摘要： 首月订单10432台，环比增长300%，七成消费者选择高配车型——当传统燃油车搭载鸿蒙智能座舱，市 场给出了超出预期的回应。 凤凰网科技《凤凰车研所》出品 2025年，在竞争白热化的汽车市场中，一款经典燃油车实现了令人瞩目的市场突破。日产天籁在搭载鸿 蒙座舱5后，首月销量即达到10432台，环比实现300%的增长。这一现象级表现背后，是鸿蒙智能座舱 为传统燃油车带来的价值重塑。 这场市场逆袭的起点在于2023年11月21日的广州车展。日产在此正式推出全球首款全系标配鸿蒙座舱5 的燃油车——天籁.鸿蒙座舱。该车型上市后，销量曲线呈现陡峭上升态势，清晰表明鸿蒙座舱的搭载 成为推动市场表现飞跃的核心变量。 价值跃升：从市场平移到价值引领 多屏无缝流转功能通过"一碰即连"的便捷操作，实现手机、手表等设备与车机的生态协同，使信息与服 务随人而动，彻底打破设备间的交互壁垒。 此外，笑脸抓拍、方言识别等个性化功能，进一步提升了用车体验的愉悦感与便捷性。这些以往仅在前 沿智能车型上才具备的体验，如今通过鸿蒙座舱，让燃油车用户也能享受"零落差"的智能便捷。 感官享受极致塑造 要深入理解鸿蒙座舱为天籁注入的全新价值，两个 ...

智通财经12月30日讯（记者 张屹鹏）当全球汽车行业行至深度变革期，外资车企在华正面临前所未有的挑战与机遇——产业 转型大势之下，如何打响"反击战"？此背景之下，与中国本土智能化供应商牵手，成为2025年汽车产业的一大趋势。 以宝马集团为代表，其三季度财报显示，今年前9个月宝马息税前利润为80.6亿欧元，同比下降16.2%；营业收入同比下降 5.6%，至约1000亿欧元；净利润同比下降6.8%，至57亿欧元。业界普遍认为，外资车企全球范围内盈利表现的持续下滑，与 在华销售疲软有直接关系。 中国汽车流通协会专家委员会成员李颜伟提供BBA最新销量数据显示，1-11月，宝马品牌在华累计销售52.8万辆，同比下滑 14.7%；奔驰累计销售51.8万辆，同比下滑18.7%；奥迪（包含一汽奥迪、上汽奥迪，奥迪进口车）在华销售51.8万辆，同比 下滑13.3%。 "（开放合作）既弥补了整车企业智能化的短板问题，又让科技企业'缺钱缺数据'、技术无法上车等问题得到解决。"在车百 会理事长张永伟看来，整车企业与零部件供应链企业、科技企业之间的合作是在智能化时代双赢且很有特色的发展模式。 "整车企业想在智能化领域快速建立起新的竞争 ...

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Core Insights - The automotive industry is transitioning from chaotic competition to a "survival of the fittest" phase, with significant changes highlighted at the 2025 Guangzhou Auto Show [1][3] - The rapid growth of new energy vehicle (NEV) sales is a key driver of this transformation, with NEV penetration in China exceeding 50% by 2025 [1][3] - The Guangzhou Auto Show showcased a strong emphasis on electric and intelligent vehicles, with nearly 60% of the 629 exhibited vehicles being NEVs [3] Industry Trends - The market is shifting from scale expansion to value cultivation, with a pronounced Matthew effect favoring stronger brands [1] - The collaboration between automotive companies and technology firms is becoming standard, indicating a new blueprint for high-quality development in the Chinese automotive market [3][7] Company Developments - GAC Group presented its "Panyu Action" anniversary report, emphasizing its integrated reform and transformation towards intelligence and electrification [3] - The "Wishing" series from GAC Trumpchi aims to address family users' needs for new energy travel, offering a comprehensive travel solution [5] Product Features - The "Wishing" series includes models like the Wishing S7, M8, and S9, targeting various market segments such as large SUVs and high-end MPVs [5] - The series is positioned to alleviate "range anxiety" with features like long-range capabilities and high-quality standards [6][9] Consumer Insights - The transition from a policy-driven "tasting period" to a user-value-driven "deep water zone" in the NEV market reflects changing consumer priorities [6] - The focus on "long range, high quality, and high resale value" aligns with current consumer demands, moving beyond mere technical specifications [9][13] Strategic Collaborations - GAC Trumpchi's partnerships with Huawei and CATL enhance its technological capabilities, addressing user demands for advanced smart features and extended range [7] - The "self-research + cooperation" model allows GAC Trumpchi to maintain manufacturing quality while gaining a competitive edge in smart and energy sectors [7][16] Market Positioning - GAC Trumpchi's emphasis on user-centric values and emotional resonance is crucial for building brand trust in a rational market [16] - The brand's success illustrates the importance of reliable technology, value alignment, and emotional connection in gaining consumer recognition [16]

