Core Insights - Seneca House Advisors has completely exited its position in Diageo, selling 35,043 shares for approximately $3.53 million in Q3 2025, resulting in zero exposure to the company [1][2]. Company Overview - Diageo reported a total revenue of $20.25 billion and a net income of $2.35 billion for the trailing twelve months (TTM) [4]. - The company's dividend yield stands at 4.37%, with shares priced at $95.41 as of October 9, 2025 [4]. - Diageo has a diverse portfolio of alcoholic beverages, including brands like Johnnie Walker, Smirnoff, and Guinness, and operates in various international markets [5][6]. Market Performance - As of October 9, 2025, Diageo's shares have decreased by 29.08% over the past year, significantly underperforming the S&P 500 by 45.04 percentage points [3]. - The alcoholic beverage industry has faced challenges, with declining beer and wine sales and a reported decrease in alcohol consumption among Americans [9]. Industry Challenges - Diageo has been adversely affected by geopolitical factors and tariff policies, estimating a loss of around $150 million in profits due to tariffs on imports from Europe and the U.K. [7]. - The overall trend in the alcoholic beverage industry indicates a potential long-term shift in consumer behavior, which may require Diageo to adapt its strategies moving forward [9].

Core Viewpoint - The World Class competition, now in its 16th year, showcases the best bartenders from 51 countries, highlighting the global cocktail culture and recognizing exceptional talent in the industry [1][3]. Group 1: Competition Highlights - Felice Capasso from Norway won the title of "2025 World Class Global Bartender of the Year" at the prestigious cocktail competition held in Toronto [3]. - The competition featured participants from six continents, with Capasso standing out through a series of innovative cocktail creations [3][4]. - Capasso's achievements include a trophy, a free trip to the global finals next year, mentorship from industry leaders, and opportunities to guest bartend at top bars [3][4]. Group 2: Challenges and Innovations - During the competition, Capasso participated in various challenging events, including the Johnnie Walker Black Label innovation challenge, where he creatively modified a classic gin recipe [4]. - He drew inspiration from an original AI artwork for a tequila aperitif in the Don Julio 1942 challenge, showcasing his ability to blend art and mixology [4]. - Capasso's cocktail "Between Us" was inspired by the classic song "That's Amore," demonstrating his unique approach to creating sensory experiences [4]. Group 3: Industry Impact - The World Class platform aims to honor the core strengths of the bar service industry and has supported the professional development of over 450,000 bartenders globally [6][10]. - The judging panel consisted of renowned bartenders and industry leaders, emphasizing the competition's credibility and the high standards of evaluation [6][7]. - The event serves as a celebration of creativity and passion within the bartending community, inspiring new generations of talent [7]. Group 4: Company Background - Diageo, the parent company of the World Class competition, is a global leader in the alcoholic beverage industry, with a portfolio of well-known brands including Johnnie Walker, Smirnoff, and Guinness [11]. - Diageo operates in nearly 180 countries, emphasizing responsible drinking and promoting a culture of quality over quantity in beverage consumption [11][10].

Market Overview - Volatility has returned to Wall Street, with major indexes losing gains over the past couple of months due to uncertainty over the next rate cut and the impact of President Trump's tariffs on consumer sentiment [1][8] - Consumer sentiment fell in July, with the University of Michigan's preliminary consumer sentiment index dropping to 58.6% from 61.7% in June, missing analysts' expectations [4][10] Consumer Sentiment and Inflation - Households are expecting prices of goods to rise due to higher tariffs, leading to a decline in consumer sentiment [5][10] - Short-term inflation expectations worsened, with the projected 12-month inflation outlook rising to 4.9% in July from 4.5% in June, and the five-year inflation outlook increasing to 3.9% from 3.4% [5] Investment Recommendations - Given the current market conditions, it may be wise to focus on safe-haven stocks such as utilities and consumer staples, with Fortis, Inc. (FTS), New Jersey Resources Corporation (NJR), ONE Gas, Inc. (OGS), and Diageo plc (DEO) highlighted as attractive options [2][10] - These recommended stocks are categorized as low-beta stocks (beta greater than 0 but less than 1) with high dividend yields and favorable Zacks Ranks [3] Company Profiles Fortis, Inc. - Engaged in the electric and gas utility business, operating primarily in Canada, the United States, and the Caribbean [9] - Expected earnings growth rate of 4.6% for the current year, with a Zacks Rank 2 and a current dividend yield of 3.51% [11] New Jersey Resources Corporation - An energy services holding company providing natural gas and clean energy services [12] - Expected earnings growth rate of 12% for the current year, with a Zacks Rank 1 and a current dividend yield of 3.83% [13] ONE Gas, Inc. - A regulated natural gas distribution utility serving over 2.3 million customers in Oklahoma, Kansas, and Texas [14] - Expected earnings growth rate of 10.5% for the current year, with a Zacks Rank 2 and a current dividend yield of 3.54% [14] Diageo plc - Operates in approximately 180 countries, producing and distributing spirits, wine, and beer [15] - Expected earnings growth rate of 3.5% for the current year, with a Zacks Rank 2 and a current dividend yield of 2.87% [16]

Core Insights - Sin stocks, representing companies in industries like alcohol, tobacco, cannabis, and gambling, have consistently outperformed broader markets due to strong cash flows and inelastic demand [2][4][11] Industry Overview - The U.S. alcoholic beverages market is projected to grow from $544.19 billion in 2024 to $709.13 billion by 2029, with a CAGR of 5.4% [8] - The global tobacco market is expected to increase from $921.4 billion in 2024 to $1,198.4 billion by 2035, reflecting a CAGR of 2.3% from 2025 to 2035 [9] - The global online gambling market was valued at $78.66 billion in 2024 and is projected to grow at a CAGR of 11.9% from 2025 to 2030 [10] Company Insights - Molson Coors (TAP) is focusing on market share growth through innovation and premiumization in the alcohol sector [7] - Boyd Gaming (BYD) is enhancing growth through property upgrades and strategic investments in the gambling industry [7] - Philip Morris International Inc. (PM) is transforming towards a smoke-free future, aiming for a majority of its revenue from reduced-risk products by 2030 [13][15] - MGM Resorts International (MGM) is well-positioned to capitalize on the recovery of the gaming and tourism industries, with a strong digital strategy through BetMGM [17][18] - Diageo Plc (DEO) is focusing on premiumization and innovation, with a strong portfolio of iconic brands and a strategy to enhance direct-to-consumer engagement [20][21][22]