Core Viewpoint - JD.com has launched the innovative "Qixian Meishi MALL," which integrates quality dining and delivery services, aiming to enhance the restaurant industry's operational efficiency and customer experience through supply chain innovations [1][9]. Group 1: Business Model and Strategy - Qixian Meishi MALL spans 2,300 square meters and attracts over 20,000 daily visitors, comparable to larger shopping centers [1]. - The mall features 30 dining brands, including traditional Chinese brands and popular local snacks, focusing on a "quality dine-in + quality delivery" model [2][9]. - JD.com emphasizes supply chain optimization as the core of its business strategy, aiming to reduce costs for restaurant partners and enhance their growth potential [1][10]. Group 2: Quality Control and Customer Experience - The mall implements a strict quality control system, requiring participating restaurants to use live kitchen streaming and meet specific standards for entry [2]. - A dual evaluation system integrates offline dining experiences with online delivery ratings, enhancing consumer trust and driving demand for delivery services [3][2]. - The interactive coffee experience at Qixian Meishi MALL allows customers to customize their drinks while engaging with baristas in real-time, showcasing the mall's focus on enhancing customer engagement [3]. Group 3: Performance Metrics - The introduction of Qixian Meishi MALL has led to significant sales increases for participating brands, with some reporting sales growth of 2-3 times compared to pre-opening figures [4][6]. - For example, Le Shou Yufang sold 1,800 ducks in one week, equivalent to a month's sales at other locations [4]. - The mall's innovative approach has resulted in a 3-5 times increase in revenue for brands that have adapted their business models to fit the new environment [6][7]. Group 4: Supply Chain and Cost Efficiency - The partnership with JD.com allows brands to significantly reduce their operational costs, with initial investment requirements dropping from 3 million to 200,000 yuan [8]. - JD.com provides logistical support, ensuring fresh ingredients are delivered quickly, which alleviates inventory pressures for restaurant operators [8][9]. - The supply chain model not only supports restaurant operations but also aims to enhance overall profitability by leveraging JD.com's extensive ecosystem [9][10].