SWIFT's blockchain proposal might not make Ripple or Stellar redundant, but it could throw cold water on their plans for global adoption. | Credit: Pexels. Key Takeaways Payment-focused blockchains are often pitched as a better alternative to the SWIFT-based system. However, SWIFT itself is increasingly committed to blockchain solutions. SWIFT’s latest project will prototype an open ledger that supports whatever tokenized assets banks require. For years, blockchains like Stellar and Ripple’s XRP L ...

Photo by BeInCrypto US President Donald Trump has tightened rules for skilled workers, leaving foreign talent in limbo. A new $100,000 H-1B petition fee, proposed wage-based selection, and stricter entry controls are reshaping the immigration landscape. For many professionals, traditional pathways now look more like barriers. Yet one niche industry—crypto—may offer a lifeline. With skills in short supply and contributions easily proven in public, blockchain careers create alternate routes into the US thro ...

Core Insights - The integration of emerging technologies such as blockchain and the Internet of Things (IoT) with Generative Engine Optimization (GEO) is transforming digital marketing strategies, enhancing brand visibility and credibility [1][14] - The fusion of these technologies presents both opportunities and challenges for companies aiming to leverage GEO for improved marketing outcomes [14] Blockchain and GEO Optimization - Blockchain enhances content credibility by providing a trust ecosystem, which increases user trust in brands when content is verified through blockchain [3][4] - The immutable nature of blockchain ensures data authenticity, allowing companies to record content creation processes and sources, thus improving the reliability of information used by AI models [4][11] - Blockchain can combat misinformation and plagiarism by establishing a transparent content traceability system, ensuring original creators are identified and verified [4][5] IoT and GEO Optimization - IoT provides contextual data that drives content innovation, enabling companies to understand user behavior and preferences more accurately [6][10] - The integration of IoT data allows for precise content targeting, enhancing user engagement and experience through tailored marketing efforts [10][12] Opportunities from Technology Integration - The combination of blockchain and IoT significantly enhances GEO effectiveness, allowing AI models to deliver more relevant and valuable information to users, thereby increasing brand exposure [7][9] - New marketing models can emerge from this integration, utilizing blockchain's trust mechanisms and IoT's data to create personalized marketing campaigns [8][9] Challenges of Technology Integration - Companies face technical barriers, including the need for skilled personnel and the high costs associated with implementing blockchain and IoT technologies [11][12] - Data privacy and security concerns arise from the extensive user data collected by IoT devices, necessitating robust privacy protection measures [12][14] - The lack of standardized protocols for integrating blockchain and IoT with GEO optimization can lead to compatibility issues and hinder effective implementation [13][14]

Blockchain & Fan Engagement - ONE Championship is leveraging blockchain technology (Sui) to create new fan experiences [1] - ONE Championship is bringing iconic moments onchain [1] - The partnership with Sui Network aims to enhance fan engagement through blockchain [1] Event Highlight - Sanpet achieved a knockout victory in 47 seconds [1] - The event showcases the fastest finish of August [1]

Blockchain & Fan Engagement - ONE Championship is leveraging blockchain technology (Sui) to create new fan experiences [1] - ONE Championship is bringing iconic moments onchain [1] - Sui is ONE's official blockchain partner [1] Event Highlight - Sanpet achieved a 47-second knockout victory over Chattawee [1]

Deepfake Concerns & Solutions - Deepfakes are a growing concern for individuals, politicians, and institutions, highlighting the need for solutions [1] - Seeing and hearing can no longer be fully trusted due to advancements in AI and deepfake technology [3] - Shawmut Digital applies blockchain principles to identity to protect users from AI fraud [1] - The company's solution involves a challenge-response mechanism to verify the identity of the caller [4][5] Blockchain & Cryptocurrency - Blockchain technology can be used for both good and ill [12] - Blockchain lays a secure foundation for stablecoins [12] - The integrity of the record is the core value of blockchain [12] - The company does not comment on personal cryptocurrency holdings [14] Target Audience & Applications - The solution appeals to public officials, enterprises, and individuals, offering different levels of protection [7] - VC firms, family offices, multifamily offices, and high-end money managers are key clients [8] - The solution addresses the "grandma scam" and potential fraud in electronic money transfers [7][10]