (BBA) in their electric vehicle (EV) transformation, as evidenced by their recent product launches at the Munich Auto Show [1][3] - BMW's first mass-produced model, the BMW iX3, was unveiled after five years of development, with the Chinese version set to launch next year [1] - Mercedes-Benz introduced the electric version of its popular GLC model, also scheduled for local production next year, while Audi showcased its Concept C, which is expected to be mass-produced by 2027 [1] Group 2 - Recent reports suggested a strategic partnership between Mercedes-Benz and BMW for powertrain procurement to meet strict EU7 emission standards, but Mercedes-Benz's CTO publicly denied these claims [3] - Mercedes-Benz plans to phase out the EQ brand naming convention in favor of a simpler "Electric" naming strategy for its future EVs, citing the need for clarity and alignment with market trends [3] - The BBA's significant moves in the EV sector are not solely driven by competition from Chinese automakers but also by the impending EU regulations on electrification [3][11] Group 3 - Despite the perception that the Chinese market is a source of anxiety for BBA, the actual pressure stems from Europe, where the EU's 2035 electrification target looms large [11] - The EU has been urged to reconsider its 2035 electrification goals due to the slow adoption of plug-in vehicles in Europe compared to China's rapid growth [11] - BBA's electric vehicle sales in China have been underwhelming, with BMW's non-MINI electric models selling only 3,329 units in August, and Mercedes-Benz's total electric sales not exceeding 900 units [10][11] Group 4 - Audi's E5 Sportback, developed in collaboration with SAIC, has seen strong market reception, with over 10,153 orders within 30 minutes of its launch [13] - BBA's partnerships with Chinese companies are increasing, with Audi collaborating with Huawei and BMW working with CATL and Huawei on battery technology and smart features [13][14] - The internal decision-making power is shifting towards Chinese teams within BBA, allowing for more localized product development to meet specific consumer demands [16] Group 5 - Despite the increasing localization of BBA's products, challenges remain in surpassing the capabilities of domestic Chinese electric vehicles in terms of range, space, and fast charging [16] - The overarching concern for BBA is the structural challenges posed by the global slowdown in electrification, which cannot be resolved solely by focusing on the Chinese market [16]

Core Insights - The upcoming Chengdu Auto Show in 2025 will feature a variety of vehicles, models, and manufacturer presentations, highlighting the importance of attending press conferences to gain deeper insights into vehicle design and development [1] Group 1: Vehicle Presentation - At the Shanghai Auto Show, BMW showcased a series of new generation models that reflect significant changes in design, technology, and brand philosophy [3] - The new generation models are equipped with BMW's latest intelligent electronic architecture, including the panoramic iDrive and advanced AI capabilities [5] Group 2: Vehicle Design and Performance - The design of vehicles is increasingly focused on emotional value, with various aesthetic approaches such as space-oriented and engineering-oriented designs [8] - The Li Auto MEGA model features a unique "bullet head" design prioritizing aerodynamics, achieving a drag coefficient of only 0.215 while maintaining a spacious interior [10] - Advanced powertrain configurations, such as three-motor and four-motor drives, are becoming standard, allowing for independent wheel control and enhanced vehicle dynamics [12][14] Group 3: Structural Integrity and Safety - The design of the vehicle's body is a key indicator of a manufacturer's technical capabilities, with modern techniques like die-casting being favored for their advantages [15] - Vehicle stiffness and strength are critical metrics, with stiffness affecting handling and NVH performance, while strength relates to safety during collisions [17][21] Group 4: Cultural Significance - The philosophy of automotive design emphasizes the creation of timeless vehicles, as exemplified by Porsche's evolution from the 356 to the iconic 911, which maintains classic design elements [23] - Porsche has achieved significant success in motorsport, winning numerous championships and creating unique community experiences through events and driving experiences [25]

Core Viewpoint - The BBA (Benz, BMW, Audi) brands are facing significant challenges in the Chinese market, leading to a substantial decline in profits and necessitating a strategy of deep localization to strengthen their market position [2][4][8]. Financial Performance - In the first half of 2025, BBA reported a collective profit decline, with Benz's net profit dropping by 55.8%, Audi's by 37.5%, and BMW's by 29% [2][4]. - Benz's revenue was €66.377 billion, down 8.6%, with a net profit of €2.688 billion, while BMW's revenue was €67.7 billion, also down 8%, and net profit at €4 billion [4]. - Audi's revenue increased by 5.3% to €32.57 billion, but net profit fell by 37.5% to €1.346 billion, indicating a trend of increasing revenue without corresponding profit growth [4]. Market Challenges - BBA is experiencing dual challenges from U.S. tariffs and declining sales in China, exacerbated by fierce competition from local luxury brands and an overall price war in the Chinese automotive market [2][5]. - The U.S. imposed a 25% punitive tariff on EU-imported cars, significantly impacting BBA's profitability, with Audi estimating losses exceeding €600 million due to tariffs and transformation costs [4][5]. Sales Performance - In the first half of 2025, Benz's global sales fell by 8% to 1.0763 million units, with a 14% decline in China [5][6]. - Audi's sales decreased by 5.9% globally, with a 10.2% drop in the Chinese market, while BMW's sales remained stable globally but saw a 15.5% decline in China [5][6]. Electric Vehicle Strategy - BBA is under pressure to accelerate their electric vehicle (EV) strategies, with Benz's EV sales down 14%, Audi's down 23.5%, while BMW's EV sales grew by 18.5% globally [6][10]. - BBA is focusing on localizing production and product offerings in China, with plans for new EV models and collaborations with local tech firms to enhance smart features [9][10]. Strategic Responses - To counter U.S. tariffs, BBA is increasing production capacity in the U.S., with Audi planning a $4.6 billion investment in a new factory [8]. - In China, BBA is emphasizing deep localization, including transferring headquarters functions and adapting products to meet local consumer demands [8][9]. Future Outlook - BBA has adjusted its financial forecasts downward due to ongoing challenges, with Audi lowering its revenue expectations and Benz revising its sales return rate [6][11]. - The competitive landscape in the luxury car market is shifting, with BBA needing to navigate a period of slower growth and increased competition from domestic brands [11].

