Core Insights - The global mobile game revenue ranking for 2025 shows increased competition, with several games surpassing $1 billion in revenue, but Tencent's "Honor of Kings" remains the top earner at $1.68 billion [1][2]. Revenue Rankings - "Honor of Kings" generated $1.68 billion in 2025, a slight decrease from $1.74 billion in 2024, with the majority of revenue coming from China and the U.S. contributing approximately $8.5 million [1]. - "Last War" by FunFly achieved $1.57 billion in revenue, up from $1.1 billion in 2024, despite not being launched in mainland China [1]. - "Roblox" saw revenue growth to nearly $1.49 billion in 2025, up from $1.1 billion in 2024, driven by popular user-generated content [2]. - "Whiteout Survival" from Century Huatong increased its revenue from $936 million in 2024 to $1.4 billion in 2025, ranking fourth [2]. - "Royal Match" by Dream Games earned $1.37 billion in 2025, slightly down from $1.39 billion in 2024, possibly due to competition from its new title "Royal Kingdom" [3]. - "Monopoly Go" generated $1.36 billion in 2025, down from $1.43 billion in 2024, with significant revenue from web stores [3]. - "PUBG Mobile" reported $1.12 billion in revenue, showing slight growth, but faced a decline in momentum towards the end of 2025 [4]. - "Candy Crush Saga" achieved $1 billion in revenue, marking its first time surpassing this threshold, with a slight increase from $980 million in 2024 [4]. - "Coin Master" earned approximately $650 million, continuing a trend of declining revenue for the third consecutive year [5]. Additional Rankings - The 11th to 20th ranked games include "Gossip Harbor" at $550 million, "Pokémon Go" at $494 million, and "Clash Royale" at $453 million, with notable growth for "Gossip Harbor" and "Clash Royale" [6][7]. - "Pokémon Go" has seen a decline in revenue for four consecutive years, dropping below $500 million in 2025 [7]. - "Bun Bun Kingdom" generated nearly $450 million in its first year, indicating potential for future growth [8]. - "Honkai: Star Rail" experienced a revenue drop from $562 million in 2024 to $423 million in 2025, while "Genshin Impact" also saw a decline [8].

Platform Updates - EGG V0.2.0 发布，平台已上线 Coin Master 和 Coin Market 功能 [1] - 平台进行了升级 [1]

Core Insights - The "Coin Master" genre continues to evolve with new entries like "Monopoly Go!" and "Coin Master: Board Adventure," indicating ongoing competition and market opportunities [1][3][31] Game Evolution - The genre began with Jelly Button's "Pirate Kings," which inspired Moon Active's "Coin Master," leading to significant revenue growth [5] - Scopely's "Monopoly Go!" builds on the established mechanics of "Coin Master" while leveraging a well-known IP to attract a broader audience [5][9] Market Dynamics - "Monopoly Go!" has not cannibalized "Coin Master" but rather opened a new market segment, with both games maintaining stable revenues since the launch of "Monopoly Go!" [6][8] - The introduction of "Monopoly Go!" has attracted a different demographic, increasing engagement among board game players by 1100% compared to regular users [9] Revenue Insights - "Monopoly Go!" achieved $5 billion in revenue within two years without negatively impacting "Coin Master," which has maintained its revenue stream [8][22] - The casual board game genre has seen downloads reach 1.5 billion, with "Monopoly Go!" benefiting from high monetization potential [22] Competitive Landscape - New challengers like "Carnival Tycoon" and "Animals & Coins" are entering the market, contributing to a fragmented landscape and slightly decreasing revenue per download [19][21] - "Dice Dreams," developed by SuperPlay, has seen significant revenue growth post "Monopoly Go!" launch, indicating that the market is not a zero-sum game [23][29] Future Outlook - The "Coin Master" genre is transitioning from a "duopoly" to a "multiplayer" environment, with expectations of increased market saturation as new titles emerge [21] - Moon Active's upcoming title "Coin Master: Board Adventure" aims to compete directly with "Monopoly Go!" by incorporating similar gameplay mechanics [31]