DH项目中高端智能化车型
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东风华为联手打造DH项目 奕派科技智能精品系列首款车型预计明年上市
Zhong Guo Jing Ying Bao· 2025-10-10 15:44
Core Insights - Dongfeng Motor and its subsidiary Yipai Technology announced a call for new brand names and logo designs for the DH project, which aims to create high-end intelligent vehicles in collaboration with Huawei [1][3] Group 1: Project Overview - The DH project is focused on providing a new intelligent travel experience with exceptional quality, indicating the launch of a new high-end smart car brand by Dongfeng Motor [1] - The project will utilize a new product definition process and incorporate top-tier product development, quality management, and marketing channel operations to enhance user experience [3][5] Group 2: Collaboration with Huawei - Dongfeng Motor's collaboration with Huawei includes joint efforts in product definition, intelligent technology, and marketing, aiming to explore new market-oriented operational paths for state-owned enterprises [4] - The first model under the DH project is planned to be a high-end intelligent full-size SUV, set to launch in 2026, with Huawei's technological expertise supporting the project [5] Group 3: Brand Development - The brand name for the DH project must consist of two Chinese characters, reflecting the concept of intelligent travel, and the logo design should embody technology, quality, and warmth [3] - Yipai Technology is deeply involved in the collaboration, focusing on a full-chain synergy from product development to market services, enhancing the potential for innovation [4]