据悉，此次奔驰的离职补偿采用梯度设计，与职级、工龄直接挂钩，还设置了"加速奖金"激励员工尽早 决策，对于资深管理人员最高将提供50万欧元的补偿金。 近日，梅赛德斯-奔驰被曝正在实施大规模裁员计划，截至目前已有约4000名员工接受遣散方案离职。 婉秋摄 孙 裁员的消息早在今年3月便传出。 彼时，市场传闻梅赛德斯管理层将在4月给所有员工发信，鼓励员工自愿离职。遣散费方案主要针对工 程师、行政、IT领域的员工。该遣散费方案已在4月启动，感兴趣的员工可以在2026年3月之前申请。 奔驰首席执行官奥拉・卡列尼乌斯对此表示，希望这份优厚的离职补偿能够鼓励约3万名员工自愿离 职。官方希望到2027年，通过外包决策、不填补空缺职位以及遣散费等方式，每年节省大约50亿欧元。 如果说全球与中国市场的双重疲软是奔驰这场"瘦身"运动的根本原因，那么财务数据的持续恶化则是其 启动裁员的直接触发因素。 2024年奔驰营业收入已出现4.5%的下滑，降至1455.94亿欧元；毛利与税后净利跌幅更为显著，分别达 19.5%和28.4%。 拆解销量构成来看，断崖下跌的中国市场当前是奔驰业绩的"重灾区"。 2025年第三季度，奔驰在华销量12.5 ...

Core Insights - Beijing Automotive's revenue for the first half of 2025 was 82.398 billion yuan, a year-on-year decrease of 12.6% [1] - The net profit attributable to shareholders was 360 million yuan, down 81.8% year-on-year, marking the lowest since its Hong Kong listing in 2014 [1] - The decline in revenue and profit is primarily attributed to price competition and a decrease in sales [1] Financial Performance - The automotive industry's profit margin for the first half of 2025 was 4.8%, while Beijing Automotive's profit margin was significantly below this average [1] - Total wholesale vehicle sales for the first half of 2025 were 421,000 units, and retail sales were 427,000 units, representing decreases of 6.44% and 10.29% compared to 2024 [1] Brand Contribution - The contribution of Beijing Benz to Beijing Automotive's sales dropped from 74.1% in the previous year to 68.7% [2] - Beijing Hyundai and Beijing brand saw slight increases in their contribution rates to 23.4% and 13.6%, respectively, but still lag behind competitors in the transition to new energy vehicles [2] Sales Performance - Beijing Benz's sales in the first half of 2025 continued to decline, with a 14% drop to 293,200 units, and electric vehicle sales fell by 14% to 87,300 units [2] - The main electric vehicle model, EQE SUV, experienced a dramatic sales drop of 78.69% [2] - Beijing Hyundai's sales remained stable at 100,000 units, primarily driven by traditional fuel models like Elantra and Tucson L, facing significant pressure in the competitive new energy vehicle market [2]

Core Viewpoint - Mercedes-Benz is pausing orders for its electric vehicles (EVs) in the U.S. due to declining demand among American consumers, affecting all variants of the EQS Sedan, EQS SUV, EQE Sedan, and EQE SUV [1][2] Group 1: Sales and Production - Total unit sales for Mercedes-Benz's battery electric vehicles (BEVs) dropped by nearly 25% year-over-year, from 45,843 units to 35,027 units [2] - The company began manufacturing the EQS SUV and EQE SUV at its Alabama plant in 2022 and added the Mercedes-Maybach EQS SUV in 2023 [3] Group 2: Market Conditions - The decision to pause orders follows the elimination of the $7,500 tax credit for new electric vehicles, which industry experts warn could make EVs less affordable, impacting various manufacturers [4] - EV sales in North America increased by only 5% in the first four months of 2024, contrasting with 25% growth in Europe and 35% in China [8] Group 3: Future Outlook - A representative from Mercedes-Benz expressed belief that American interest in electric vehicles will eventually rebound, despite the current challenges [9] - The company anticipates that the medium to long-term adoption rate of BEVs in the U.S. will gradually increase, albeit at a slower pace than previously expected [10]