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回归与升维:魅族的全生态野望
华尔街见闻· 2025-08-01 11:42
7月31日,魅族科技在微博官宣将在2025 ChinaJoy集中展示历代经典机型,从早期M8到近年的魅 族22系列。 这当中除了 M8 系列,其余的机型均搭载了魅族自研的 Flyme系统,这也是魅族从手机向 智能眼镜 、 可穿戴设备、 智能 汽车领域进发的重要技术底座。 Flyme从早期的云服务同步到如今的 Flyme XR 、 Flyme Auto多场景融合,核心逻辑始终围绕跨场 景无缝体验。正是这种技术基因的延续性,让魅族在智能生态竞争中拥有了独特的协同优势。 近期多员老将的回归,更是让魅族和 Flyme品牌受到了更多期待。 用回归和升维两大关键词形容魅族的新品,或许再合适不过。魅族 22系列手机重回小屏时代,为用 户带来 颜值、手感等高性能体验;结合吉利人车家生态, Flyme Auto 2 在一代的基础上还将强化 AI底座,优化用户体验。 可以预见, ChinaJoy上的历代机型矩阵,不仅是对过往的致敬,更是魅族以Flyme 为纽带,向全场 景生态进发的新开始。 这不仅是一次别具一格的过往手机型号回顾,更是中国智能手机发展史的重要注脚。 重拾小屏 近期,魅 族的微信公众号从 "星纪魅族科技"更名为"魅 ...
五年换四帅! 黄章亲弟弟重掌魅族:能救"Others手机”和“难产汽车"吗? | BUG
Xin Lang Ke Ji· 2025-07-31 00:36
文 | 《BUG》栏目 张俊 魅族又双叒叕换帅了。 近日,黄质潘微博认证变更为星纪魅族集团CEO,这也意味着原星纪魅族集团CEO苏静已经卸任,距离 她上任刚刚一年有余。 《BUG》栏目盘点发现:2021年,黄章将魅族CEO交棒给亲弟弟黄质潘;2023年,吉利将星纪时代与 魅族整合为星纪魅族,沈子瑜出任董事长兼CEO;2024年,沈子瑜卸任,苏静成为新任CEO;再到如今 黄质潘重新上任……五年,魅族更换了四任CEO。 自从吉利收购魅族以来,希望通过手机+汽车的业务模式来实现互相赋能。但尴尬的是,不断整合之 下,魅族手机市场份额常年被归类为others;对标华为鸿蒙智行的魅族无界智行,也未给吉利旗下汽车 品牌带来太大的光环加持,如今魅族汽车也处于难产状态。 另外,《BUG》栏目从魅族前员工处获悉,此次人事调整之后,魅族北京、上海、深圳等多个分公司 被曝员工裁撤。截至发稿前魅族方面暂无回应。 持续动荡:换帅、裁员 最近,星纪魅族悄然换帅。黄质潘微博认证已经变更为星纪魅族集团CEO,此前他的身份为星纪魅族集 团执行副总裁兼手机事业部总裁。 上一任CEO苏静,自上任到卸任也仅一年有余。在2024年5月,星纪魅族官网管理 ...
星际魅族科技又现高层变化,黄质潘任CEO 魅族22已到最后打磨阶段
Sou Hu Cai Jing· 2025-07-25 09:30
Core Viewpoint - The recent changes in leadership at Meizu Technology, including the appointment of Huang Zhipan as CEO, signal a strategic shift towards focusing on the Meizu and Flyme brands and enhancing product offerings, particularly the upcoming Meizu 22 series [1][5][6]. Group 1: Leadership Changes - Huang Zhipan has transitioned from Executive Vice President and President of the Mobile Division to CEO of Xingji Meizu Group, replacing Su Jing [1][3]. - Huang Zhipan has a long history with Meizu, having joined in 2004 and held various key positions, including finance and overseas business [3]. - Su Jing's departure has been confirmed internally, although the official website has not yet updated the executive team information [3]. Group 2: Product Focus - The company is concentrating on the Meizu and Flyme brands, aiming to create flagship products that meet market expectations [5][6]. - The Meizu 22 series is reportedly in the final stages of development, with a focus on high-quality imaging capabilities [5][9]. - The Meizu 22 is expected to be a compact flagship with a width of only 71mm, featuring advanced imaging technology, including a periscope lens [9][10]. Group 3: Market Positioning - The Meizu 22 series is positioned to compete with the best small-screen flagships in the industry, aiming for a launch around July, potentially coinciding with the release of new iPhone models [10]. - The company is committed to significant investments in imaging technology to improve its reputation in this area [9].