Core Viewpoint - The article highlights the swift action taken by the Xiamen Market Supervision Administration in response to reports of false advertising related to "imported" blood sugar control drinks, leading to the removal of certain products from the market and ongoing investigations into the involved companies [1][4][5]. Regulatory Response - The Xiamen Market Supervision Administration has initiated an investigation into the companies involved in the false advertising of blood sugar control products, specifically targeting the "Kongtangwei" and "Breorqy" brands [1][5]. - The regulatory body has mandated the removal of product links and is conducting further investigations to address the reported violations [1][5][6]. Market Impact - The article notes that the false claims made by these products, such as being "imported" and having extraordinary effects on blood sugar control, misled consumers and posed challenges to diabetes treatment [4][5]. - The cost of the "Kongtangwei" product is estimated to be less than 10 yuan, while it is sold for over 100 yuan, indicating significant markup based on misleading claims [4]. Ongoing Issues - Despite the removal of certain products, many others continue to be sold with unchanged promotional content, indicating a persistent issue with false advertising in the market [7][8]. - The article points out that various other products, including chromium supplements and herbal teas, also make unverified claims regarding their effectiveness in controlling blood sugar levels [5][8]. Recommendations for Improvement - Experts suggest that regulatory efforts need to be strengthened, particularly in enhancing the oversight of e-commerce platforms to prevent the sale of products with exaggerated claims [8][9]. - There is a call for improved collaboration among regulatory bodies across different regions to ensure comprehensive monitoring and enforcement against misleading advertising practices [8][9].

"植物纯天然，无副作用、不依赖；从根源解决血糖问题，一个月左右就能看到初步效果；血糖降下来后可以减少药物用量甚至停药，无效退款。" 在购物平台，宣称是"原装进口"的控糖饮产品"控糖卫"、Breorqy西洋参苦瓜肽饮，在商家的宣传下，降糖效果更胜药品，不少消费者为此买单，还有消费 者在服用无效后退款。新京报记者调查发现，"控糖卫"、Breorqy西洋参苦瓜肽饮宣称"美国进口控糖饮"，实为国内企业生产。 专家提醒，糖尿病无法治愈，宣称可以修复胰岛细胞、逆转糖尿病、停药的产品涉嫌虚假宣传。对于"修复胰岛"一说，北京大学人民医院中医科主治医师孟 玉凤指出，现代医学中目前还没有一种药物可以修复胰岛功能。 宣称可令糖尿病患者"停药" 糖尿病目前无法治愈，不仅会使患者血糖异常，还会引发多种并发症。也正因此，患者对长期服药的副作用、降糖控糖的效果等多方面担忧，成为一些商家 推销产品的"靶点"，精准收割焦虑。实际上，这类产品只是营养膳食补充剂。在我国，膳食营养补充剂并未成为法律定义，属于普通食品范畴，禁止宣称功 效。 记者在电商平台多个店铺看到，"美国进口控糖卫（液体饮）"购买页面的宣传图文如出一辙，即列举糖尿病患者逐年增加的 ...