不仅京华茶业，在位于北京前门大街的六必居博物馆内，一群年轻人正围着明代传承下来的酱缸拍照打 卡，而这与酱园六必居的创新有着分不开的关系。除了六必居与三元食品公司合作，在南锣鼓巷"北京 市牛奶公司"专卖店现制现售双品牌联名产品二八酱奶茶和二八酱酸奶昔之外，六必居还将二八酱应用 到零食、烘焙、豆制品、茶饮等多个领域，开辟更广市场空间。 拓展渠道方面，在线上，六必居加快数字化布局，逐步形成了以天猫、京东、拼多多、抖音、快手等平 台为主的销售网络，实现了主流线上渠道全覆盖，电商销售额自2020年以来整体翻了3倍。在线下，六 必居与京东七鲜美食MALL联手在哈尔滨开设六必居创新首店，提供传统酱菜和创新的龙门醋饮、黑蒜 冰淇淋、二八酱系列新品。 同样，始创于1669年的中华老字号王致和亦在守正创新的路上。北京商报记者了解到，王致和已实现工 艺突破，推出全豆减盐腐乳系列产品，产品盐含量较传统红腐乳降低40%以上，实现了"减盐不减味"。 不仅如此，王致和还拓展"食药同源"新赛道，并通过智能制造升级，攻克行业技术难题等举措不断创 新。 除此之外，提到豆腐，始创于1956年的"白玉"可谓颇有发言权。产品上，针对现代消费需求，白玉 ...

北京商报讯（记者 张天元）一批老字号正在焕发新活力。9月25日，北京商报记者了解到，中华老字号京华茶业旗下新中式茶饮品牌"京华飘雪"故宫东华门 店正式开业，售卖茶饮产品的同时，还提供茶风味冰淇淋和即饮茶饮料等产品。其相关负责人表示，公司深耕优化线下网点，构建全渠道营销网络，建立了 以北京为中心，辐射华北、东北、西北、华南等地区的营销网络；并对门店进行精简与优化，积极拓展加盟店开发。 据介绍，京华茶业是北京首农食品集团有限公司所属北京糖业烟酒集团有限公司全资子企业。京华茶业前身可追溯至1950年，公司以茶叶经营、茶叶专业市 场运营为主营业务，拥有新中国第一批茶叶类注册商标"京华"品牌，是第一批中华老字号企业。同时，京华茶业建立了从茶园到茶桌的全产业链条。在福 建、安徽、浙江、湖北、四川、广西、云南、贵州等18个省份的茶叶主产区建有合作基地，包括福建武夷山地区的千亩高山有机茶园等，在北京拥有独立的 生产加工基地和仓储配送中心。 不仅是京华茶业，在位于北京前门大街的六必居博物馆内，一群年轻人正围着明代传承下来的酱缸拍照打卡，而这与酱园六必居的创新有着分不开的关系。 除了六必居与三元食品公司合作，在南锣鼓巷"北京市牛 ...

Core Insights - JD's Qixian Food Mall has achieved explosive growth, with offline foot traffic increasing over 3 times and nearly 100% shopping conversion rate within two months of opening [1][2] - The project has successfully attracted a younger demographic, shifting the user profile from primarily 40-50 years old to 20-40 years old, demonstrating the effectiveness of its diverse offerings [2][3] - The introduction of innovative features like "cross-store selection" has significantly enhanced user experience and operational efficiency, with over 50% of delivery users utilizing this function [3][4] Group 1 - Qixian Food Mall has become a new landmark in Harbin, attracting not only local residents but also visitors from surrounding areas [2][3] - The project has successfully integrated traditional brands with trendy offerings, creating a complementary ecosystem that enhances customer engagement [2][4] - The "100% kitchen live streaming" initiative has increased consumer trust by ensuring transparency in food preparation and hygiene [3][5] Group 2 - The business model emphasizes a dual focus on quality dining and delivery, addressing consumer concerns about food safety and operational efficiency [5][6] - JD's supply chain innovations have enabled significant operational improvements, such as faster delivery times and reduced inventory pressure for partner brands [6][7] - The Qixian Food Mall has set ambitious expansion plans, targeting over 10 cities for future openings, with a focus on high-consumption areas [8][9] Group 3 - The collaboration between Qixian Food Mall and Qixian Kitchen aims to enhance the overall dining experience by offering a wider range of price points and product offerings [10][11] - The project is positioned as a model for integrating traditional food culture with modern digital solutions, aiming to elevate local cuisine to a national level [11] - The success of Qixian Food Mall serves as a proof of concept for JD's long-term strategy in the food and beverage sector, focusing on sustainable growth through supply chain efficiency [7][11]

