【文/观察者网 潘昱辰 编辑/高莘】日前，东风奕派发布消息，向网友征集东风与华为打造的DH项目的 中文名和LOGO，投稿时间截止日期为10月28日。 东风华为DH项目征集品牌名及LOGO 东风奕派 据东风奕派介绍，DH项目由东风与华为联合打造，致力于以卓越品质为国民开启智慧出行新方式，以 科技赋能品质出行，为稳健进取、顾家有品位、追求美好生活的用户创造更值得信赖的家庭用车新体 验。 "十四五"以来，东风汽车曾推出以新能源汽车为主的多个汽车品牌，包括高端品牌岚图、电动越野品牌 猛士，以及东风风神、东风奕派、东风纳米三大面向主流市场的品牌。 2024年，三大主流市场品牌所归属的东风乘用车公司累计销售汽车21.34万辆，同比增长82.4%。今年上 半年，东风乘用车公司累计销量为10.48万辆，同比增长23%。 为提升效率，避免品牌之间的内耗，今年6月，东风汽车通过整合风神、奕派、纳米三大自主品牌，成 立东风奕派汽车科技公司；今年8月，东风奕派进一步发布"未来之翼"战略计划，即通过技术、产品、 品牌、海外四大战略支柱，助力东风奕派快速发展。 产品方面，东风奕派宣布到2028年旗下产品矩阵将达到20款。其中，东风奕派品 ...

10月9日，东风汽车和旗下奕派科技对外发布消息，为DH项目征集新品牌名称和新LOGO设计。 根据征集活动要求与流程，品牌名称需"于名之间，见初心"，具体要求为品牌中文名需为2个字，寓意智慧出行新方式，需简洁易记，契合"科技、品质、信 赖"的品牌价值，如"X境"；品牌LOGO需"于形之间，见天地"，设计理念需融合科技的动感、品质的可靠和家庭的温暖，设计风格宜沉稳现代，具备高适应 性，可用于车标、门店、宣传素材等各类品牌触点。 据了解，东风汽车近年来瞄准高端自主新能源赛道，相继推出了岚图和猛士品牌。其中，岚图汽车始于东风汽车内部代号为"H"的计划及为此成立的H事业 部；猛士则始于东风汽车2022年成立的M事业部，专注于高端新能源越野车的研发与生产。此后，岚图和猛士相继与华为合作，推出了多款搭载华为乾崑智 驾ADS 4和鸿蒙座舱5的车型。 据《中国经营报》记者了解，DH项目致力于以卓越品质，为国民开启智慧出行新方式。而在DH项目打造过程中，东风汽车将携手华为打造DH系列中高端 智能化车型。这也意味着，东风汽车即将迎来全新的高端智能汽车新品牌，具体操盘方为奕派科技。 （东风汽车和奕派科技联合发出的新品牌名、新LOGO ...

10月2日，东风集团旗下高端新能源品牌岚图汽车正式向香港联交所递交上市申请，并披露招股书。这 标志着其自今年8月官宣上市、9月完成股改更名后，赴港上市进入实质性阶段。 秦轩辕、秦生、鞠桦、冯长军、丁绍斌退出董事行列，付炳锋、蒋焘、胡晓、廖显志、辛定华、杨勇六 人新增为董事。 根据招股书披露，岚图在销量、营业收入及毛利率等关键指标上均呈现持续增长态势，向外界展示了一 家具有央企背景的高端智慧新能源汽车品牌的实力。根据招股书，岚图营业收入从2022年的约60.5亿 元，增长至2023年的约127.5亿元、2024年的约193.6亿元，复合年增速达到78.9%。2025年前七个月， 公司实现收入157.8亿元，同比增长90.2%。 销量拉升驱动营收持续增长。2022年至2024年期间，岚图销量从1.9万辆快速增长至超8万辆，复合年增 长率达到103.2%，在中国高端新能源汽车品牌中增速位列前三。10月1日，岚图公布最新交付数据显 示，9月岚图交付新车15224辆，1—9月累计同比增长85%。 值得关注的是，岚图的自我造血能力持续提升。岚图的毛利率从2022年的8.3%，一路升至2024年的 21%，并在2025年前 ...

