| 盒马经现CO 陪你一起,选进口好货,享美好生活 | | 盒马全球GO 陪你一起,选进口好货,享美好生活 | | | --- | --- | --- | --- | | 选择 请选择 尺码,颜色分类 共3种套餐可选 | ) | 选择 请选择 尺码 共6种套餐可选 | > | | 配送 付款后5天内发货 | | 配送 付款后5天内发货 | | | 由跨境第三方卖家提供商品,并提供相关咨询、 配送及售后等服务,由盒马甄选推广 | | 由跨境第三方卖家提供商品,并提供相关咨询, 配送及售后等服务,由盒马甄选推广 | | | 云费 免云费 | | 一品 分子用 | | 图源：盒马APP 卖生鲜的盒马，也卖起了奢侈品？ 近日，盒马APP上架奢侈品牌Burberry，涉及服装、包袋、鞋子、围巾、披肩等多个品类。其中，售价最高的服装是一件长款风衣，价格达到4199元；售 价最高的箱包是一款中号牛皮水桶包，价格为3766元。 根据详情页面，Burberry商品属于盒马旗下跨境零售业务"全球购"全球甄选系列，由境外第三方卖家通过跨境电商平台（tao-bao.com）出售，盒马甄选则 负责推广，消费者在付款后5天，订单从法国巴 ...

Core Insights - Burberry is undergoing significant leadership changes and restructuring efforts to address its financial struggles and reposition itself in the luxury market [1][5][11] Executive Compensation - New CEO Joshua Schulman has received over $3.5 million in his first nine months, including relocation costs, and could earn up to $7.6 million this year if he meets bonus targets [2][3] - Schulman is also eligible for a potential $4.9 million bonus if he doubles Burberry's share price in three years [2] - Former CEO Jonathan Akeroyd received a $2 million payoff upon his exit, reflecting a year's notice including salary and benefits [4] Workforce Reduction - Burberry plans to cut approximately 1,700 jobs globally by 2027, which represents about 20% of its workforce, aiming for $81 million in additional cost savings [6][7] - The company has already reduced its workforce by over 870 employees, bringing the total to 8,459 [7] Financial Performance - Burberry reported an annual loss of just over $4 million for the year ending March 29, 2025, a significant decline from a profit of approximately $566 million the previous year [8] - The company is facing challenges due to a downturn in the global luxury goods market and issues with brand diversification [8] Strategic Initiatives - Schulman has initiated the "Burberry Forward" program to reset the brand's expression and focus on its heritage, particularly its outerwear [10] - The strategy aims to enhance brand sentiment and engagement, with a focus on authenticity in product offerings [11] Shareholder Sentiment - Despite the substantial executive payouts amid job cuts, Burberry's stakeholders have largely supported Schulman's recruitment and compensation structure [12][13] - The company has engaged with shareholders regarding the level of Schulman's pay and has taken feedback into account for bonus determinations [14]