Core Insights - JD's first dining infrastructure brand, Qixian Food Mall, opened on June 18 in Harbin, showcasing an innovative layout in the local lifestyle sector with a "quality dine-in + quality takeout" model [1] Group 1: Performance Metrics - Qixian Food Mall's opening attracted significant foot traffic, with offline customer flow increasing over 3 times and a near 100% shopping rate, benefiting over 30 restaurant brands [3] - The mall's innovative offerings, such as the "cross-store selection" feature, have led to a 100% increase in online takeout orders since opening [5] Group 2: Business Model and Innovations - The introduction of "100% kitchen live streaming" allows consumers to view kitchen operations in real-time, enhancing transparency and trust [5] - Qixian Food Mall supports merchants by fully opening its supply chain, allowing them to procure ingredients at lower costs and reducing operational burdens [7] Group 3: Future Expansion Plans - Following the success in Harbin, Qixian Food Mall plans to expand to over 10 cities, including Beijing and Xi'an, with a strategy to open multiple stores in each city [7]

Core Insights - JD.com has launched the innovative "Qixian Meishi MALL," a 2,300 square meter food complex that attracts over 20,000 daily visitors, comparable to larger shopping centers [1] - The MALL features 30 dining brands, including traditional Chinese brands and trendy snacks, and aims to enhance the restaurant industry's supply chain efficiency [1][12] - JD.com emphasizes a "quality dine-in + quality takeout" model, ensuring high standards through live kitchen broadcasts and a dual evaluation system for both dine-in and delivery services [2][4] Company Developments - The MALL has successfully transformed brands like Coffee Bear and Leshou Yufang from B2B suppliers to consumer-facing retail brands, achieving significant sales growth [5][6] - Coffee Bear has reached an average daily sales of 300 cups, with monthly sales exceeding twice that of leading coffee chains [5] - Leshou Yufang has seen a sales increase of 2-3 times since opening, selling 1,800 ducks in a week, which is equivalent to a month's sales at other locations [6][7] Industry Trends - The MALL has become a new landmark in Harbin, driving innovation among participating brands, such as the launch of the popular "Erba Sauce Milk Tea" by Liu Biju [7] - Brands are adapting to consumer preferences by optimizing their offerings and reducing operational costs, with some reducing their store sizes and menu prices significantly [8][9] - The collaboration with JD.com allows brands to leverage advanced supply chain solutions, reducing initial investment costs from 3 million to 200,000 yuan [11][12] Supply Chain Strategy - JD.com focuses on enhancing supply chain efficiency, which is a core advantage of the company, by providing logistical support and reducing costs for restaurant partners [13][14] - The MALL's model aims to create a win-win situation for merchants, consumers, and delivery personnel by optimizing the supply chain and improving service quality [12][14] - The integration of digital technology in the supply chain is expected to enhance food preparation and delivery efficiency, contributing to the overall success of the MALL [14]

Core Insights - JD.com has launched a new food delivery service, JD Takeout, which has gained significant traction since its inception on March 1, 2023, with a zero-commission model and employee benefits attracting many merchants [3][11] - The Seven Fresh Food MALL, a hybrid of offline dining and online delivery, opened on June 18, 2023, and has quickly become a popular destination, generating over 20,000 daily foot traffic and tripling its growth [3][8] - The integration of quality dining and delivery services at Seven Fresh Food MALL has established a new standard in the restaurant industry, focusing on supply chain innovation and cost reduction for merchants [4][13] Group 1: Business Model and Strategy - The Seven Fresh Food MALL combines over 30 dining brands, including traditional and trendy options, creating a unique culinary experience that appeals to both locals and tourists [3][4] - Merchants at the MALL benefit from JD's supply chain capabilities, which have significantly reduced their operational costs, allowing them to focus on quality and customer experience [11][12] - The MALL's model encourages cross-store ordering, enhancing customer convenience and increasing overall sales for participating brands [5][9] Group 2: Merchant Success Stories - Coffee Bear, a brand under the Microcosm Group, has successfully transitioned from B2B to B2C, achieving an average daily sales of 300 cups, which is double the sales of leading coffee chains [5][6] - Le Shou Yufang, a duck brand, reported a sales increase of 2-3 times after joining the MALL, selling 1,800 ducks in a week, equivalent to a month's sales at other locations [6][8] - The MALL has facilitated the launch of new products, such as the popular Erba Sauce Milk Tea, which has become a local sensation, driving additional sales for the brand [8][9] Group 3: Supply Chain and Operational Efficiency - JD's supply chain has enabled merchants to reduce their initial investment from 3 million to 200,000 yuan, allowing for a more agile business model [11][12] - The integration of real-time kitchen streaming and a dual evaluation system enhances transparency and quality control for both dine-in and delivery services [4][5] - The MALL's operational model has led to a significant increase in efficiency, with some brands reporting sales growth of 3-5 times after adopting a smaller footprint and streamlined processes [9][11]