Core Viewpoint - The launch of the M817 Max+ version by Dongfeng Warriors Technology and Huawei addresses key user pain points related to frequent charging, energy anxiety, and outdoor power needs, enhancing the overall smart off-road experience [1][10]. Product Features - The M817 Max+ version is priced at 369,900 yuan and offers a range of promotional benefits for early buyers [1]. - It features a 50.4 kWh battery from CATL, achieving a pure electric range of 215 km and a comprehensive range of 1,365 km, making it one of the few off-road vehicles to exceed 200 km in pure electric range [4][6]. - The vehicle supports external power output of up to 6 kW, allowing for simultaneous use of high-power appliances during outdoor activities [8]. Technological Integration - The M817 Max+ integrates Huawei's advanced technologies, including the ADS 4 intelligent driving system and HarmonyOS cockpit, enhancing user comfort and driving experience [9][12]. - It features a robust off-road capability with a unique chassis design and various driving modes tailored for different terrains [12][14]. Market Positioning - The introduction of the M817 Max+ strengthens the product lineup alongside the existing M817 Pro and Max versions, catering to diverse user needs from urban commuting to long-distance off-road adventures [16][18]. - The vehicle aims to redefine the standards of smart off-road vehicles, providing comprehensive solutions for various travel scenarios [18].

Core Viewpoint - The launch of the Lantu Taishan marks a significant milestone for Lantu Automotive, showcasing its commitment to creating a competitive product lineup in the high-end luxury market, integrating Eastern aesthetics with advanced technology and fashion art [1][5][17]. Product Launch and Features - The Lantu Taishan was unveiled at the "2025 Lantu Automotive Era Fashion Night" in Shanghai, featuring a top-tier fashion show format and officially opening for reservations with promotional offers [1][3]. - The Taishan is part of a "three-flagship" matrix that includes Lantu Zhaiguang L and Lantu Dreamer, completing the brand's product layout across sedan, MPV, and SUV categories [3][5]. Design and Cultural Significance - The design of the Lantu Taishan draws inspiration from Chinese landscapes and architecture, aiming to redefine "Chinese luxury" with a flowing artistic form [10]. - The name "Taishan" symbolizes a deep spiritual connection between the brand and its users, reflecting respect for the backbone of the new era in China [8]. Technological Advancements - The Lantu Taishan is the first Chinese 800V intelligent super hybrid SUV, featuring the Lanhai intelligent super hybrid power system, which includes a 65kWh battery and offers a CLTC pure electric range of 370 km and a comprehensive range exceeding 1400 km [13]. - It incorporates advanced intelligent features, including Huawei's top-tier smart solutions, enabling L3-level intelligent driving assistance and a highly interconnected user experience [11][13]. Driving Experience and Comfort - The vehicle features an industry-first three-chamber air suspension system and a 16° rear-wheel steering system, enhancing driving comfort and maneuverability [14]. - The interior is equipped with AI adaptive zero-gravity seats, providing a customized seating experience for passengers [14]. Market Positioning and Brand Strategy - The launch of the Lantu Taishan is seen as a transformative step for the brand, aiming to redefine luxury standards by focusing on user needs and advanced technology rather than merely luxury materials [15][17]. - The introduction of the Taishan signifies that Chinese brands can create globally competitive luxury products, showcasing advancements in core technology and brand value [17][19].

