北京商报讯（记者 张天元）10月17日，北京商报记者了解到，第七届六必居酱菜文化美食节、探味600年国风文化市集在西外文化休闲广场举行。据介绍， 本次活动由北京六必居食品有限公司和展览路街道办事处联合主办，北京首农食品集团有限公司、北京市调味品协会支持，市集以"潮探非遗味，酱香六百 年"为主题，将持续至10月19日晚20:00。 北京商报记者在现场看到，六必居的二八酱奶茶、二八酱冰淇淋、二八酱奶昔等一系列创新跨界美食出现在市集，同时，在六必居特展区，醇厚的"散打二 八酱"和"散打酱油"吸引了众多消费者排起长队。另外，市集汇聚了多家老字号，包括全聚德、王致和、百花等共计二十余家品牌，据统计，活动不仅直接 拉动了场内二十余家品牌的销售额，还有效带动了西外文化休闲广场乃至周边商圈的客流与消费。 ...

Core Insights - A number of time-honored brands are revitalizing their operations, with 京华茶业 launching a new tea beverage brand "京华飘雪" in the Forbidden City, offering a range of tea products and ice cream [1][3] - 京华茶业, a subsidiary of 北京首农食品集团, has a history dating back to 1950 and operates a full industry chain from tea cultivation to sales, with partnerships across 18 provinces in China [3] - 六必居 is innovating by collaborating with 三元食品 to create new products and expanding its digital sales channels, achieving a threefold increase in e-commerce sales since 2020 [4][5] - 王致和 has introduced a low-salt fermented bean curd product, reducing salt content by over 40%, while also exploring new markets through smart manufacturing [4] - 白玉 is expanding its product lines and sales channels, achieving significant sales growth in premium supermarkets and online platforms, with a 150% increase in online sales in 2022 [5] Company Strategies - 京华茶业 is focusing on optimizing offline outlets and building a comprehensive marketing network across various regions in China [1] - 六必居 is enhancing its digital presence and has established a sales network covering major online platforms, while also opening innovative physical stores [4] - 王致和 is pursuing innovation through product development and technological upgrades to address industry challenges [4] - 白玉 is diversifying its product offerings to meet modern consumer demands and expanding its distribution channels to include premium supermarkets and online platforms [5] Cultural and Market Trends - The cultural heritage of these time-honored brands serves as a foundation for their innovation, with products being reinterpreted for modern consumers [6] - The transformation of traditional products into contemporary offerings is a key strategy for engaging younger consumers [6] - The ongoing journey of innovation for these brands is aimed at transitioning from "old classics" to "new classics" [6]

Group 1: Company Innovations - The traditional brand Jinghua Tea has launched a new tea beverage brand "Jinghua Piaoxue" in the Forbidden City, offering tea drinks, tea-flavored ice cream, and ready-to-drink tea products, while optimizing its offline network and expanding franchise development [1] - Liu Biju has collaborated with Sanyuan Foods to create co-branded products like "Erba Sauce Milk Tea" and "Erba Sauce Yogurt Shake," and has expanded the application of its sauce into snacks, baking, and tea drinks [2][5] - Wang Zhihuo has introduced a low-salt fermented bean curd series with over 40% less salt than traditional products, while also exploring the "food and medicine integration" market and upgrading through smart manufacturing [5] - Baiyu has developed new product lines such as hand-pulled tofu and new-style fresh bean curd, and has collaborated with Liu Biju to launch cross-border products, achieving sales of over 4 million yuan for certain items [5][6] Group 2: Market Expansion and Sales Channels - Liu Biju has accelerated its digital transformation, achieving a threefold increase in e-commerce sales since 2020, and has opened an innovative store in Harbin in partnership with JD Seven Fresh [5] - Baiyu has expanded its sales channels from traditional markets to premium supermarkets, with sales in 7FRESH being three times that of ordinary brands, and has opened 60 new specialty stores in Beijing [6] - Baiyu's online sales have seen a 150% year-on-year increase in 2022, supported by a logistics system covering over 2,500 points in the Beijing-Tianjin-Hebei region [6] Group 3: Cultural Heritage and Consumer Engagement - The innovation of traditional brands is rooted in cultural heritage, with products like low-salt pickles and ready-to-eat bean curd being reinterpreted for modern consumers [6] - The transformation of traditional brands involves a comprehensive channel strategy, connecting deeply with consumers, especially younger demographics, through both offline experiences and online platforms [6] - The commitment to cultural transmission, product innovation, and channel transformation is seen as a continuous journey for traditional brands, aiming to evolve from "old classics" to "new classics" [6]