Group 1 - The core viewpoint of the article is the strategic partnership between BMW Brilliance Automotive and China Datang Group to develop a 1 million kilowatt onshore wind power project, marking BMW's direct investment in renewable energy generation [1][3] - The newly established joint venture will prioritize green electricity supply for BMW's production base in Shenyang and offer diverse green electricity procurement options for local suppliers and dealers, enhancing carbon reduction across the supply chain [3][8] - The project is expected to create over 2,000 new green electricity-related jobs in the Liaoning region and attract over 5 billion yuan in investments for the new energy supply chain [5] Group 2 - The upcoming BMW new generation models, set to be produced in 2026, will utilize the green electricity collaboration, featuring advanced eDrive technology aimed at improving vehicle efficiency and reducing lifecycle carbon emissions [4] - The Shenyang production base has achieved 100% renewable energy coverage, with ongoing projects like deep geothermal energy expected to further reduce carbon emissions by approximately 18,000 tons annually by 2025 [4] - The strategic cooperation aims to explore zero-carbon value chains in the Chinese automotive industry, providing a practical case for the industry [8]

Group 1: Industry Developments - The National Development and Reform Commission and three other departments issued a notice promoting the open access of self-built high-power charging facilities by new energy vehicle companies, aiming for over 100,000 high-power charging stations nationwide by the end of 2027 [2] - The Ministry of Industry and Information Technology launched an online feedback window for key automotive enterprises to address issues related to payment cycles for small and medium-sized enterprises, aiming to enhance payment practices in the automotive industry [12] Group 2: Company Announcements - BMW Group introduced a comprehensive intelligent driving solution with the new BMW iX3, focusing on the integration of intelligent interaction, vehicle control, and driving assistance systems [3][5] - BYD announced full coverage for safety and losses related to its "Heavenly Eye" vehicles in smart parking scenarios, allowing users to directly contact BYD for assistance without going through insurance [13] - Lantu officially launched the Lantu FREE+ SUV, priced from 219,900 yuan, featuring a new design and equipped with Huawei's advanced driving and smart cabin systems [16][18] Group 3: New Vehicle Launches - The Chery Fengyun A9L was officially launched with a price range of 149,900 to 207,900 yuan, featuring a lifetime warranty and multiple safety features [9][11] - The new Enjoy brand vehicle, Enjoy S9T, is set to launch in the fall, expanding the product lineup of the brand [6][8]

Core Insights - The automotive industry is experiencing intense competition in the field of intelligent driving solutions, with BMW redefining smart driving through its new generation models that focus on interaction, control, and driving assistance as a holistic solution [1][2][4] Group 1: Intelligent Driving Vision - BMW's new generation models embody the company's vision for intelligent mobility, emphasizing the seamless collaboration of smart interaction, control, and driving assistance to enhance the driver's experience [2][4] - The concept of "BOOST" and "EASE" introduced by BMW aims to provide an ultimate driving experience while reducing the burden of driving through advanced assistance systems [2][4] Group 2: User Insights and Data Utilization - The development of BMW's holistic solutions is based on deep user insights derived from nearly 30 million global car owners' driving data, including over 7 million from China [4] - This data encompasses the evolution of driving assistance systems and infotainment systems, which informs the design and development of new generation products [4] Group 3: Technological Innovations - The new generation models feature a next-generation intelligent electronic architecture, with four high-performance computers acting as the "super brain" responsible for core user functions [5][9] - The "Driving Control Super Brain" is developed in-house by BMW, integrating power and chassis control for efficient management of core functionalities [5][9] - The "Intelligent Driving Assistance Super Brain" consolidates previously dispersed functions into a single high-performance unit, enhancing computational power by 20 times compared to previous generations [8][9] Group 4: User Experience and Interaction - BMW's innovative interaction design, including the panoramic iDrive, is essential for a safe and enjoyable driving experience, creating a unique human-machine interaction that prioritizes the driver's needs [7][9] - The new generation models represent a significant leap in design, technology, and philosophy for the BMW brand, featuring a new design language and advanced digital experiences [7][9]