造车央企东风汽车和科技龙头华为间的合作，正全面升级到"2.0时代"。 "未来，东风汽车与华为将在产品定义、智能化技术、营销等领域携手共进，积极探索央企市场化运营 新路径，为下一阶段全面协同与创新合作奠定坚实基础。"东风汽车方面表示。这也意味着，东风汽车 与华为的战略合作将进一步深化，从技术交流上升到探索全新合作模式的高度。 作为履新东风猛士科技CEO后的首站，万良渝将这次交流视作"一场关于智能越野与未来出行的深度对 话"，也引发了外界对东风汽车和华为或将以东风猛士科技为"试验田"，进一步探索全新合作模式的关 注。 据东风汽车官微消息，9月22日，东风汽车董事长、党委书记杨青赴深圳，与华为公司创始人任正非及 华为公司徐直军会谈，双方围绕强化战略互信、深化战略合作、推进企业治理与运营机制创新等议题进 行了深入交流。 在会谈中，杨青表示，东风汽车正积极推动新能源、智能化跃迁，将与华为持续深化战略协同，共同面 对产业变革与市场挑战。任正非表示，汽车行业的根本是要把车造好，车的最高级别就是安全。徐直军 也表示，华为将全力支持东风汽车转型发展。 日前，《中国经营报》记者从东风猛士科技相关人士处采访了解到，东风汽车和华为将 ...

Core Insights - The collaboration between Avita and Huawei is central to Avita's Strategic 2.0, marking a significant shift from a pure electric vehicle company to a key player in the national new energy and intelligent vehicle industry strategy [1][2][15] - Avita's new model, the Avita 07 2026, is positioned to disrupt the mid-size SUV market with a starting price of 20.99 million yuan, featuring full configurations and advanced technologies [1][10][12] Strategic Developments - Avita's Strategic 2.0 focuses on four major upgrades: product, technology, service, and globalization, enhancing the company's overall competitiveness [2][4] - The partnership with Changan Automobile provides Avita with extensive resources, aiming for global sales of 400,000 units by 2027 and 1.5 million units by 2035 [4][15] Collaborative Model - The deepening collaboration with Huawei and CATL (Contemporary Amperex Technology Co., Limited) is a highlight of Strategic 2.0, with plans to launch five upgraded models by 2026 and a total of 17 new models by 2030 [4][5] - The partnership redefines the boundaries of collaboration between automotive, technology, and battery giants, creating a unique ecosystem [5][9] Global Expansion - Avita plans to enter over 80 countries by 2030, establishing more than 700 sales channels, transitioning from a "Chinese brand" to a "global smart electric brand" [7][14] - The brand aims to set a new benchmark for Chinese smart electric vehicles in the global market, focusing on technological leadership and high-end branding [14][15] Product and Technology Integration - The Avita 07 2026 model embodies the "full configuration" concept, featuring Huawei's advanced driving system and luxurious amenities, setting a new standard in the luxury SUV segment [10][12] - The vehicle includes a high-efficiency range extension system and advanced safety features, addressing both performance and user concerns [12][13] Industry Implications - Avita's innovative model creates a new paradigm of collaboration among automotive, technology, and battery sectors, providing a reference for industry-wide cooperative development [13][15] - The "full configuration" approach challenges traditional luxury car market norms, prompting a reevaluation of value assessment in the smart electric vehicle sector [13][15]

杨青以战略家的视野擘画合作蓝图，万良渝则以执行者的角色肩负落地重任。一前一后，一高一实，两位关键人物的同频亮相，不仅标志着东风猛士与华 为的合作进入深度协同阶段，更向外传递出一个明确信号：东风正在以最高效的决策链路、最核心的资源倾斜，全力推动猛士品牌在智能越野新赛道上加 速突围。 2025年9月22日，东风汽车集团有限公司董事长、党委书记杨青赴深圳华为总部，与华为创始人任正非进行了一场备受业界关注的闭门会谈。这是东风猛 士汽车科技公司新任总经理万良渝履新后的首站选择，传递出明确信号：东风与华为的战略合作正全面提速，而猛士品牌将成为双方深化协同的核心载 体。 短短一年内，从战略签约到产品落地，从技术发布到市场验证，东风猛士与华为的合作已形成"技术研发—产品落地—市场验证"的完整闭环。作为这一合 作的首个成果，猛士M817自8月上市以来，口碑获同级车第一，销量跻身豪华新能源越野第一阵营。 01 高层会晤的战略深意 东风与华为的合作渊源可追溯至2018年，但近一年的合作进程明显加快。2024年2月，东风猛士科技与华为正式签署战略合作协议。2025年5月，东风公司 与华为公司签署全面深化战略合作协议。 此次杨青与任正 ...

