COLMO智能家居
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家电企业与车企频频“联姻” 加快抢占全场景入口
Zheng Quan Ri Bao Zhi Sheng· 2025-11-05 15:38
Core Insights - The collaboration between Tengshi Automobile and Midea Group's high-end appliance brand COLMO marks a significant shift towards integrating automotive and home appliance technologies, enabling users to control smart home devices from their vehicles and vice versa [1] - The "automobile + home appliance" model is rapidly evolving, with various companies exploring cross-industry alliances to create a comprehensive smart ecosystem that connects people, vehicles, and homes [1][2] Group 1: Strategic Collaborations - Tengshi Automobile has partnered with Midea Group to allow Tengshi N8L users to manage home appliances from their cars and monitor vehicle status at home [1] - Haier has also entered the automotive internet space, signing a strategic cooperation agreement with Changan Automobile to enhance collaboration in multiple sectors [2] - Gree Electric Appliances has developed a dual-end strategy linking B-end supply chains with C-end terminals, becoming a core supplier for new energy vehicle companies [3] Group 2: Industry Trends - The trend of home appliance manufacturers entering the automotive sector is gaining momentum, with companies like Skyworth and Sharp exploring integrated vehicle-home scenarios [2] - The competition in the "people-vehicle-home" ecosystem is intensifying, with companies vying for control over user data and access points in homes and vehicles [4] - The future landscape of the industry is expected to feature layered competition, with a few companies acting as "ecosystem leaders" and many others as "ecosystem participants" seeking differentiation [4]