Core Insights - JD's Qixian Food Mall has achieved explosive growth, with offline foot traffic increasing over 3 times and nearly 100% shopping conversion rate within two months of opening [1][2] - The project has successfully attracted a younger demographic, shifting the user profile from primarily 40-50 years old to 20-40 years old, demonstrating the effectiveness of its diverse offerings [2][3] - The introduction of innovative features like "cross-store selection" has significantly enhanced user experience and operational efficiency, with over 50% of delivery users utilizing this function [3][4] Group 1 - Qixian Food Mall has become a new landmark in Harbin, attracting not only local residents but also visitors from surrounding areas [2][3] - The project has successfully integrated traditional brands with trendy offerings, creating a complementary ecosystem that enhances customer engagement [2][4] - The "100% kitchen live streaming" initiative has increased consumer trust by ensuring transparency in food preparation and hygiene [3][5] Group 2 - The business model emphasizes a dual focus on quality dining and delivery, addressing consumer concerns about food safety and operational efficiency [5][6] - JD's supply chain innovations have enabled significant operational improvements, such as faster delivery times and reduced inventory pressure for partner brands [6][7] - The Qixian Food Mall has set ambitious expansion plans, targeting over 10 cities for future openings, with a focus on high-consumption areas [8][9] Group 3 - The collaboration between Qixian Food Mall and Qixian Kitchen aims to enhance the overall dining experience by offering a wider range of price points and product offerings [10][11] - The project is positioned as a model for integrating traditional food culture with modern digital solutions, aiming to elevate local cuisine to a national level [11] - The success of Qixian Food Mall serves as a proof of concept for JD's long-term strategy in the food and beverage sector, focusing on sustainable growth through supply chain efficiency [7][11]

Core Insights - JD's first dining infrastructure brand, Qixian Food Mall, opened on June 18 in Harbin, showcasing an innovative layout in the local lifestyle sector with a "quality dine-in + quality takeout" model [1] Group 1: Performance Metrics - Qixian Food Mall's opening attracted significant foot traffic, with offline customer flow increasing over 3 times and a near 100% shopping rate, benefiting over 30 restaurant brands [3] - The mall's innovative offerings, such as the "cross-store selection" feature, have led to a 100% increase in online takeout orders since opening [5] Group 2: Business Model and Innovations - The introduction of "100% kitchen live streaming" allows consumers to view kitchen operations in real-time, enhancing transparency and trust [5] - Qixian Food Mall supports merchants by fully opening its supply chain, allowing them to procure ingredients at lower costs and reducing operational burdens [7] Group 3: Future Expansion Plans - Following the success in Harbin, Qixian Food Mall plans to expand to over 10 cities, including Beijing and Xi'an, with a strategy to open multiple stores in each city [7]

Core Insights - JD.com has launched the innovative "Qixian Meishi MALL," a 2,300 square meter food complex that attracts over 20,000 daily visitors, comparable to larger shopping centers [1] - The MALL features 30 dining brands, including traditional Chinese brands and trendy snacks, and aims to enhance the restaurant industry's supply chain efficiency [1][12] - JD.com emphasizes a "quality dine-in + quality takeout" model, ensuring high standards through live kitchen broadcasts and a dual evaluation system for both dine-in and delivery services [2][4] Company Developments - The MALL has successfully transformed brands like Coffee Bear and Leshou Yufang from B2B suppliers to consumer-facing retail brands, achieving significant sales growth [5][6] - Coffee Bear has reached an average daily sales of 300 cups, with monthly sales exceeding twice that of leading coffee chains [5] - Leshou Yufang has seen a sales increase of 2-3 times since opening, selling 1,800 ducks in a week, which is equivalent to a month's sales at other locations [6][7] Industry Trends - The MALL has become a new landmark in Harbin, driving innovation among participating brands, such as the launch of the popular "Erba Sauce Milk Tea" by Liu Biju [7] - Brands are adapting to consumer preferences by optimizing their offerings and reducing operational costs, with some reducing their store sizes and menu prices significantly [8][9] - The collaboration with JD.com allows brands to leverage advanced supply chain solutions, reducing initial investment costs from 3 million to 200,000 yuan [11][12] Supply Chain Strategy - JD.com focuses on enhancing supply chain efficiency, which is a core advantage of the company, by providing logistical support and reducing costs for restaurant partners [13][14] - The MALL's model aims to create a win-win situation for merchants, consumers, and delivery personnel by optimizing the supply chain and improving service quality [12][14] - The integration of digital technology in the supply chain is expected to enhance food preparation and delivery efficiency, contributing to the overall success of the MALL [14]

