Core Viewpoint - Mercedes-Benz is facing a series of technical and trust crises in the Chinese market, highlighted by widespread failures of in-car navigation and CarPlay functions, followed by a recall of 16,100 vehicles due to safety concerns, indicating a significant delay in the company's smart transformation efforts [1][2][3] Group 1: Technical Failures - On June 12, numerous Mercedes-Benz owners reported a sudden failure of in-car navigation and CarPlay functions, with the central screen going black and displaying error messages [2] - Mercedes-Benz acknowledged the issue was due to a backend failure and attempted to rectify it, but many users continued to experience problems, leading to dissatisfaction with the company's response [2][3] - Following the technical failures, the State Administration for Market Regulation issued three recall notices affecting 16,100 vehicles, further damaging the brand's reputation in China [2][3] Group 2: Recall Details - The recalls included 252 domestic C-Class and GLC SUVs due to incorrect fuse boxes that could lead to loss of power and airbag failure, posing a fire risk [3] - Additionally, 13,447 domestic EQC vehicles were recalled due to software defects in the battery management system that could cause thermal runaway in extreme conditions [3] - 2,151 imported A-Class, CLA-Class, and GLA-Class vehicles were recalled for non-compliant turbocharger nozzles, which posed emission risks [3] Group 3: Strategic Challenges - The series of technical incidents reflects a systemic lag in Mercedes-Benz's smart transformation, with the company struggling to implement its self-developed MB.OS operating system and collaborate effectively with local tech firms [1][3] - Despite plans to invest over 14 billion yuan in R&D in China, the company's progress in smart technology has been minimal compared to competitors like Volkswagen and Audi, who have made significant advancements [3][4] - Mercedes-Benz's electric vehicle sales in China dropped 23% in 2024, with overall sales declining by 7% to 683,600 units, indicating challenges in adapting to the "software-defined vehicle" era [1][4] Group 4: Financial Performance - In 2024, Mercedes-Benz's global sales fell by 3% to 1.983 million units, with revenue decreasing by 8.5% [4] - The company announced a shift in strategy, abandoning its 2030 full electrification plan and restarting the development of fuel vehicles to recover profits [4] - To address ongoing challenges, Mercedes-Benz initiated the "Next Level Performance" cost-saving plan, aiming to reduce costs by 5 billion euros by 2027 [4][5] Group 5: Industry Perspective - Industry experts suggest that Mercedes-Benz urgently needs to restructure its technology R&D system and improve user response mechanisms to remain competitive in the smart vehicle market [5] - The company's failure to address basic issues, such as OTA upgrades and battery management, has resulted in significant customer dissatisfaction, particularly during widespread technical failures [5]

6月13日，国家市场监督管理总局缺陷产品召回技术中心发布三条关于奔驰的召回信息，涉及进口A 级、CLA级、GLA级、国产EQC、国产C级和GLC SUV汽车等，共计1.61万辆，其召回原因包括存在安 全隐患、排放危害风险。 在5月，奔驰因安全隐患召回了3.34万辆汽车，包括进口G级汽车、国产E级汽车。 在此次大规模召回前，奔驰还出现了大面积车机故障。据媒体报道，6月12日，全国多地的奔驰车主遭 遇大面积车机故障，导致其车载导航、CarPlay等无法使用，甚至有车主反映语音控制功能也受到影 响。 频繁召回、大面积车机故障，也让奔驰在中国的情况更加艰难。2024年，奔驰在中国销量68.36万辆， 同比减少7.3%。2025年第一季度，奔驰在中国销量15.28万辆，同比下降10%。 降价难改销量下滑 C级、GLC和E级是奔驰在中国市场的三大销量支柱，近年来也不断降价。指导价33.48万元的2025年款 改款C200L运动版，经销商报价23.48万元；指导价35.68万元的2025年款改款C260L，经销商报价25.68 万元。 综合来看，C级经销商报价相比指导价降幅在10万元左右。 据媒体报道，指导价42.78万- ...

17万不仅可以买宝马，也可以买奔驰了！ 根据最新报价，奔驰EQB 260跌穿底价，从35.2万元降至17.6万元了。这也是最便宜的奔驰了，可中国人却不想买了。为什么？原因就一个：技术比不上 国产车。造油车，奔驰确实是百年品牌，实力雄厚，技术过硬，畅销全球。可要论造电车？奔驰也不过是一个新兵蛋子。 别说小米了，其实蔚来、理想、极氪等中国新势力，电动销量也都超越了奔驰。尤其是蔚来，极氪，主打纯电，无论单车均价，还是销量规模，都超越了 奔驰。现在买奔驰的，依然是油车为主。为什么？因为买奔驰油车，才不会当冤大头。 面对这种电车困境，奔驰到目前为止，都还没有拿出拳头级产品，也没有突破中国电车的围剿。反倒是奥迪、宝马先出手了。像奥迪，就结合自己的油车 优势，打造一套全新的电气化架构，引入华为智驾，推出了全新的奥迪A5L。到今年6月份以后，奥迪A5L将正式上市。这也是奥迪拿出的一款王炸级产 品。它精准抓住了用户的两个痛点：一是，担心电车碰撞起火的风险。二是，油车没智驾，体验不如电车。 于是，奥迪就联合华为，搞出了一款智驾版油车：奥迪A5L。这款车型若是取得成功，将开辟出一条全新的赛道。 电动有三大核心技术，一是电池，二是电 ...