Core Insights - Seneca House Advisors has completely exited its position in Diageo, selling 35,043 shares for approximately $3.53 million in Q3 2025, resulting in zero exposure to the company [1][2]. Company Overview - Diageo reported a total revenue of $20.25 billion and a net income of $2.35 billion for the trailing twelve months (TTM) [4]. - The company's dividend yield stands at 4.37%, with shares priced at $95.41 as of October 9, 2025 [4]. - Diageo has a diverse portfolio of alcoholic beverages, including brands like Johnnie Walker, Smirnoff, and Guinness, and operates in various international markets [5][6]. Market Performance - As of October 9, 2025, Diageo's shares have decreased by 29.08% over the past year, significantly underperforming the S&P 500 by 45.04 percentage points [3]. - The alcoholic beverage industry has faced challenges, with declining beer and wine sales and a reported decrease in alcohol consumption among Americans [9]. Industry Challenges - Diageo has been adversely affected by geopolitical factors and tariff policies, estimating a loss of around $150 million in profits due to tariffs on imports from Europe and the U.K. [7]. - The overall trend in the alcoholic beverage industry indicates a potential long-term shift in consumer behavior, which may require Diageo to adapt its strategies moving forward [9].

Core Viewpoint - The World Class competition, now in its 16th year, showcases the best bartenders from 51 countries, highlighting the global cocktail culture and recognizing exceptional talent in the industry [1][3]. Group 1: Competition Highlights - Felice Capasso from Norway won the title of "2025 World Class Global Bartender of the Year" at the prestigious cocktail competition held in Toronto [3]. - The competition featured participants from six continents, with Capasso standing out through a series of innovative cocktail creations [3][4]. - Capasso's achievements include a trophy, a free trip to the global finals next year, mentorship from industry leaders, and opportunities to guest bartend at top bars [3][4]. Group 2: Challenges and Innovations - During the competition, Capasso participated in various challenging events, including the Johnnie Walker Black Label innovation challenge, where he creatively modified a classic gin recipe [4]. - He drew inspiration from an original AI artwork for a tequila aperitif in the Don Julio 1942 challenge, showcasing his ability to blend art and mixology [4]. - Capasso's cocktail "Between Us" was inspired by the classic song "That's Amore," demonstrating his unique approach to creating sensory experiences [4]. Group 3: Industry Impact - The World Class platform aims to honor the core strengths of the bar service industry and has supported the professional development of over 450,000 bartenders globally [6][10]. - The judging panel consisted of renowned bartenders and industry leaders, emphasizing the competition's credibility and the high standards of evaluation [6][7]. - The event serves as a celebration of creativity and passion within the bartending community, inspiring new generations of talent [7]. Group 4: Company Background - Diageo, the parent company of the World Class competition, is a global leader in the alcoholic beverage industry, with a portfolio of well-known brands including Johnnie Walker, Smirnoff, and Guinness [11]. - Diageo operates in nearly 180 countries, emphasizing responsible drinking and promoting a culture of quality over quantity in beverage consumption [11][10].