Core Insights - EngageLab has partnered with J&T CARGO to enhance logistics operations in Indonesia through the deployment of its AppPush solution, resulting in improved efficiency and customer satisfaction [1][10] Company Overview - J&T CARGO is a leading freight service brand under J&T Group, providing reliable logistics solutions to millions of merchants and consumers in Indonesia through a robust delivery network and advanced digital management capabilities [2] - The company has developed four core applications to support its logistics operations, which are essential for timely and reliable push notifications [2][7] Business Challenges - Rapid business expansion led to the need for multiple mobile applications, increasing the complexity of push notification demands for couriers and operations staff [4] - The reliance on Firebase Cloud Messaging (FCM) posed limitations in handling large-scale concurrency and providing localized services [5] Solution Implementation - J&T CARGO selected EngageLab AppPush for its multi-channel integration, which significantly enhances message delivery rates across various devices and network conditions [6][8] - The platform can process over 12 billion messages per day and supports millions of concurrent pushes per second, addressing the need for large-scale task distribution during peak logistics periods [8] Messaging Strategies and Insights - EngageLab AppPush offers flexible messaging strategies, including scheduled, segmented, and personalized notifications, allowing J&T CARGO to tailor communications based on operational needs [9] - The platform provides real-time delivery monitoring and analytics, enabling continuous optimization of messaging approaches [9] Results Achieved - Since implementing EngageLab AppPush, J&T CARGO has experienced over a 40% increase in message delivery rates, leading to faster responses from couriers and improved operational efficiency [10][12] - Push latency has been reduced significantly, with critical notifications reaching staff within 1–3 seconds, enhancing overall service quality [12]

Core Insights - A Chinese new tea beverage brand has achieved significant global expansion by modernizing Eastern tea culture and implementing localized operational strategies, establishing thousands of stores in over 100 countries and regions, particularly in Southeast Asia and North America [1] Group 1: Global Expansion and Market Presence - The brand has become a representative Chinese brand in the ready-to-drink tea market in regions like Southeast Asia and North America, leveraging its original leaf tea as the core product [1] - The brand's overseas customer interaction platform, EngageLab, has facilitated stable communication through its AppPush service, which has a high delivery rate [1] Group 2: Challenges and Solutions - The brand faced challenges in overseas message push services, including unstable channel quality and unreliable notification delivery, which affected user experience and operational efficiency [1] - To address these issues, the brand partnered with EngageLab to optimize its overseas message push services, achieving a 40% increase in message delivery rates through the integration of various international systems and channels [1][2] Group 3: Localized Operations and Cost Efficiency - EngageLab's AppKey dynamic switching feature allows the brand to adapt its push strategies and marketing activities according to different regional user needs without the need for multiple app versions, significantly reducing development and maintenance costs [2] - This flexibility enhances the brand's responsiveness and operational efficiency in various markets [2] Group 4: Compliance and Data Management - EngageLab has established distributed data centers in strategic global locations to ensure compliance with local data privacy regulations, allowing the brand to select appropriate data storage and processing nodes based on user location [3] - The platform aims to provide comprehensive messaging solutions and marketing automation services, enhancing message delivery rates and user conversion rates while maintaining compliance with local laws [3]