近日，一场标志着智界品牌迈入全新发展阶段的重要签约仪式在深圳圆满举行。此次签约，由华为常务董事余承东与奇瑞董事长尹同跃共同见证，正式开 启了智界品牌2.0时代的大门。 这份战略合作协议，不同于往常，其背后蕴含的信息量巨大。根据协议，双方将再度加大对智界的投入，不仅注资超过百亿元，还将组建一支5000人的研 发团队，旨在进一步强化智界在技术领域的领先优势。 更令人瞩目的是，协议签署后的"落地速度"。仅仅三天，网络上便流传出"鸿蒙智行·智界用户中心武汉白沙洲店"的装修围挡照片，随后该店迅速开放抢 先体验。经多方求证，这确实是智界品牌战略升级2.0后，专属服务网络加速落地的真实案例。 武汉白沙洲店的"0延迟"落地，展现了智界独立运营后的超强执行力。这种远超预期的落地速度，正是智界品牌战略升级2.0的核心优势所在。高效的决策 流程与明晰的分工，使得首家鸿蒙智行·智界用户中心在极短时间内得以落地。 在独立运营模式下，智界品牌的管理和决策变得更为清晰。华为将主导智界的产销服一体化运营，全面负责产品定义、制造品质、销售渠道建设以及服务 生态的构建。而奇瑞则利用其在产业资源上的深厚积累，提供强有力的支持，并共同优化合作流程， ...

Group 1 - The core event was the launch of the new logo "Cosmic Star" for the Xiangjie brand, aimed at enhancing its luxury positioning [2][4] - The Xiangjie S9 achieved a delivery of 4,154 units in June, maintaining its position as the top-selling new energy sedan in the market [4] - The collaboration between BAIC and Huawei is emphasized, focusing on high-end manufacturing and technological innovation to redefine luxury in the automotive sector [4][7] Group 2 - The new logo features a hexagonal outline inspired by the HarmonyOS family, incorporating design elements that reflect Eastern aesthetics [6] - The logo's dual-layer design symbolizes a romantic connection with users, showcasing advanced craftsmanship through micro-level electroforming techniques [6] - The event highlighted user experiences, with testimonials from owners emphasizing the vehicle's comfort, safety features, and overall luxury experience [9][11][13][15] Group 3 - The event also announced the upcoming launch of a new travel vehicle in the fall, which will expand the Xiangjie product lineup and enhance consumer choices [15]

Core Viewpoint - SAIC Group is shifting focus to the new "Shangjie" brand in collaboration with Huawei, raising concerns about the future of its high-end brand, Zhiji Auto, which has been underperforming in sales [2][5][14]. Group 1: Performance and Sales - SAIC Group's sales are projected to drop by 20% in 2024, with net profit expected to decline by 87% to 90% [2][14]. - Zhiji Auto's sales in March were only 3,100 units, reflecting a year-on-year decline of 29.66% for the first quarter [10][11]. - The cumulative sales for Zhiji Auto in 2022 were only 5,000 units, and in 2023, it sold 38,253 units, falling short of its targets [8][9]. Group 2: Brand Strategy and Competition - The launch of the Shangjie brand may create competition with Zhiji Auto, as both brands target the high-end electric vehicle market [7][14]. - SAIC Group has invested 6 billion yuan in the Shangjie brand, with a dedicated team of 5,000 people and a specialized factory [3][5]. - The CEO of Zhiji Auto emphasized that it remains the group's top project and high-end brand, despite the new focus on Shangjie [6][9]. Group 3: Market Response and Future Outlook - Consumers are expressing confusion and concern over the dual branding strategy, questioning the future of Zhiji Auto in light of Shangjie's launch [6][14]. - Analysts suggest that if Zhiji Auto does not improve its market performance, it may face consolidation or restructuring, similar to the fate of the previously launched Feifan brand [11][12][13]. - The introduction of the "IM AIOS ecological cockpit" by Zhiji Auto, which includes an "AI takeaway" feature, has been met with skepticism from consumers [11].