屏幕前正在看新闻的你 用的是哪个品牌的手机？ 你曾经买过魅族手机吗？ 成立23年的 老牌国产手机厂商魅族 正站在命运的十字路口 日前，社交平台及多家媒体相继曝出传闻称，魅族手机业务已实质性停摆，或将于2026年3月正式退市。同时，其核心的车机业务FlymeAuto将独立运营 并深度融入吉利体系，而手机硬件开发团队则面临大规模人员优化。 相关消息冲上热搜。 对此，截至发稿，星纪魅族官方未作任何回应。 图：IC photo 魅族手机业务陷入困局，供应链危机带来的影响是重要原因之一。据Counterpoint Research预测，2026年第一季度存储价格将环比上涨40%-50%。高昂的 BOM(物料清单)成本挤压了中小厂商的生存空间。 "当前手机市场的马太效应已经基本固化，中小厂商在供应链端丧失了议价权。" 南都.湾财社记者采访多位星纪魅族前员工，均表示身边多数同事都在去年离职。有接近星纪魅族的人士向记者透露，从去年上半年开始，魅族手机项目 就已经出现拖欠供应商款项的情况，有很多供应商的款项无法结算。 业务停摆与员工离职潮： 魅族手机或走向倒计时 魅族手机的危机，在越来越多的网传爆料中逐渐浮现。 近期，多条疑似 ...

Core Viewpoint - Meizu, a long-established Chinese smartphone manufacturer, is facing a critical juncture, with rumors of its mobile business effectively ceasing operations and a potential delisting by March 2026, while its core automotive business FlymeAuto will operate independently within Geely's framework [1][2]. Group 1: Business Operations and Challenges - Meizu's mobile business is reportedly on the verge of termination, with the planned launch of the Meizu 23 series in 2026 already halted [2]. - Internal turmoil is evident, with a significant number of employees leaving the company, and reports of unpaid supplier debts since mid-2022 [1][2]. - The rising costs of components, particularly memory prices expected to increase by 40%-50% in Q1 2026, are squeezing the margins of smaller manufacturers like Meizu [2][3]. Group 2: Historical Context and Market Position - Meizu was once a pioneer in the Chinese smartphone market, achieving sales of over 500 million yuan within five months of launching its first smartphone, the M8, in 2009 [3]. - The company experienced rapid growth, with total sales exceeding 20 million units from August 2014 to August 2015, marking a 350% year-on-year increase [3]. - However, after 2016, strategic missteps and increased competition led to a decline, with Meizu's market share dropping to below 1% [5]. Group 3: Strategic Shifts and Future Directions - Following Geely's acquisition in July 2022, there were ambitious plans to return Meizu to the top five in the mid-to-high-end market within three years, but these goals have not materialized [6]. - In early 2024, Meizu announced a shift away from traditional smartphone development towards an "All in AI" strategy, focusing on AI devices and XR smart glasses, but this has not translated into significant sales [6][7]. - Geely's strategy now appears to involve shedding the unprofitable mobile hardware business as part of a broader resource integration effort [7].

2月25日，关于魅族手机团队解散的传闻在社交媒体上引起广泛关注。 一张广泛流传的图片显示，一位魅族员工爆料称，星纪魅族将全面终止手机业务，原定于年中发布的魅族23系列已实质停摆，相关团队将整体裁员。而 FlymeAuto将独立运营并入吉利体系。爆料还称，"魅族"不会消失，还在吉利体系内，后续由其他吉利子公司承接相关业务。 据了解，自2026年以来，坊间已多次传出有关魅族裁撤手机团队的消息。早在1月中旬，便有网友透露，魅族正在清退外包人员。到了2月，有传闻称魅族为 员工额外增加了6天假期，被解读为"清空年假以便结算"。 2月10日，魅族前员工、科技博主"猫哥NothingCat"就曾发布视频，谈及魅族下一代手机魅族23的开发情况，并含沙射影地表示"纸是包不住火的……但是我 不想做这个(捅破窗户纸的)人，大家会知道发生了什么。" 2月25日下午，前魅族科技高管李楠也发布长文疑似回应此事。李楠谈到，他曾在2年多以前做过一个"重振魅族"的计划，但最终没有被彻底执行。李楠写 道，"今天，plaud销量破百万，meta销量将要破千万，而魅族销声匿迹，没什么可遗憾的。一个品牌，首先还是股东和员工的。当队伍已经没有战斗力了， ...