Core Insights - The Indian smartphone market experienced a robust rebound in Q2 2025, with shipments and wholesale value increasing by 8% and 18% year-on-year, respectively, driven by a 33% increase in new product launches and effective marketing strategies during the summer promotional period [4][5][8]. Market Dynamics - The recovery of the Indian smartphone market in Q2 2025 was further supported by an improved macroeconomic environment, which boosted consumer confidence and spending. Retail inflation fell to a six-year low, easing household budget pressures, while a reduction in the central bank's repo rate made financing more accessible. Additionally, tax relief policies introduced earlier in the year increased disposable income and savings, creating favorable conditions for non-essential purchases [5][8]. - The ultra-premium segment (priced above 45,000 INR, approximately 510 USD) saw a remarkable year-on-year growth of 37%, making it the fastest-growing price segment. This growth was fueled by promotional strategies from brands like Apple and Samsung, which included trade-in offers and zero-interest installment plans [5][8]. Competitive Landscape - In Q2 2025, OEMs and channel partners conducted numerous online and offline promotional activities, helping some OEMs clear existing inventory and launch new products. Vivo achieved a 23% year-on-year growth in the 10,000-15,000 INR (approximately 110-170 USD) price range, driven by strong demand for its Y and T series [8][9]. - Samsung maintained its position as the second-largest brand, benefiting from summer promotions for its A and S series, as well as attention garnered from its N-1 flagship model upgrades. OPPO also performed well, securing the third position through product optimization and enhanced retail partnerships [9][14]. Key Brands and Performance - iPhone 16 emerged as the best-selling model in Q2 2025, highlighting strong consumer demand. Apple achieved its highest-ever second-quarter shipments in India, supported by ongoing promotional offers and flexible financing options [8][14]. - Nothing brand recorded a remarkable 146% year-on-year growth, becoming the fastest-growing brand for six consecutive quarters, primarily due to the launch of CMF Phone 2 Pro and expansion of its retail network [14]. - Motorola's G and Edge series saw an 86% year-on-year increase in shipments, aided by expanded distribution channels in smaller cities [14]. - Lava became the fastest-growing brand in the sub-10,000 INR (approximately 110 USD) segment, achieving a 156% year-on-year growth driven by competitive new products and improved after-sales service [14]. Market Projections - The Indian smartphone market is expected to surpass 50 billion USD in 2025, while global smartphone manufacturing is projected to see a slight decline, with Indian manufacturing anticipated to grow against this trend [15].

Core Insights - The Indian smartphone market has shown signs of recovery in Q2 2025, with a year-on-year shipment increase of 7%, reaching 39 million units, driven by new product launches from manufacturers [1][5] Market Performance - Vivo leads the market with 8.1 million units shipped, capturing 21% market share, followed by Samsung with 6.2 million units and 16% market share [1][5] - OPPO and Xiaomi both shipped 5 million units, with OPPO slightly ahead due to its A5 series performance [1][5] - Realme ranks fifth with 3.6 million units shipped [1] Competitive Landscape - Vivo's success is attributed to strong channel partnerships and effective marketing strategies, particularly in tier-one and tier-two cities [3] - OPPO's A5 series has driven its growth in offline markets, while Samsung has leveraged financing options to expand its market share in the mid-range segment [3] - Xiaomi's performance has declined year-on-year, but it has managed to boost shipments through targeted product upgrades [3] Future Outlook - The second half of 2025 is expected to rely more on channel execution rather than new product launches, with brands implementing incentive programs for distributors and retailers [5] - Despite short-term boosts from promotional activities, Canalys anticipates a slight decline in overall shipments for the year due to structural demand challenges [5]