Facebook广告

Search documents
传Meta(META.US)目标明年实现广告创建与投放全面AI自动化
智通财经网· 2025-06-03 03:14
Group 1 - Meta plans to enable brands to create and launch ads entirely through artificial intelligence by the end of next year [1] - The current advertising platform offers AI tools that generate different versions of existing ads and make slight adjustments before targeting users on Facebook and Instagram [1] - Brands can set budget goals, and AI will handle the entire ad creation process, including images, videos, and text [1] Group 2 - Concerns arise among large brands regarding Meta's control over ad placements and the potential differences between AI-generated and human-created ads [2] - Existing technology in the industry often produces distorted or unusable image effects, raising concerns about the quality of AI-generated ads [2] - Meta's new tools require significant computing power and the creation of unique AI models for each brand [2]
为什么你的Facebook广告费比别人贵30%?20个优化盲点揭秘
Sou Hu Cai Jing· 2025-05-28 15:58
该工具已助力2000+企业实现安全稳定的多账号运营,尤其适合跨境企业。通过环境隔离技术,可降低 85%的账号封禁风险,与广告优化策略结合,构建完整营销安全体系。 结语 转化期:选择"最低成本"出价,快速积累数据。 稳定期:切换"目标成本"出价,锁定长期ROI。 1. 广告位分级投放 2. 优先选择Instagram信息流和Facebook右栏广告,其千次展示成本(CPM)平均低1.2美元。 四、数据驱动:科学决策与优化 1. A/B测试规范 2. 每次仅测试1个变量(如文案、图片、CTA按钮),确保样本量达300次转化后再分析结果。 3. 频率监控 4. 广告展示频率超过3次时,点击率(CTR)下降19%,需及时调整受众或素材。 5. 跨设备追踪 6. 启用Facebook像素跨设备跟踪功能,完整还原用户从浏览到转化的路径,优化多端体验。 五、账号管理:安全与效率并重 1. 新旧账号搭配使用 2. 测试显示,新账户首月CPM比老账号低15-20%,可搭配老账号测试不同策略。 3. 粉丝页权重维护 4. 保持每周3-5条自然贴文互动,提升账号健康度,间接降低广告成本。 5. 环境隔离策略 6. 使用比特指纹浏览 ...
做跨境电商这几年踩过的坑和一些小心得
Sou Hu Cai Jing· 2025-05-28 07:12
运营策略得因地制宜 跨境电商跟国内电商差别还挺大的。国外消费者购买习惯、支付方式、物流时效要求都不一样。 大家好啊,我是DEDE跨境电商的运营导师,主要做独立站建站这块儿的,我名字里就带DEDE跨境这 几个字,你们可以自己搜下哈,官网有点介绍。 说起来做这行也有些年头了,从最开始啥都不懂瞎折腾,到现在算是摸出点门道。今天就随便聊聊一些 实际操作中的体会吧。 建站这块儿真的水很深 刚入行那会儿,以为建个站就是套个模板,上传产品就完事了。结果第一个站做出来,页面加载慢的要 死,手机端显示还乱七八糟的...客户看都不想看一眼就跑了。后来才知道,服务器选择、CDN配置、代 码优化这些基础设施真的很重要。 现在建站我一般都会先考虑目标市场在哪,然后选对应区域的服务器。欧美市场的话,AWS或者 Cloudflare都不错;做东南亚的朋友可以考虑新加坡节点。别小看这点延迟差异,对转化率影响挺大 的。 还有个容易忽略的点就是移动端适配。现在80%以上的流量都来自手机,你的站在手机上不好用,基本 就等于白搭了。我见过太多站主把PC端做得花里胡哨,手机端却惨不忍睹 TikTok广告最近挺火的,特别是做年轻人群体的产品。不过平台政 ...
Facebook代理&Facebook海外户开设条件
Sou Hu Cai Jing· 2025-05-13 23:51
Core Insights - Facebook serves as a primary platform for companies looking to expand into overseas markets through cross-border marketing [1] - Facebook agents play a crucial role in facilitating communication between businesses and the Facebook platform, providing comprehensive support services [3] Group 1: Role of Facebook Agents - Facebook agents are authorized partners that bridge the gap between businesses and the Facebook platform, leveraging their expertise and close collaboration with Facebook [3] - They offer tailored advertising strategies based on business goals, target audiences, and budget considerations [3] - Agents assist in managing advertising accounts, ensuring optimal performance through regular data analysis and strategy adjustments [4] Group 2: Requirements for Opening Facebook Accounts - North American accounts require a Business Manager ID (BMID), a $50 account opening fee, and a minimum recharge of $500 for advertising [7] - European accounts have no opening fee but require a minimum recharge of $1,000, with a service fee of 6-8% [10] - Hong Kong accounts are noted for their lenient advertising policies and lower frequency of audits, making them suitable for foreign trade and cross-border e-commerce [10] Group 3: Additional Account Types - Taiwan's "three unrestricted" accounts offer flexibility in terms of region, homepage, and budget, ideal for niche advertisers targeting East Asia, Europe, and Southeast Asia [10] - Companies must provide detailed business descriptions and promotional plans to facilitate the account opening process with agents [10] Group 4: Conclusion - Companies should carefully select Facebook agents with legitimate qualifications, good reputations, and professional service capabilities to ensure a smooth account opening and ongoing advertising support [9]