Core Insights - JD.com has launched a new food delivery service, JD Takeout, which has gained significant traction since its inception on March 1, 2023, with a zero-commission model and employee benefits attracting many merchants [3][11] - The Seven Fresh Food MALL, a hybrid of offline dining and online delivery, opened on June 18, 2023, and has quickly become a popular destination, generating over 20,000 daily foot traffic and tripling its growth [3][8] - The integration of quality dining and delivery services at Seven Fresh Food MALL has established a new standard in the restaurant industry, focusing on supply chain innovation and cost reduction for merchants [4][13] Group 1: Business Model and Strategy - The Seven Fresh Food MALL combines over 30 dining brands, including traditional and trendy options, creating a unique culinary experience that appeals to both locals and tourists [3][4] - Merchants at the MALL benefit from JD's supply chain capabilities, which have significantly reduced their operational costs, allowing them to focus on quality and customer experience [11][12] - The MALL's model encourages cross-store ordering, enhancing customer convenience and increasing overall sales for participating brands [5][9] Group 2: Merchant Success Stories - Coffee Bear, a brand under the Microcosm Group, has successfully transitioned from B2B to B2C, achieving an average daily sales of 300 cups, which is double the sales of leading coffee chains [5][6] - Le Shou Yufang, a duck brand, reported a sales increase of 2-3 times after joining the MALL, selling 1,800 ducks in a week, equivalent to a month's sales at other locations [6][8] - The MALL has facilitated the launch of new products, such as the popular Erba Sauce Milk Tea, which has become a local sensation, driving additional sales for the brand [8][9] Group 3: Supply Chain and Operational Efficiency - JD's supply chain has enabled merchants to reduce their initial investment from 3 million to 200,000 yuan, allowing for a more agile business model [11][12] - The integration of real-time kitchen streaming and a dual evaluation system enhances transparency and quality control for both dine-in and delivery services [4][5] - The MALL's operational model has led to a significant increase in efficiency, with some brands reporting sales growth of 3-5 times after adopting a smaller footprint and streamlined processes [9][11]

Core Insights - JD.com has launched the innovative "Qixian Meishi MALL," a 2,300 square meter food complex that attracts over 20,000 daily visitors, comparable to larger shopping centers [1] - The MALL features 30 dining brands, including traditional Chinese brands and trendy snacks, and aims to enhance the restaurant industry's supply chain efficiency [1][12] - JD.com emphasizes a "quality dining + quality delivery" model, ensuring high standards through live kitchen broadcasts and a dual evaluation system for both dine-in and delivery services [3][4] Group 1: Business Model and Strategy - The MALL integrates both dine-in and delivery services, allowing customers to order from multiple brands simultaneously, enhancing consumer experience and driving demand [3][5] - JD.com’s supply chain innovations help restaurants reduce costs and improve efficiency, with some brands reporting sales increases of 2-3 times after joining the MALL [5][10] - The MALL is positioned as a unique dining destination rather than a typical food street, aiming for deeper collaboration with restaurant partners to drive product innovation and operational upgrades [11][12] Group 2: Brand Performance and Consumer Engagement - Brands like Coffee Bear and Leshou Yufang have successfully transitioned from B2B to B2C, achieving significant sales growth and consumer engagement through interactive experiences [5][6] - The introduction of new products, such as the "Erba Sauce Milk Tea," has led to strong sales performance, with some items becoming local bestsellers [6][8] - The MALL's design and operational strategies have resulted in increased efficiency, with some brands reporting sales per square meter that are 7-8 times higher than traditional models [7][10] Group 3: Supply Chain and Operational Efficiency - JD.com provides comprehensive support in supply chain management, allowing brands to operate with minimal inventory and reduced upfront costs [10][11] - The MALL leverages digital technology to enhance order fulfillment and inventory management, contributing to improved operational efficiency for participating brands [13] - The focus on supply chain optimization is expected to create long-term value for both JD.com and its restaurant partners, fostering a win-win scenario for all stakeholders involved [11][12]