Core Insights - JD.com has launched the innovative "Qixian Meishi MALL," a 2,300 square meter food complex that attracts over 20,000 daily visitors, comparable to larger shopping centers [1] - The MALL features 30 dining brands, including traditional Chinese brands and trendy snacks, and aims to enhance the restaurant industry's supply chain efficiency [1][12] - JD.com emphasizes a "quality dining + quality delivery" model, ensuring high standards through live kitchen broadcasts and a dual evaluation system for both dine-in and delivery services [3][4] Group 1: Business Model and Strategy - The MALL integrates both dine-in and delivery services, allowing customers to order from multiple brands simultaneously, enhancing consumer experience and driving demand [3][5] - JD.com’s supply chain innovations help restaurants reduce costs and improve efficiency, with some brands reporting sales increases of 2-3 times after joining the MALL [5][10] - The MALL is positioned as a unique dining destination rather than a typical food street, aiming for deeper collaboration with restaurant partners to drive product innovation and operational upgrades [11][12] Group 2: Brand Performance and Consumer Engagement - Brands like Coffee Bear and Leshou Yufang have successfully transitioned from B2B to B2C, achieving significant sales growth and consumer engagement through interactive experiences [5][6] - The introduction of new products, such as the "Erba Sauce Milk Tea," has led to strong sales performance, with some items becoming local bestsellers [6][8] - The MALL's design and operational strategies have resulted in increased efficiency, with some brands reporting sales per square meter that are 7-8 times higher than traditional models [7][10] Group 3: Supply Chain and Operational Efficiency - JD.com provides comprehensive support in supply chain management, allowing brands to operate with minimal inventory and reduced upfront costs [10][11] - The MALL leverages digital technology to enhance order fulfillment and inventory management, contributing to improved operational efficiency for participating brands [13] - The focus on supply chain optimization is expected to create long-term value for both JD.com and its restaurant partners, fostering a win-win scenario for all stakeholders involved [11][12]

Core Viewpoint - JD.com has launched the innovative "Qixian Meishi MALL," which integrates quality dining and delivery services, aiming to enhance the restaurant industry's operational efficiency and customer experience through supply chain innovations [1][9]. Group 1: Business Model and Strategy - Qixian Meishi MALL spans 2,300 square meters and attracts over 20,000 daily visitors, comparable to larger shopping centers [1]. - The mall features 30 dining brands, including traditional Chinese brands and popular local snacks, focusing on a "quality dine-in + quality delivery" model [2][9]. - JD.com emphasizes supply chain optimization as the core of its business strategy, aiming to reduce costs for restaurant partners and enhance their growth potential [1][10]. Group 2: Quality Control and Customer Experience - The mall implements a strict quality control system, requiring participating restaurants to use live kitchen streaming and meet specific standards for entry [2]. - A dual evaluation system integrates offline dining experiences with online delivery ratings, enhancing consumer trust and driving demand for delivery services [3][2]. - The interactive coffee experience at Qixian Meishi MALL allows customers to customize their drinks while engaging with baristas in real-time, showcasing the mall's focus on enhancing customer engagement [3]. Group 3: Performance Metrics - The introduction of Qixian Meishi MALL has led to significant sales increases for participating brands, with some reporting sales growth of 2-3 times compared to pre-opening figures [4][6]. - For example, Le Shou Yufang sold 1,800 ducks in one week, equivalent to a month's sales at other locations [4]. - The mall's innovative approach has resulted in a 3-5 times increase in revenue for brands that have adapted their business models to fit the new environment [6][7]. Group 4: Supply Chain and Cost Efficiency - The partnership with JD.com allows brands to significantly reduce their operational costs, with initial investment requirements dropping from 3 million to 200,000 yuan [8]. - JD.com provides logistical support, ensuring fresh ingredients are delivered quickly, which alleviates inventory pressures for restaurant operators [8][9]. - The supply chain model not only supports restaurant operations but also aims to enhance overall profitability by leveraging JD.com's extensive ecosystem [9][10].

