Core Insights - The 23rd Guangzhou International Auto Show featured the debut of the new Kia Sportage, showcasing a star-studded lineup including the EV5 Weekender, Seltos, K5, and Carnival, emphasizing Kia's commitment to long-term business principles and innovation in user experience [1][2] Group 1: Product Launch and Features - The new Sportage marks a significant evolution in the SUV segment, inheriting 32 years of quality heritage while addressing diverse user needs in China, aiming to establish a differentiated competitive edge in the fuel SUV market [2][3] - The Sportage is built on the i-GMP platform, measuring 4,695mm in length and 2,755mm in wheelbase, designed for enhanced interior space and comfort [3] - It features two high-performance turbocharged engines: a 1.5T engine with a maximum output of 200Ps and a 2.0T engine with 245Ps, paired with an 8AT transmission, and offers multiple terrain driving modes for complex road conditions [3] Group 2: Technological Innovations - The new Sportage incorporates advanced technology such as the next-generation ccNC smart vehicle system, a large HUD display, UWB digital key, and intelligent IFS projection headlights, expanding L2-level intelligent driving assistance to main sales models [3] - The EV5 Weekender, designed for outdoor enthusiasts, showcases Kia's electric vehicle technology and practical urban exploration capabilities, featuring a unique design that balances urban sophistication with outdoor functionality [4][5] Group 3: Market Strategy - Despite the global shift towards new energy vehicles, fuel vehicles still hold a significant market share in China, prompting Kia to deepen its "dual-fuel" product strategy while integrating global resources to enhance user experience [5]

Core Insights - The Kia new Sportage (狮铂拓界) was unveiled at the 2025 Guangzhou Auto Show, with tennis champion Li Na as its brand ambassador, embodying the values of "exploration, progress, and boldness" [1][3][5] Group 1: Product Launch and Features - The new Sportage inherits 32 years of quality heritage while addressing diverse user needs in China, achieving a multi-dimensional upgrade in product value [7] - The design combines classic elegance with rugged elements favored by Chinese consumers, enhancing its visual appeal and overall presence [7] - The interior features high-quality materials, advanced technology, and a new lighting design that merges functionality with emotional expression [9] - Built on Kia's global i-GMP platform, the new Sportage offers enhanced safety and driving quality, with a spacious interior measuring 4,695mm in length and a wheelbase of 2,755mm [9] - It is equipped with two high-performance turbocharged engines, a 1.5T engine with 200Ps and a 2.0T engine with 245Ps, paired with an 8AT transmission [9] - The vehicle includes advanced driving modes for various terrains, ensuring stable performance in challenging conditions [9][10] Group 2: Safety and Recognition - The new Sportage received the "Top Safety Pick+" rating from the IIHS, reflecting its superior safety capabilities under stringent testing standards [12] Group 3: Brand Collaboration and Marketing - Kia has a long-standing partnership with the Australian Open, showcasing its commitment to sports sponsorship and engaging with fans through experiential marketing [17] - The company continues to balance its product strategy between fuel and electric vehicles, catering to the diverse needs of Chinese consumers [19]