Core Viewpoint - JD.com has launched the innovative "Qixian Meishi MALL," which integrates quality dining and delivery services, aiming to enhance the restaurant industry's operational efficiency and customer experience through supply chain innovations [1][9]. Group 1: Business Model and Strategy - Qixian Meishi MALL spans 2,300 square meters and attracts over 20,000 daily visitors, comparable to larger shopping centers [1]. - The mall features 30 dining brands, including traditional Chinese brands and popular local snacks, focusing on a "quality dine-in + quality delivery" model [2][9]. - JD.com emphasizes supply chain optimization as the core of its business strategy, aiming to reduce costs for restaurant partners and enhance their growth potential [1][10]. Group 2: Quality Control and Customer Experience - The mall implements a strict quality control system, requiring participating restaurants to use live kitchen streaming and meet specific standards for entry [2]. - A dual evaluation system integrates offline dining experiences with online delivery ratings, enhancing consumer trust and driving demand for delivery services [3][2]. - The interactive coffee experience at Qixian Meishi MALL allows customers to customize their drinks while engaging with baristas in real-time, showcasing the mall's focus on enhancing customer engagement [3]. Group 3: Performance Metrics - The introduction of Qixian Meishi MALL has led to significant sales increases for participating brands, with some reporting sales growth of 2-3 times compared to pre-opening figures [4][6]. - For example, Le Shou Yufang sold 1,800 ducks in one week, equivalent to a month's sales at other locations [4]. - The mall's innovative approach has resulted in a 3-5 times increase in revenue for brands that have adapted their business models to fit the new environment [6][7]. Group 4: Supply Chain and Cost Efficiency - The partnership with JD.com allows brands to significantly reduce their operational costs, with initial investment requirements dropping from 3 million to 200,000 yuan [8]. - JD.com provides logistical support, ensuring fresh ingredients are delivered quickly, which alleviates inventory pressures for restaurant operators [8][9]. - The supply chain model not only supports restaurant operations but also aims to enhance overall profitability by leveraging JD.com's extensive ecosystem [9][10].

Core Insights - The article highlights the transformation of traditional brands in Beijing, particularly the "Beijing Milk Company," into experiential consumption spaces that attract younger consumers and create a cultural connection [1][2][13] Company Overview - The "Beijing Milk Company" has become a popular destination for both locals and tourists, featuring interactive experiences such as self-made ice cream and fresh milk [2][6] - The store aims to evoke childhood memories while establishing a deeper connection with younger consumers through its offerings [6][13] Consumer Experience - Customers can engage in hands-on activities like making their own ice cream, with incentives for achieving certain heights [4][8] - The store utilizes automated technology for coffee preparation, enhancing the interactive experience [8] - The product range includes both traditional items and innovative offerings, such as unique yogurt and milk tea [8][13] Market Trends - Traditional brands are evolving from merely selling products to providing comprehensive experiences that blend culture, social interaction, and modern technology [9][15] - The article notes a broader trend among Beijing's old brands to innovate and attract younger demographics through experiential retail [9][14] Strategic Initiatives - The "Beijing Milk Company" plans to open additional locations in various strategic areas, including transportation hubs and shopping centers, to expand its market presence [13][16] - The Beijing government is actively supporting the development of old brands through policies aimed at innovation and cultural preservation, with a target for the total scale of old brand enterprises to reach 200 billion yuan by 2025 [16]