Core Insights - During the "14th Five-Year Plan" period, Hubei's technological innovation capabilities have significantly improved, with major breakthroughs in key core technologies, and several indicators ranking among the top in the country, solidifying its position as the leader in Central China [1] - Lantu Motors, a high-end new energy brand from Hubei, is leveraging technological innovation to empower industrial upgrades, becoming a crucial player in the province's efforts to build a modern industrial system [1] - The launch of the Lantu Dreamer Mountain River, priced at 709,000 yuan, showcases Wuhan's strength in automotive manufacturing and marks Hubei's leadership in the development of high-end new energy brands [1] Product Launch and Features - The Lantu Dreamer Mountain River redefines luxury by integrating traditional Chinese cultural elements with modern industrial design, breaking away from Western luxury paradigms [3] - The vehicle is designed with top-tier safety standards, featuring a comprehensive safety system that includes 29 high-precision sensors and the Huawei QianKun intelligent driving ADS 4, which has successfully prevented over 40,000 potential collisions [5] - The Dreamer Mountain River also boasts an 800V intelligent hybrid system and 5C ultra-fast charging technology, allowing for a 200 km range in just 10 minutes of charging [5] Market Positioning and Strategy - Lantu Motors presented its "Three Flagships" at the auto show, including the Lantu Taishan, Lantu Dreamer, and Lantu Zhaiguang L, showcasing a comprehensive product range across MPV, SUV, and sedan categories [6] - The Lantu Taishan, positioned as a "new era flagship SUV," achieved over 10,000 pre-orders within 21 minutes of its launch, highlighting its market appeal [8] - The Taishan features advanced intelligent configurations, superior driving experience, and exceptional battery performance, addressing user concerns about range anxiety [10] Industry Collaboration and Future Outlook - The success of Lantu's flagship models reflects a broader transformation in the Chinese automotive industry, emphasizing collaboration over competition and fostering a shared ecosystem among brands [11][13] - The industry is moving towards a model of open cooperation, with companies like Huawei and Lantu working together to enhance technology sharing and standardization, positioning Chinese brands for global competitiveness [13] - The collective advancement of the industry signifies a shift from following to leading, with a focus on integrating intelligent technology and cultural aesthetics to elevate the "Made in China" brand on the global stage [13]

Core Viewpoint - Dongfeng Nissan has launched the new Tiida Hongmeng cockpit at the Guangzhou Auto Show, marking the first vehicle under its "oil-electric intelligence" strategy, with a price range of 139,900 to 167,900 yuan [1][2]. Group 1: Product Features - The new model features a variable compression turbocharged engine with a maximum power of 243 horsepower and can accelerate from 0 to 100 km/h in 6 seconds [3]. - The vehicle is equipped with the Hongmeng cockpit 5, which includes an AI-level voice assistant that supports fuzzy semantic recognition [3]. Group 2: User Service Innovations - Dongfeng Nissan has established the first dedicated sales channel model for fuel vehicles, called "Dingjiao Service," where each step from ordering to delivery and after-sales is managed by a professional team [4]. Group 3: New Energy Vehicles - The company also showcased its first pure electric vehicle, the N7, and its first plug-in hybrid sedan, the N6, at the auto show, marking Dongfeng Nissan's debut in the new energy vehicle section [5].

Core Insights - Lantu Motors has launched its new flagship four-seat MPV, the Lantu Dreamer Mountain River, at the 23rd Guangzhou International Auto Show, priced at 709,000 yuan, positioning itself in the high-end MPV market with advanced safety and luxury features [1][2] Group 1: Product Features - The Lantu Dreamer Mountain River is equipped with 21 intelligent safety assistance features, ensuring comprehensive active safety capabilities in various weather conditions and driving scenarios [1] - The vehicle features a full-separation intelligent cloud curtain for privacy, allowing for a "private meeting room" experience while maintaining communication efficiency [2] - It is the world's first four-seat MPV to utilize 800V intelligent super hybrid technology, with a 62.5 kWh battery that supports rapid charging from 20% to 80% in just 12 minutes [2] Group 2: Design and Luxury - The interior of the Lantu Dreamer Mountain River showcases natural materials and luxurious design elements, including 66 gold-plated decorations and a unique "Mountain River Cloud Couch" mode that transforms the seating area into a spacious bed [3] - The vehicle is equipped with a 50-inch IMAX screen and a high-end audio system, providing a premium entertainment experience [3] - Customization options, including exclusive color choices and VIN code personalization, enhance the luxury appeal of the vehicle [2][3] Group 3: Sales Performance - In October, Lantu Motors achieved a record delivery volume of 17,218 vehicles, marking a historical high for the brand and a nine-month consecutive increase [4] - Cumulative sales from January to October saw an 82% year-on-year growth, driven by the strong performance of its three flagship products [4]

