Core Insights - Haier refrigerators have achieved a market share of 10.7% in the overall European market, ranking first among Chinese brands, and hold a 40% share in the multi-door refrigerator segment, leading the industry [1] - The brand has successfully positioned itself in the premium segment, being the top seller in the €2000 price range in France [1] Group 1 - Haier's user-centric and localized innovation approach has led to a deep understanding of local consumer needs and continuous product innovation [3] - The introduction of the clean ice refrigerator, featuring a triple cooling system that achieves ten times the industry standard for cleanliness, addresses European consumers' preference for ice water [3] - Haier has launched energy-efficient products that meet the European A-20% energy efficiency standard, utilizing advanced technologies such as variable frequency and new insulation [3] Group 2 - The Candy Fresco 700 series refrigerator, developed by New Candy, has quickly become a best-seller in Spain, addressing consumer pain points in capacity, energy efficiency, and preservation [5] - Haier's global R&D collaboration system, with local insights from the European design center and technical support from R&D bases in China, the US, and Japan, enables rapid product innovation and market responsiveness [5] - Haier has maintained the number one global retail volume for refrigerators for 17 consecutive years, leading in major markets such as Australia, New Zealand, the US, Southeast Asia, and South Asia [5] Group 3 - Haier's success in the European market represents a milestone for Chinese brands in the high-end sector and showcases the new heights of Chinese manufacturing in the global value chain [5] - The integration of IoT and AI technologies into Haier's "global R&D + local innovation" ecosystem is expected to unleash greater potential and continue driving upgrades in the global refrigerator industry [5]

Group 1 - Europe has a high consumer population of 400 million and a GDP of $16 trillion, making it a strategic market for brands [1] - Haier refrigerators hold a market share of 10.7% in Europe, leading among Chinese brands, and dominate the multi-door refrigerator segment with a 40% share [1] - Haier's pricing index is at 140, indicating an average price 1.4 times higher than the industry average, with a strong presence in the €2000 price segment in France [1] Group 2 - Haier's success is attributed to its user-centered localized innovation and deep understanding of local consumer needs [1] - The introduction of the clean ice-making refrigerator addresses European consumers' preference for ice water, achieving ten times the industry standard for cleanliness [1] - Haier has launched energy-efficient products that meet the European A-20% energy efficiency standard, showcasing its leadership in energy-saving technology [1] Group 3 - The Haier Titanium embedded refrigerator is designed for modern Italian kitchens, combining easy installation, high energy efficiency, and large capacity [2] - The Candy Fresco 700 series refrigerator quickly became a best-seller in Spain, addressing consumer pain points in capacity, efficiency, and preservation [2] - Haier's global R&D collaboration system supports product innovation, with local insights from European design centers and technical support from R&D bases in China, the U.S., and Japan [2] Group 4 - Haier's practices in the European market represent a milestone for Chinese brands in high-end positioning and showcase the new heights of Chinese manufacturing in the global value chain [3] - The integration of IoT and AI technologies will further enhance Haier's "global R&D + local innovation" ecosystem, driving continuous upgrades in the global refrigerator industry [3] - Haier is redefining the industry landscape and demonstrating the potential of Chinese brands to compete at the highest global levels [3]