Core Viewpoint - The collaboration between Dongfeng Motor and Huawei is evolving from project-level cooperation to deeper organizational and capability integration, reflecting a strategic partnership aimed at enhancing product development and operational efficiency [1][2]. Group 1: Strategic Collaboration - High-level meetings between Dongfeng's chairman and Huawei's leadership indicate a strong commitment to the partnership, emphasizing the importance of safety and quality in automotive manufacturing [1]. - The discussions have expanded beyond technology and products to include governance, operational mechanisms, and talent development, showcasing a comprehensive approach to collaboration [1]. - The partnership aims to replicate the success of the Seres model, which has thrived under Huawei's support, suggesting a potential for creating a "central enterprise version of Seres" [1][3]. Group 2: Product Development and Market Positioning - Dongfeng currently lacks standout products and seeks to leverage Huawei's technology and market channels to develop potential star models [2]. - The rapid pace of collaboration, marked by a strategic agreement in May and the establishment of a joint innovation lab in September, indicates a swift transition from planning to execution [2]. - The partnership has led to the delivery of over 3,000 Avita vehicles to Huawei employees, highlighting the tangible outcomes of their collaboration [3]. Group 3: Technological Advancements - Huawei's advanced ADS 4 system, featuring multiple sensors and capabilities for high-level automation, positions Dongfeng favorably in the evolving regulatory landscape [4]. - The establishment of a joint innovation lab allows for shared methodologies and capabilities, marking a shift from a supplier relationship to a co-creation model in the automotive industry [4]. Group 4: Long-term Implications for Dongfeng - In the short term, the collaboration has already resulted in the launch of vehicles like the Mengshi M817, which integrates Huawei's intelligent systems [5]. - The joint innovation lab is expected to accelerate Dongfeng's development in software platforms and data management, addressing complexities in multi-brand operations [6]. - Dongfeng's long-term strategy involves integrating manufacturing processes with smart technology, aiming for a cohesive hardware, power, and software framework [6]. Group 5: Industry Dynamics - The partnership exemplifies a new collaborative model between state-owned enterprises and technology firms, moving from a supplier relationship to a more integrated approach [3][7]. - The success of this collaboration will depend on regulatory developments, cost management in software and hardware integration, and balancing brand differentiation within a multi-brand strategy [7]. - Huawei's role has shifted from a technology provider to an industry collaborator, enhancing its influence across various automotive sectors through partnerships with multiple manufacturers [6][7].

中经记者 张家振 武汉报道 （东风猛士科技CEO万良渝。新浪微博/图） "新起点，新征程。终于等到这场顶尖智慧的碰撞。今天，我将前往华为拜访学习。"9月22日上午，微 博用户"猛士万良渝"发布了首条消息。 上述微博注册于9月19日，简介为"东风猛士科技CEO"。《中国经营报》记者从东风猛士科技方面求证 了解到，万良渝已正式出任东风猛士科技CEO一职。 据了解，万良渝此前任东风猛士科技副总经理、CMO（首席制造官）。而在一周前的9月15日，东风猛 士科技原CEO曹东杰调任东风本田执行副总经理。曹东杰也是东风猛士科技首任CEO。 "这是一次期待已久的思想盛宴，更是一场关于智能越野与未来出行的深度对话。向中国最顶流的科技 企业取经，为猛士'越·山海、阅·不凡、悦·人生'的用户使命注入新动能。"万良渝在上述微博中表示，并 @了华为智能汽车解决方案BU CEO靳玉志。 靳玉志则"隔空"回复称："一起把真智能、真越野的极致体验，带给更多用户。" 万良渝履新首站即到访华为，也引发了业内对双方或进一步升级合作的关注。相关资料显示，2024年2 月22日，东风猛士科技与华为正式签署战略合作协议，双方推动实现各自领域的产业资源共 ...