Core Insights - The article highlights the transformation of traditional brands in Beijing, particularly the "Beijing Milk Company," into experiential consumption spaces that attract younger consumers and create a cultural connection [1][2][13] Company Overview - The "Beijing Milk Company" has become a popular destination for both locals and tourists, featuring interactive experiences such as self-made ice cream and fresh milk [2][6] - The store aims to evoke childhood memories while establishing a deeper connection with younger consumers through its offerings [6][13] Consumer Experience - Customers can engage in hands-on activities like making their own ice cream, with incentives for achieving certain heights [4][8] - The store utilizes automated technology for coffee preparation, enhancing the interactive experience [8] - The product range includes both traditional items and innovative offerings, such as unique yogurt and milk tea [8][13] Market Trends - Traditional brands are evolving from merely selling products to providing comprehensive experiences that blend culture, social interaction, and modern technology [9][15] - The article notes a broader trend among Beijing's old brands to innovate and attract younger demographics through experiential retail [9][14] Strategic Initiatives - The "Beijing Milk Company" plans to open additional locations in various strategic areas, including transportation hubs and shopping centers, to expand its market presence [13][16] - The Beijing government is actively supporting the development of old brands through policies aimed at innovation and cultural preservation, with a target for the total scale of old brand enterprises to reach 200 billion yuan by 2025 [16]

Group 1 - The core viewpoint emphasizes the need for traditional brands, especially "time-honored" brands, to innovate and adapt to modern consumer preferences while maintaining their cultural heritage [1] - The National Development and Reform Commission's measures aim to leverage the consumption potential of traditional brands and intangible cultural heritage to support stable consumption growth [1][4] - The "Guochao" brand vitality is encouraged through innovative scenarios and integrated products to attract younger consumers [1][4] Group 2 - San Yuan Dairy, established in 1956, is transforming by opening direct experience stores and entering the beverage market to align with new consumption trends [4][5] - The reopening of the "Beijing Milk Company" brand features interactive and social consumption experiences, moving from mere product sales to experiential engagement [5][6] - Innovative products like the "Erba Sauce Milk Tea," which combines traditional flavors with modern beverage trends, reflect a strategy to connect with younger consumers [7][8] Group 3 - Experts suggest that the transformation of time-honored brands should focus on systemic innovation around content, experience, and channels rather than superficial changes [8][9] - San Yuan Dairy is modernizing its operations through digital factory construction and the development of sub-brands that integrate intangible cultural heritage with new retail scenarios [8][9] - The competition among traditional brands is shifting from historical prestige to effective transformation capabilities [9] Group 4 - The "Beijing North Shore Market" initiative by Fangshan Tea House and Beihai Park aims to revitalize intangible cultural heritage through innovative experiences and cross-industry collaborations [11][12] - The market combines various cultural elements to create immersive experiences that engage consumers and promote cultural heritage [11][12][13] - The approach includes breaking down intangible cultural heritage into accessible experiences that encourage consumer participation and sharing [13][14] Group 5 - Wu Yutai, a time-honored tea brand, is exploring a "tea+" model that integrates tea with various products and experiences to attract younger consumers [18][19] - The new store concept combines tea with baked goods and coffee, creating a multi-functional space that enhances consumer engagement [19][20] - The brand's ongoing efforts to modernize its offerings and marketing strategies reflect a commitment to connecting with the younger generation [21][22] Group 6 - Fangzhuan Factory No. 69 is innovating by introducing a "炸酱面" (fried sauce noodles) ice cream, which creatively reinterprets traditional flavors to appeal to modern consumers [26][27] - The product's success is attributed to effective social media marketing and a strong connection with younger consumers, leading to significant sales growth [27][28] - The brand is also enhancing its operational model by optimizing service processes and training staff to improve customer experiences [29][30]