以下文章来源于那个NG ，作者渣渣郡 那个NG . 用关注决定视界｜复杂世界的策展人 出品 | 虎嗅青年文化组 作者 | 渣渣郡 题图｜Jean-Baptiste Greuze, The Broken Eggs, 1756 本文首发于虎嗅年轻内容公众号"那個NG"（ID：huxiu4youth）。在这里，我们呈现当下年轻人的面貌、故事和态度。 在这个时代，根据大众点评进行消费决策，已经成为了现代人类的本能。 但一些事例证明，推销香水似乎并不需要费尽心机。比如最有商业头脑的美国总统特朗普，即将于本月推出的Victory 47古龙水已经受到了 消费者的大量关注。 我们可以通过点评中视频、图片和文字的结合，在脑海里形成对商品相对具象的想象。但唯独有一种消费例外，那就是香水。 在过去，香水卖得好与坏，全得看香评写得好不好，文笔够不够风骚；现在，即便进入了短视频时代，推销香水也得看文案跟演技——至于 味道，消费者还是全得靠猜。 有一说一，在人类的五感中最难以描述的嗅觉，作用总是被忽视。 人们总认为嗅觉只关乎生活的情调，却很少意识到它对现实政治的影响。 广告词从来不只是推销的技巧，它是一种价值观的宣讲。 在特朗普香水官网 ...

Group 1 - The article discusses the unique challenges of marketing perfumes, emphasizing that consumers often rely on subjective reviews rather than direct sensory experience [1][3] - Trump's upcoming fragrance, Victory 47, has garnered significant attention despite receiving negative reviews on fragrance rating platforms, highlighting the disconnect between marketing and consumer perception [8][12] - The marketing strategy for Trump's fragrance is tied to political branding, aiming to create a sense of identity among supporters through scent [12][18] Group 2 - The article explores the historical context of scent in politics, noting that various political figures have previously launched their own fragrances as a means of branding [18][25] - It highlights the findings of a study that identified scent preferences among different political affiliations, suggesting that scent can influence political identity [28] - The relationship between scent and social class is examined, indicating that perceptions of odor have been used to justify social hierarchies and discrimination throughout history [35][44] Group 3 - The article discusses how scent has been politicized, affecting societal structures and contributing to class and racial divisions [35][49] - It references historical examples where scent was used to dehumanize certain groups, illustrating the deep-rooted connections between odor and societal perceptions [44][45] - The modern implications of scent politics are explored, particularly in relation to urban living and the stigmatization of certain odors associated with socioeconomic status [51][52]