Group 1 - BMW remains committed to the Chinese market despite a challenging first quarter, launching a series of initiatives aimed at integrating Chinese culture into its new generation models [1][2] - The "BMW China Cultural Journey" will feature exclusive models tailored for the Chinese market, including a new operating system with a "24 Solar Terms" theme display [1] - BMW has introduced the "BMW Intangible Cultural Heritage Longquan Celadon Travel Tea Set" as the first product from its cultural journey, available on the MY BMW APP [1] Group 2 - BMW is increasing collaboration with Chinese companies, including partnerships with Huawei and Alibaba to enhance digital services and develop a customized AI engine [2] - The new generation models, based on a new electronic architecture, are set to begin production in 2025, with a launch in the Chinese market planned for 2026 [2] - Despite a 17.2% year-on-year decline in new car deliveries in China during the first quarter, BMW plans to introduce over 10 new BMW models and several MINI products in 2025, with more than 20 new models expected in 2026 and 2027 [2]

点 击 蓝 字 关 注 我 们 本文全文共 3855 字，阅读全文约需 13 分钟 目录 国内新闻 1.工信部发布2025年汽车标准化工作要点 2.商务部支持汽车后市场发展 3.河南:出台全省新能源汽车产业集聚区发展规划 4.中国充电基础设施突破1374.9万台 商用车 5.零跑汽车新设未来科技公司 经营范围含AI软件开发 6.比亚迪柬埔寨乘用车工厂奠基 7.小米汽车与18家运营商达成充电补能网络合作 2.东芝与IAVX联合开发自动驾驶系统虚拟验证 8.江汽集团与塔什干签署合作协议 国外新闻 3.日本考虑调整汽车税 1.宝马新世代6款新车型将在两年内推出 4.佛瑞亚与Rightware合作 提供软件解决方案 1. 远程新能源商用车集团首单绿色银团贷款成功签约 1 工信部发布2025年汽车标准化工作要点 2. 全国首座重卡兆瓦级超充示范站落成 时间:2025.4.29 来源:第一电动 3. 2025上海车展:广汽领程正式发布/概念皮卡亮相 4月28日消息，工信部发布2025年汽车标准化工作要点，旨在健全标准体系、提升标准质效、强化实施应 用，以标准助力汽车产业转型升级和高质量发展。工作要点包括构建标准体系"四梁 ...

Group 1: Market Dynamics - The "BBA" brands (Benz, BMW, Audi) are re-entering consumer focus amid a product-scarce era, with domestic brands achieving a market share of 60% in 2024 [1] - The penetration rate of L2 and above advanced driver assistance systems (ADAS) in new energy vehicles in China has exceeded 60% as of Q1 2025, leading globally [1] - Concerns over safety and quality have emerged among consumers regarding new technologies, prompting traditional luxury brands to regain visibility in the market [1] Group 2: Traditional Luxury Brands' Response - Traditional luxury brands like "BBA" are facing a development cycle of 3-5 years for new vehicles, which has temporarily placed them behind in terms of smart technology [2] - At the Shanghai Auto Show, "BBA" brands launched new models and showcased advancements in smart technology to catch up with domestic brands [2] Group 3: Mercedes-Benz Innovations - Mercedes-Benz introduced several new models, including the pure electric CLA long-wheelbase version, which is touted as their "smartest" vehicle to date [3] - The CLA features advanced driver assistance capabilities developed in collaboration with Momenta, enabling full-scenario assistance from parking to complex road conditions [3] - The CLA is equipped with the self-developed MB.OS operating system, enhancing user experience with improved voice recognition and AI capabilities [4] Group 4: Performance Metrics of Mercedes-Benz - The CLA achieves a CLTC range of 866 kilometers with an 85 kWh battery, and a power consumption of only 10.9 kWh per 100 kilometers, despite weighing over 2.1 tons [5] - The vehicle's two-speed transmission system is a key innovation, allowing for significant battery savings and cost reductions [5] - The complexity of the two-speed transmission system requires extensive R&D and testing, which is a strength for Mercedes-Benz given its history in system engineering [7] Group 5: BMW's Focus on Driving Experience - BMW is prioritizing cockpit technology and driving dynamics, collaborating with Alibaba to integrate AI models into new generation vehicles [9] - The new cockpit design features a large projection screen and a tilted central control screen, enhancing user interaction while maintaining a focus on driving performance [10] - BMW's new generation concept car demonstrated advanced capabilities, including a distributed four-motor system and a significant increase in computational speed for vehicle dynamics [10][11] Group 6: Competitive Landscape - The competition between domestic brands and traditional luxury brands is intensifying, with both sides aiming for a balance between smart technology and quality [12] - The advancements from "BBA" brands serve as a reminder of their enduring advantages, while domestic brands continue to excel in product offerings and cost-effectiveness [12]