Core Viewpoint - The launch of the Lantu Taishan marks a significant step for Lantu Motors as it aims to establish itself in the high-end SUV market, leveraging advanced technology and design to compete with luxury brands [1][4][9]. Group 1: Product Features - Lantu Taishan is equipped with Huawei's latest ADS 4 laser driving system, enhancing its intelligent driving capabilities beyond human performance [3][6]. - The vehicle features a 13L dual-door intelligent climate control box, 32-speaker sound system, and a 21.4-inch 3K entertainment ceiling screen, aligning its comfort features with luxury vehicles priced over one million [3][6]. - It is the first SUV globally to adopt the 800V Lanhai intelligent hybrid system, offering a pure electric range of 350 kilometers and a comprehensive range exceeding 1400 kilometers [6][9]. Group 2: Market Positioning - The launch of Lantu Taishan signifies the establishment of a complete flagship product lineup, enhancing Lantu's competitive stance against domestic and international luxury brands [4][9]. - Lantu Motors has achieved an 82% year-on-year increase in cumulative deliveries from January to October this year, indicating strong market demand [9]. - The company has improved its gross margin from 8.3% in 2022 to 21.0% in 2024, positioning itself as the second-highest in the new energy vehicle sector [9]. Group 3: Safety and Technology - Lantu Taishan features a comprehensive safety system with a full-dimensional collision avoidance system and advanced passive safety measures, including a 2200MPa door ring and nine airbags [7][9]. - The vehicle's design incorporates a three-chamber air suspension and rear-wheel steering, enhancing both stability and maneuverability [6][9]. Group 4: Pricing and Variants - The Lantu Taishan is available in four versions: Max, Max+, Ultra, and Black Warrior, with official prices ranging from 379,900 to 509,900 yuan, including promotional benefits valued at 48,000 yuan [10].

Core Insights - Huawei QianKun officially launched the "Qijing" brand in collaboration with GAC Group, marking a shift in its automotive intelligence strategy from isolated breakthroughs to a comprehensive ecosystem approach [1] - The introduction of the "Yijing" brand by Dongfeng Motor simultaneously highlights the growing trend of smart vehicle integration in the automotive industry [1] Market Dynamics - The global smart vehicle market is undergoing significant transformation, with the penetration rate of new energy vehicles exceeding 48% and expected to surpass 50% by 2025 [3] - The installation rate of L2 and above advanced driver-assistance systems (ADAS) in new energy passenger vehicles reached 77.8% in the first four months of this year, indicating a strong consumer demand for smart features [3] - 71.9% of consumers prioritize smart cockpit features when purchasing vehicles, while 69.3% focus on in-car interaction experiences [3] Competitive Landscape - The Chinese automotive industry faces urgent challenges in maintaining its competitive edge in smart technology, as other countries are also advancing in core intelligent technologies [4] - The development paths for smart technology in China include focusing on higher-level autonomous driving and shifting core competencies towards AI and smart solutions [4] Strategic Partnerships - The "Jing" series brands represent a critical link in Huawei QianKun's transition from technology to commercial application, allowing automotive partners to define branding and product design while Huawei provides core technology [7] - This partnership model reduces the barriers for traditional automakers to embrace smart technology, facilitating a collaborative approach to innovation [9] Technological Integration - Huawei's approach emphasizes a unified technology base, allowing automakers to focus on their strengths while leveraging Huawei's advanced solutions [10][11] - The collaboration aims to enhance the competitive capabilities of automakers by providing them with essential technological support and methodologies [10][11] Consumer Impact - The introduction of the "Jing" series is expected to enhance market recognition and consumer trust, enabling brands to achieve sales breakthroughs [13] - The anticipated launch of GAC's "Qijing" and Dongfeng's "Yijing" models will incorporate Huawei's intelligent solutions, potentially increasing product value and consumer satisfaction [15] Ecosystem Development - The "Jing" and "Jie" brands represent a strategic expansion of Huawei QianKun's market coverage, allowing for a more granular approach to consumer needs [17] - The dual-brand strategy aims to create a comprehensive ecosystem that supports various market segments and enhances the overall user experience [25] Future Outlook - Huawei QianKun's strategy is designed to maximize the value of its technological investments, with a projected R&D expenditure of over 100 billion in 2024 alone [15] - The cumulative mileage of 58.11 billion kilometers from various models demonstrates the effectiveness of Huawei's technology and its potential to accelerate the industry's shift towards smart connectivity [22]